Information Environment Assessment Officer

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Company: JOBS

Location: Norfolk, VA 23503

Description:

Job Description
Background

Headquarters Supreme Allied Commander Transformation Communications Branch advises the Commander and exercises the Commander's authority to achieve information activities and effects. It is responsible for directing, monitoring, assessing and coordinating communications staff functions.

Under the direction of Branch Head, Communications Branch, the successful bidder is to conduct analysis of the Information Environment (IE) and audiences, including assessments of communication and engagement activities performance to generate clear, holistic and actionable products for staff and decision makers. The contract deliverables are: Identify and monitor relevant media outlets, NGOs, IOs, academia and think tanks across all domains and conduct appropriate analysis and reporting (traditional and digital media - specifically social media).

EXPERIENCE AND EDUCATION:

Essential Qualifications/Experience:
A degree in a relevant field such as information technology, statistical analysis, or similar

3+ years' experience in communications assessments and marketing data analysis
2+ years' experience with statistical analysis and the use of analytical tools
3+ years' experience with attribution modelling and forecasting
2+ years' experience in analytical data interpretation and presentation
Working knowledge of how to conduct industry research, including methods in which to gather data on their audiences, how to track behaviours, preferences, and actions
Proven knowledge of communication principles and practices, like how to promote a product or service, which channels to use, how to run campaigns, how to segment audiences, and more

DUTIES/ROLE:
Identify specific narratives and their role in the IE, specifically about NATO activities and issues of concern; to include audiences that are of interest to NATO
Identify key media stakeholders (operators, owners, financers) and their perception of NATO and its activities
Assess and report on the effectiveness of HQ SACT and its subordinate communications
Assess and report on the effectiveness of NATO adversary and competitor information efforts, particularly disinformation or propaganda campaigns, on NATO audiences, operations and activities
Use historical data points to gauge the success of previous hostile Information Activities, identify Tactics, Techniques and Procedures (TTPs) and forecast their potential use in future hostile communications; Provide real time data insights to allow NATO communicators the ability to capitalize on NATO's own communications and mitigate the impact of hostile communications in the IE
Prepare Strategic Command-level briefs on designated aspects of the Information Environment when required
Provide support to NATO's comprehensive approach to crisis management operations
Perform other duties as assigned by Director of Communication/STRATCOM adviser
Undertake additional duties and assume other responsibilities as directed by the Chain of Command

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