Business Development Manager - NCD Channel

Job Description:

Summary

This position is responsible for expanding Wynn's and RAIN-X Blades within the Top National Car Dealership Groups and OEMs across the U.S. and Canada. The Business Development Manager (BDM) will leverage an established network of executive-level relationships to acquire and onboard large dealer groups, drive revenue growth, and support distributor expansion in underserved regions.

The role requires a strong financial acumen to create and execute financial models, forecasts, and strategic business plans that drive sustainable growth. While experience in automotive additives is a plus, the primary focus is on new car dealership / OEM acquisition with a secondary focus on distributor geographic expansion.

Success in this role will be measured by the ability to secure long-term dealership / OEM partnerships, execute revenue-driving strategies, and support Wynn's distributor network.

Essential Duties and Responsibilities

• Top National Dealer Group & OEM Acquisition Establish and leverage existing relationships to introduce and secure Wynn's and RAIN-X programs.
• Present data-driven business cases and ROI models to dealership owners, fixed operations directors, and decision-makers.
• Drive adoption of Wynn's automotive additive programs and RAIN-X premium blade solutions within dealership service and parts departments and OEM..... .
• Create and execute strategic sales plans aligned with dealer revenue goals and operational efficiencies.

• Financial Planning & Market Expansion
  • Develop and execute financial models, forecasting tools, and sales metrics to track and optimize growth opportunities.
  • Identify emerging trends in the automotive fixed ops space, including EV/hybrid service and dealer profitability strategies.
  • Work collaboratively with cross-functional teams to support revenue goals.
• Wynn's Distributor Expansion
  • In areas lacking distributor coverage, identify and evaluate potential new Wynn's distributors.
  • Work with distributors to align business models with Wynn's national growth strategy.
  • Provide training, support, and sales guidance to ensure distributor success in servicing key dealer accounts.

Supervisory Responsibilities

This position does not have direct reports but collaborates extensively with:

• National Account Teams
• Marketing, Finance, and Product Teams
• Distributor Sales Teams

Qualifications

Education and Work Experience

• Bachelor's degree in Business, Marketing, Finance, or a related field (required).
• 8+ years in business development, sales, or strategic partnerships within the automotive dealership or aftermarket industry (required).
• Previous experience selling automotive chemicals, fluids, or service programs (preferred but not required).

Desired Education/Experience

• Established network within major dealership groups.
• Proven ability to sell into fixed operations and present solutions to dealership executives.
• Expertise in financial modeling, forecasting, and P&L impact analysis.
• Ability to navigate complex sales cycles and drive long-term contractual agreements.

Certificates and Licenses

• Automotive Sales or Fixed Operations certifications (preferred).

Job-Specific Knowledge

• Deep understanding of dealership fixed operations, procurement, and service strategies.
• Knowledge of financial forecasting and market expansion methodologies.
• Understanding of OEM relationships and dealership decision-making processes.
• Strong grasp of automotive service product positioning within large-scale dealer groups.

Competency

• Strategic Sales Expertise - Proven success in high-value B2B sales within auto dealerships.
• Financial Acumen - Ability to build financial models, forecasts, and ROI-driven business cases.
• Relationship Management - Strong connections with dealer principals, fixed ops directors, and decision-makers.
• Results-Driven - Track record of exceeding revenue and acquisition targets.
• Negotiation & Presentation Skills - Ability to sell value-added solutions in high-stakes meetings.

Physical Demands & Work Environment

Physical Demands

• Regularly required to communicate clearly, both verbally and in writing.
• Frequent travel (up to 70%) to dealer groups, distributor locations, and industry events.

Working Conditions

• Hybrid role (remote + field travel).
• Frequent dealership, distributor, OEM and corporate HQ visits.

Hours of Work

• Typical business hours, with flexibility for travel and customer meetings.