VP, CRM

SeaWorld is a world-renowned leader in the themed-park and entertainment industry. Our success is built on a passion for caring for animals and a dedication to delivering positive, memorable experiences to people from around the world. Were also committed to helping ambitious people achieve their professional best. We're always seeking exceptionally skilled and knowledgeable individuals to join our team.

What you get to do:

Reporting to the SVP of Consumer Insights & Analytics, the Vice President of CRM will upscale our CRM function, elevating drastically how we currently operate. This is a unique opportunity for someone excited to build something big and impactful (rather than just execute)

Specifically, they will be responsible for:

• Spearheading the development of an advanced guest segmentation framework to engage customers across various stages of their journey, including acquisition, win-back, and upgrades, ensuring targeted and personalized outreach.
• Leading and optimizing the 'Test and Learn' agenda to drive customer progression through the conversion funnel. Collaborating closely with the Data Science team to design, execute, and analyze experimentation initiatives, translating insights into actionable improvements.
• Driving the expansion and implementation of new channels such as SMS and Direct Mail, enhancing multi-channel customer engagement and optimizing reach.
• Managing the operational complexities across diverse park environments, tailoring CRM initiatives to the unique needs of each park - from manual processes to leveraging advanced automation tools - ensuring consistency and effectiveness in execution.
• Owning and nurturing relationships with key CRM platforms and third-party vendors (e.g., Salesforce), optimizing the functionality and performance of these systems to maximize ROI and enhance customer experience initiatives.
• Collaborating closely with other internal teams, such Data Science, IT, Consumer Insights, Park Marketing, Media Planning, etc.

What it takes to succeed:

• 10+ years of experience in marketing leadership, demonstrating increased responsibilities with customer relationship management tools
• Bachelor's degree in marketing, business, communications, or related field; a Master's degree in business, marketing, or another related field is preferred.
• Proven technical expertise with CRM and analytical systems including Salesforce and Merkle.
• Being a doer, that can get things done
• Effective communication skills along with a customer-oriented attitude and ability to partner cross functionally to make CRM a top priority of the business.
• Proven experience as an analytical, strategic thinker, and problem solver that can successfully collaborate with diverse audiences
• Experienced CRM practitioner with deep expertise in email marketing and related channels, including advanced technical knowledge of practices such as IP warming and return path analysis, ensuring optimal deliverability and performance across campaigns.

The perks of the position:

• Paid Time Off
• Complimentary Park Tickets and Passes
• Park Discounts on Food and Merchandise
• Medical, Dental, and Vision Insurance
• 401K Retirement plan
• Voluntary Insurance
• Life Insurance
• Disability Benefits
• Tuition Reimbursement
• Dependent and Health Care Flexible Spending Accounts
• Employee Assistance Program
• Legal Assistance Plan

EEO Employer:

SEAWORLD PARKS & ENTERTAINMENT IS AN EQUAL OPPORTUNITY EMPLOYER. ALL APPLICANTS WILL BE CONSIDERED WITHOUT REGARD TO AGE, RACE, COLOR, RELIGION, SEX, NATIONAL ORIGIN, SEXUAL ORIENTATION, PREGNANCY, GENDER IDENTITY OR EXPRESSION, DISABILITY OR COVERED VETERAN STATUS.