Director of Sales

Located in the heart of downtown Boulder's natural beauty, at St Julien Hotel & Spa we are dedicated to creating unforgettable moments for our guests as well as extraordinary employment experiences for our associates! With a commitment to luxury, sustainability, and exceptional service, we strive to be a sanctuary of relaxation, a hub for adventure, and a thoughtful steward of our environment. Our team's passion for hospitality and unwavering dedication to exceeding guest expectations set us apart as the premier destination for those seeking a world-class hospitality experience.

St Julien Hotel & Spa is seeking a dynamic Director of Sales to oversee a team of Sales Managers and drive revenue growth. The ideal candidate should be keenly focused on generating new business while retaining current business, and should demonstrate a collaborative leadership approach, strong communication and decision-making abilities, and strategic business insight.

Essential Job Functions:

• Maximize current key Hotel accounts by identifying and capturing those that offer revenue growth.
• Create and implement comprehensive sales strategies to achieve the Hotel's revenue goals; adjust sales plans according to changes in business and/or marketing trends.
• Solicit and negotiate business with new and existing clients through daily prospecting, outside sales calls, e-communications, referrals and networking.
• Conduct market research to identify trends, competitor strategies, and opportunities for business growth.
• Aggressively pursue the market mix and type of group/transient business which will best position the Hotel to meet or exceed the budgeted goals for sales, profit, and occupancy.
• Plan and implement an ongoing Targeted Account Development List in order to create new revenue and acquire valuable hotel contacts, and contracts.
• Travel as necessary to conduct outside sales calls and attend trade shows/presentations to promote the Hotel, build brand awareness, and develop new business.
• Set and monitor productivity goals for the Hotel's Sales team - providing the guidance, mentorship, and motivation necessary to implement effective sales strategies and to maximize Hotel sales/revenues.
• Develop departmental budget and monitor performance to ensure actual sales meet or exceed established revenue plan; accurately report variances/projections.
• Assist in preparing and overseeing marketing initiatives and promotional campaigns.
• Utilize yield management techniques by profitably negotiating room rates and function space commitments in order to enhance the Hotel's financial performance.
• Collaborate with the Hotel's Events team to secure and manage group bookings, conferences, and special events.
• Work closely with other Hotel departments to ensure a seamless guest experience and maximize revenue opportunities.
• Prepare, compile, and implement data for weekly reports, annual goals, departmental budget, forecasts, and/or other reports as directed.
• Network and engage with local community organizations to support business growth and maintain the Hotel's reputation.

Ideal Candidate:

• Has a passion for hospitality and exceptional guest service and promotes a collaborative, professional work environment.
• Must be able to demonstrate a proven track record of successfully leading and developing a team.
• Represents themselves and the Hotel with the highest level of integrity and professionalism, a service-focused demeanor, and a courteous, sincere attitude at all times.
• Successfully organizes resources, performs tasks, and coordinates with others to most effectively and efficiently perform work responsibilities and accomplish objectives on a timely basis.

Qualifications:

• Minimum 5 years' experience as a Sales Director or Manager in a luxury, full-service hospitality setting. Must be able to demonstrate a proven track record of successfully achieving personal performance metrics.
• Prior experience in each stage of sourcing, qualifying, booking, and servicing group business.
• Working knowledge of travel industry and market trends.
• Must be able to hear, speak, read, and write English fluently.
• General computer literacy and proficiency using MS Office products.
• Must have dexterity/mobility to meet clients on and off premises, to tour property and attend functions, to climb stairs, and operate basic office equipment.

Perks & Benefits:

• Quarterly bonus potential
• Monthly dry cleaning stipend & cell phone reimbursement
• Paid parking pass
• Medical, dental, and vision insurance options*
• Paid time off (PTO)*
• Paid holidays (including associate's birthday)*
• Paid sick leave
• Aflac supplemental insurance options
• 401(k) with Company match
• RTD EcoPass
• 50% employee discount in Spa and restaurant
• Discounted associate room rate

APPLICATION DEADLINE: 05/01/2025

As a part of our pre-employment screening process, candidates who are extended an offer of employment are required to pass a criminal background check.