Senior Vice President, Digital Strategy
Apply NowCompany: ASB Resources
Location: New York, NY 10025
Description:
Position Overview:
We are seeking a dynamic Senior Vice President of Digital Strategy to lead a variety of digital initiatives for our Everywhere team. This executive will be pivotal in shaping and executing digital strategies that align with our clients' business objectives, helping to oversee team operations, and ensuring cohesive and effective service delivery.
Key Responsibilities:
Strategic Leadership: Develop and implement comprehensive digital strategies tailored to client needs, driving business growth and enhancing digital presence.
Team Management: Serve as a leader and mentor for the digital team overall, fostering a collaborative environment that encourages innovation and excellence.
Paid Media and SEO Oversight: Directly supervise the paid media and SEO team, ensuring team members are growing, client engagements are successful, strategies are data-driven and aligned with client goals.
Client Engagement: Collaborate closely with clients to understand their business challenges and objectives, providing strategic insights and solutions.
Performance Analysis: Utilize analytics to measure the effectiveness of digital campaigns, making informed recommendations for optimization.
Cross-Functional Collaboration: Work with other departments to integrate digital strategies across all client touchpoints, ensuring a unified approach.
Innovation: Work to constantly enhance our tool/technology stack with AI-infused technology, coordinating with vendors and ensuring effective use of technology across the digital team and agency.
Qualifications:
Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
10-12 years of proven experience in digital strategy development and execution, preferably in a leadership role.
Strong understanding of social media, influencer marketing, paid media, SEO, and current digital marketing trends.
Demonstrated ability to lead teams and manage cross-functional projects.
Excellent communication and client relationship skills.
Analytical mindset with the ability to interpret data and make strategic decisions.
We are seeking a dynamic Senior Vice President of Digital Strategy to lead a variety of digital initiatives for our Everywhere team. This executive will be pivotal in shaping and executing digital strategies that align with our clients' business objectives, helping to oversee team operations, and ensuring cohesive and effective service delivery.
Key Responsibilities:
Strategic Leadership: Develop and implement comprehensive digital strategies tailored to client needs, driving business growth and enhancing digital presence.
Team Management: Serve as a leader and mentor for the digital team overall, fostering a collaborative environment that encourages innovation and excellence.
Paid Media and SEO Oversight: Directly supervise the paid media and SEO team, ensuring team members are growing, client engagements are successful, strategies are data-driven and aligned with client goals.
Client Engagement: Collaborate closely with clients to understand their business challenges and objectives, providing strategic insights and solutions.
Performance Analysis: Utilize analytics to measure the effectiveness of digital campaigns, making informed recommendations for optimization.
Cross-Functional Collaboration: Work with other departments to integrate digital strategies across all client touchpoints, ensuring a unified approach.
Innovation: Work to constantly enhance our tool/technology stack with AI-infused technology, coordinating with vendors and ensuring effective use of technology across the digital team and agency.
Qualifications:
Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
10-12 years of proven experience in digital strategy development and execution, preferably in a leadership role.
Strong understanding of social media, influencer marketing, paid media, SEO, and current digital marketing trends.
Demonstrated ability to lead teams and manage cross-functional projects.
Excellent communication and client relationship skills.
Analytical mindset with the ability to interpret data and make strategic decisions.