Technology Content Creator Specialist

Title: Technology Content Creator Specialist

Location: Alexandria, VA

Salary: 85-95k/year

We are seeking a Content Creator Specialist to develop compelling and insightful content focused on HR technology, workforce solutions, and human capital management. This role will be responsible for creating a variety of content formats-including blog posts, whitepapers, case studies, email campaigns, and website copy-while managing content projects from ideation to execution. The ideal candidate will have a strong understanding of HR tech trends, excellent writing skills, and experience working cross-functionally with marketing, sales, product, and customer success teams.

Content Development & Writing:

• Create high-quality, engaging content on HR technology, talent management, recruiting solutions, and workforce analytics.
• Write blog posts, whitepapers, case studies, eBooks, email campaigns, and website content that align with the company's brand voice and marketing goals.
• Research industry trends, competitor strategies, and emerging HR tech innovations to develop thought leadership content.
• Optimize content for SEO and digital distribution, ensuring it reaches the right audience.

Project Management & Execution:

• Own and manage content marketing projects, ensuring deliverables meet deadlines and quality standards.
• Work closely with design, marketing, and product teams to produce engaging multimedia content, such as infographics, videos, and presentations.
• Coordinate content approvals with subject matter experts (SMEs), leadership, and stakeholders to ensure accuracy and alignment with company messaging.
• Maintain an editorial calendar to manage content workflow, publication schedules, and promotional efforts.

Cross-Functional Collaboration:

• Partner with product marketing and sales teams to develop content that supports lead generation, product launches, and customer education.
• Work with customer success teams to create customer stories, testimonials, and use cases that showcase HR tech solutions.
• Align with demand generation teams to ensure content supports email campaigns, social media, and paid advertising efforts.

Analytics & Optimization:

• Monitor content performance metrics, including engagement, conversion rates, and SEO rankings, to refine content strategies.
• Conduct A/B testing on messaging and content formats to identify what resonates best with target audiences.
• Continuously update and repurpose content to align with evolving industry trends and business needs.

Qualifications:

• 3+ years of experience in content creation, copywriting, or content marketing, preferably in the HR technology, SaaS, or B2B space.
• Strong writing and storytelling skills with the ability to translate complex topics into clear, engaging content.
• Experience managing content projects and editorial calendars.
• Knowledge of SEO, keyword research, and content optimization best practices.
• Proficiency in content management systems (CMS), marketing automation tools, and project management platforms (e.g., Asana, Trello).
• Ability to collaborate cross-functionally with diverse teams and stakeholders.
• Familiarity with HR software, talent acquisition trends, or workforce analytics is a plus.

Addison Group is an Equal Opportunity Employer. Addison Group provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, genetic information, marital status, amnesty, or status as a covered veteran in accordance with applicable federal, state and local laws. Addison Group complies with applicable state and local laws governing non-discrimination in employment in every location in which the company has facilities. Reasonable accommodation is available for qualified individuals with disabilities, upon request.