Performance Marketing Director

We are seeking an experienced and results-driven Performance Marketing Director to lead and execute strategies across our key digital marketing channels, including Paid Search, Paid Shopping, Paid Social, and Display/Video advertising. The ideal candidate will be a strategic thinker with a strong performance marketing background, able to drive revenue growth, achieve key performance indicators (KPIs), and optimize marketing spend to maximize efficiency and incrementality. In this role, you will oversee a team and work cross-functionally with Ecommerce, Analytics, agencies, and the broader Marketing team to meet campaign goals and deliver measurable results.

Responsibilities:

• Lead strategy, optimization, and execution of paid digital marketing campaigns across core channels: Paid Search (Brand & Non-Brand), Paid Shopping, Paid Social, and Display/Video advertising.
• Achieve monthly and annual revenue and efficiency targets for performance channels, ensuring optimized spend and performance to meet or exceed goals.
• Lead campaign strategies to achieve objectives for upper funnel Paid Social and Display/Video channels (e.g., impressions, engagement, followers, etc.) while maintaining a high level of performance and cost-effectiveness.
• Manage performance marketing budgets within agreed targets and allocations, collaborating with the CMO, VP of Marketing, and Marketing Analytics teams to ensure optimal budget distribution.
• Regularly track, analyze, and report on the performance of digital channels, providing insights and recommendations on optimization. Provide reports on a weekly, monthly, quarterly, and annual basis.
• Participate in the planning and execution of incrementality testing using platforms like Measured. Partner with the Marketing Analytics team to adjust marketing investments based on data-driven insights and results.
• Stay up to date with the latest industry trends and best practices. Attend industry conferences, meet with platform representatives, and regularly review market news to incorporate innovations into campaigns.
• Develop targeted strategies to separate and address Consumer and Trade audiences to ensure relevance and effectiveness across campaigns.
• Partner closely with the Ecommerce team to identify opportunities for improving conversion rates on the website through optimization of performance marketing strategies and landing page experiences.
• Manage and develop a team of digital marketing professionals and/or agencies to ensure continuous optimization of performance channels and campaign execution.

Requirements:

• 10+ years of progressive experience in performance marketing, with proven success leading campaigns across multiple digital channels (Paid Search, Paid Shopping, Display/Video, Paid Social).
• Bachelor's degree in Marketing, Business, or a related field or equivalent experience. Advanced certifications or training in digital marketing or performance advertising is a plus.
• Proven experience managing and developing high-performing teams and agencies.
• Strong leadership and communication skills.
• Expertise in data-driven marketing, with the ability to analyze performance, optimize strategies, and make real-time adjustments based on key metrics (e.g., ROAS, CPA/CPO, CTR, CVR).
• Strong hands-on experience in at least one of the channels (Paid Search, Paid Shopping, Paid Social, Display/Video). Familiarity with tools and platforms such as Google Ads, Facebook Ads Manager, Google Analytics, and others is required.
• Excellent project management skills with the ability to manage multiple campaigns simultaneously, meet deadlines, and prioritize tasks effectively.
• Ability to travel quarterly

We Provide:

• Competitive Compensation Package
• Company provided Life Insurance and Short-Term Disability.
• 401K match up to 4% of your contributions
• Generous vacation and paid time off programs
• Competitive Medical, Vison and Dental Benefits
• Team Member discounts on Visual Comfort Products.

Compensation range: $190,000 - $200,000

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Qualified applicants are considered for employment, and employees are treated during employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, veteran status, gender identity, or expression, genetic information, or any other legally protected status.

Other details

• Job Family New Org
• Pay Type Salary
• Min Hiring Rate $190,000.00
• Max Hiring Rate $200,000.00

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