Senior Product Marketing Manager
Apply NowCompany: F5 Networks
Location: San Jose, CA 95123
Description:
At F5, we strive to bring a better digital world to life. Our teams empower organizations across the globe to create, secure, and run applications that enhance how we experience our evolving digital world. We are passionate about cybersecurity, from protecting consumers from fraud to enabling companies to focus on innovation.
Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.
Position Summary
The Sr Product Marketing Manager (PMM) for network firewalls will launch and support firewall-related products, and services. The role requires deep technical understanding of firewall technologies and excellent writing and presentation skills. The firewall PMM must have marketing strategy, execution and business analysis skills, and a proven track record of effectively leading technology products and solutions. This individual will create product messaging and positioning, launch and support new products, enable sales and channel teams, and engage directly with customers and partners. Competitive analysis and product pricing will be key to this role.
Our ideal candidate will have a Product Marketing or Product Management background, and have strong leadership, communication and project management skills with an ability to work effectively with cross-functional teams, to lead and execute on a wide variety of initiatives. Demonstrable skills in developing customer and sales-facing presentations and other materials, including sales playbooks, white papers, website material, videos, and written communications to employees and external stakeholders, is mandatory.
Primary Responsibilities
Develop product messaging and positioning that differentiates F5 firewall products in the market
Partner closely with Product Management on pricing strategies
Enable Sales/Partner teams by creating and communicating the value proposition of F5 firewalls and developing the sales tools that support the sales motion of your products
Support launches by developing the product marketing strategy launch plans for new products and releases and managing the cross-functional implementation of the plans
Produce product collateral such as sales, customer, and analyst presentations, product overview and datasheets, FAQs, briefs, and webcasts
Build and leverage market intelligence by understanding the new and emerging F5 buyers, how they buy and their buying criteria, and by understanding the competition and how to position successfully
Contribute to demand generation efforts by delivering product content and participating in activities for the marketing programs that drive demand for F5 products
Develop and implement go-to-market plan in coordination with cross-functional team including corporate marketing, sales/channel readiness, and BD teams
Lead engagements with sales and channel teams, customers, and partners via webcasts, direct meetings, marketing communications, and industry events
Lead engagements with industry press and trade analysts
Lead and mentor teammates on the product marketing team
Present marketing strategy and plans to senior and executive level management
Responsible for upholding F5's Business Code of Ethics and for promptly reporting violations of the Code or other company policies.
Performs other related duties as assigned.
Knowledge, Skills and Abilities
Significant experience in firewall and security technology
Experience working in a global role and understanding marketing differences across different regions.
Good collaboration and negotiation skills, and the ability to work effectively across teams and organizations in a global (often virtual) work environment
Knowledge of enterprise marketing and sales processes
Ability to effectively lead project initiatives
Outstanding written and oral communication skills including public presentations
Strong organizational, analytical and execution skills
Understanding of networking technologies is a plus
Duties are performed in a normal office environment while sitting at a desk or computer table.
Duties require the ability to utilize a computer, communicate over the telephone, and read printed material.
Duties may require being on call periodically or working outside normal working hours (evenings and weekends). Duties may require the ability to travel via automobile or airplane up to 20%.
Qualifications
BA/BS degree required. MBA Preferred
6+ years experience in product marketing or equivalent
6+ years analyzing products, customers and market dynamics.
4+ years in technical marketing
The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.
The annual base pay for this position is: $145,138.00 - $217,708.00
F5 maintains broad salary ranges for its roles in order to account for variations in knowledge, skills, experience, geographic locations, and market conditions, as well as to reflect F5's differing products, industries, and lines of business. The pay range referenced is as of the time of the job posting and is subject to change.
You may also be offered incentive compensation, bonus, restricted stock units, and benefits. More details about F5's benefits can be found at the following link: https://www.f5.com/company/careers/benefits. F5 reserves the right to change or terminate any benefit plan without notice.
