Staff Marketing Manager
Apply NowCompany: Intuit Inc
Location: Mountain View, CA 94040
Description:
Disrupt the Mid-Market is one of Intuit's 5 Big Bets and the Mid-Market Sales Marketing team is responsible for full funnel marketing strategies to help accelerate our success in the Mid-Market through the Account Management sales motion. As part of the Mid-Market Product Marketing organization, we have shared goals with our sales partners and collaborate with integrated marketing partners and product marketing to bring to market Intuit's future-state product and services platform.
We are seeking a seasoned B2B marketer to join our team as we build an enterprise-level B2B Marketing center of excellence. The Staff Marketing Manager will have a strong track record of setting strategic direction by leveraging data and insights to develop impactful go-to-market strategies, and build a strong partnership with sales and channel marketing partners to gain alignment needed to implement strategic initiatives. You have demonstrated self-driven accountability of outcomes, deep curiosity for what makes our customers tick, and a bias for speed in action and generating results. You will be responsible for influencing changes in the martech stack to both enable personalization and improve demand gen results, while utilizing key marketing metrics to improve lead funnel performance. To be successful you will bring a mix of demand gen, ABM and content experience and desire for working in dynamic environments that move with velocity.
Responsibilities
Lead Funnel Optimization: Lead a cross-functional team in the growth hacking of our B2B lead funnel utilizing key marketing metrics to assess stages in the lead funnel. Iterate rapidly on insights-to-actions feedback loop to drive confident decision making in our demand gen strategy. Buyer Journey: Define the buyer journey for MidMarket customers and the optimal touch points across stages of the buying journey. Multi-Channel Demand: Shape the direction of customer-backed demand generation campaigns with the voice of the MidMarket Customer insights mapped to ideal customer personas. B2B Capabilities: Influence the roadmap of B2B and DemandGen capabilities needed to support sales-lead GTM of a more considered purchase. Build strong partnerships to optimize DemandGen tech usage. Account Based Marketing: Develop and lead the implementation of comprehensive account-based marketing (ABM) strategies to target key accounts and drive engagement and revenue. Implement a new program for Sales Managed Accounts customer success plans, and templatized Quarterly Business Review. Collaborate and Plan: Collaborate with cross-functional teams to ensure marketing campaigns are aligned with overall business goals and objectives.
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. The expected base pay range for this position is:
Bay Area California $151,000 - $204,500
Southern California $144,500 - $195,000 This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at ).Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing pay equity for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.
We are seeking a seasoned B2B marketer to join our team as we build an enterprise-level B2B Marketing center of excellence. The Staff Marketing Manager will have a strong track record of setting strategic direction by leveraging data and insights to develop impactful go-to-market strategies, and build a strong partnership with sales and channel marketing partners to gain alignment needed to implement strategic initiatives. You have demonstrated self-driven accountability of outcomes, deep curiosity for what makes our customers tick, and a bias for speed in action and generating results. You will be responsible for influencing changes in the martech stack to both enable personalization and improve demand gen results, while utilizing key marketing metrics to improve lead funnel performance. To be successful you will bring a mix of demand gen, ABM and content experience and desire for working in dynamic environments that move with velocity.
Responsibilities
Lead Funnel Optimization: Lead a cross-functional team in the growth hacking of our B2B lead funnel utilizing key marketing metrics to assess stages in the lead funnel. Iterate rapidly on insights-to-actions feedback loop to drive confident decision making in our demand gen strategy. Buyer Journey: Define the buyer journey for MidMarket customers and the optimal touch points across stages of the buying journey. Multi-Channel Demand: Shape the direction of customer-backed demand generation campaigns with the voice of the MidMarket Customer insights mapped to ideal customer personas. B2B Capabilities: Influence the roadmap of B2B and DemandGen capabilities needed to support sales-lead GTM of a more considered purchase. Build strong partnerships to optimize DemandGen tech usage. Account Based Marketing: Develop and lead the implementation of comprehensive account-based marketing (ABM) strategies to target key accounts and drive engagement and revenue. Implement a new program for Sales Managed Accounts customer success plans, and templatized Quarterly Business Review. Collaborate and Plan: Collaborate with cross-functional teams to ensure marketing campaigns are aligned with overall business goals and objectives.
Intuit provides a competitive compensation package with a strong pay for performance rewards approach. The expected base pay range for this position is:
Bay Area California $151,000 - $204,500
Southern California $144,500 - $195,000 This position will be eligible for a cash bonus, equity rewards and benefits, in accordance with our applicable plans and programs (see more about our compensation and benefits at ).Pay offered is based on factors such as job-related knowledge, skills, experience, and work location. To drive ongoing pay equity for employees, Intuit conducts regular comparisons across categories of ethnicity and gender.