Consumer Insights Manager, Walmart Team

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Company: INCPG

Location: Bentonville, AR 72712

Description:

Seeking a smaller team environment where your strategies & decisions matter? Interested in an organization that doesn't have the red tape & bulk of a large company customer team? Great opportunity with a very straight forward well run organization, established in their category, and growing through acquisition.

Manager, Consumer Insights - Walmart Team

LOCATION: Bentonville, AR - Must already be located in Bentonville! No relocation available!
REPORTS TO VP Consumer Insights

KEY RESPONSIBILITIES
Act as lead Walmart contact for Strategy
Provide Category & Analytical support to Account Managers
Work with Sales, Insights, and Marketing to develop sales stories to support initiatives, new items, and category improvements
Explore new opportunities for brand and category growth utilizing WalMart & Sam's initiatives
Share responsibilities with Walmart Team
Provide ongoing communication with VP in regards to everyday growth
Provide regular reporting
Penetrate and develop relationships within Walmart
Assist the Account Sales group in identifying market/customer opportunities and communicate this information to Accounts
Analyze Walmart business on a daily/weekly basis
Develop category reviews that will be leveraged to grow company and total category sales at Walmart
Identify sales opportunities and develop solutions for item distribution, promotion, pricing, and shelf placement
Prepare clear and concise presentations to inform Walmart of business/consumer trends, existing opportunities and solutions for growth
Provide new item tracking and analysis
Lead projects and annual category reviews
Be the main contact for consumer trends and shopper insights
Direct and assist for plan-o-gram design, distribution fills and opportunity gaps
Work on growth opportunities
Participate in planning sessions with Account Director & VP Shopper & Category
Conduct market visits that include meetings with the broker and retail audits
Work with Marketing, Customer Marketing, Insights, and Category Management to identify opportunities
Work with Marketing Research to analyze, recap, and disseminate research findings
Attend account calls as appropriate
Education:
Bachelor's degree is required
Experience:
At least 4 years of experience in the CPG or Grocery Retailer Industry is a must
A minimum of 3 years of Category Management or Analysis experience (preferably with Walmart) is strongly preferred
Live in the Bentonville area or willingness to relocate to this area

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