Please note that F5 only contacts candidates through F5 email address (ending with @f5.com) or auto email notification from Workday (ending with f5.com or @myworkday.com)
Equal Employment Opportunity
It is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, sensory, physical, or mental disability, marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws. This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination. F5 offers a variety of reasonable accommodations for candidates. Requesting an accommodation is completely voluntary. F5 will assess the need for accommodations in the application process separately from those that may be needed to perform the job. Request by contacting accommodations@f5.com.
Everything we do centers around people. That means we obsess over how to make the lives of our customers, and their customers, better. And it means we prioritize a diverse F5 community where each individual can thrive.
Position Summary
The Sr Product Marketing Manager (PMM) for network firewalls will launch and support firewall-related products, and services. The role requires deep technical understanding of firewall technologies and excellent writing and presentation skills. The firewall PMM must have marketing strategy, execution and business analysis skills, and a proven track record of effectively leading technology products and solutions. This individual will create product messaging and positioning, launch and support new products, enable sales and channel teams, and engage directly with customers and partners. Competitive analysis and product pricing will be key to this role.
Our ideal candidate will have a Product Marketing or Product Management background, and have strong leadership, communication and project management skills with an ability to work effectively with cross-functional teams, to lead and execute on a wide variety of initiatives. Demonstrable skills in developing customer and sales-facing presentations and other materials, including sales playbooks, white papers, website material, videos, and written communications to employees and external stakeholders, is mandatory.
Primary Responsibilities
Develop product messaging and positioning that differentiates F5 firewall products in the market
Partner closely with Product Management on pricing strategies
Enable Sales/Partner teams by creating and communicating the value proposition of F5 firewalls and developing the sales tools that support the sales motion of your products
Support launches by developing the product marketing strategy launch plans for new products and releases and managing the cross-functional implementation of the plans
Produce product collateral such as sales, customer, and analyst presentations, product overview and datasheets, FAQs, briefs, and webcasts
Build and leverage market intelligence by understanding the new and emerging F5 buyers, how they buy and their buying criteria, and by understanding the competition and how to position successfully
Contribute to demand generation efforts by delivering product content and participating in activities for the marketing programs that drive demand for F5 products
Develop and implement go-to-market plan in coordination with cross-functional team including corporate marketing, sales/channel readiness, and BD teams
Lead engagements with sales and channel teams, customers, and partners via webcasts, direct meetings, marketing communications, and industry events
Lead engagements with industry press and trade analysts
Lead and mentor teammates on the product marketing team
Present marketing strategy and plans to senior and executive level management
Responsible for upholding F5's Business Code of Ethics and for promptly reporting violations of the Code or other company policies.
Performs other related duties as assigned.
Knowledge, Skills and Abilities
Significant experience in firewall and security technology
Experience working in a global role and understanding marketing differences across different regions.
Good collaboration and negotiation skills, and the ability to work effectively across teams and organizations in a global (often virtual) work environment
Knowledge of enterprise marketing and sales processes
Ability to effectively lead project initiatives
Outstanding written and oral communication skills including public presentations
Strong organizational, analytical and execution skills
Understanding of networking technologies is a plus
Duties are performed in a normal office environment while sitting at a desk or computer table.
Duties require the ability to utilize a computer, communicate over the telephone, and read printed material.
Duties may require being on call periodically or working outside normal working hours (evenings and weekends). Duties may require the ability to travel via automobile or airplane up to 20%.
Qualifications
BA/BS degree required. MBA Preferred
6+ years experience in product marketing or equivalent
6+ years analyzing products, customers and market dynamics.
4+ years in technical marketing
The Job Description is intended to be a general representation of the responsibilities and requirements of the job. However, the description may not be all-inclusive, and responsibilities and requirements are subject to change.
The annual base pay for this position is: $145,138.00 - $217,708.00
F5 maintains broad salary ranges for its roles in order to account for variations in knowledge, skills, experience, geographic locations, and market conditions, as well as to reflect F5's differing products, industries, and lines of business. The pay range referenced is as of the time of the job posting and is subject to change.
You may also be offered incentive compensation, bonus, restricted stock units, and benefits. More details about F5's benefits can be found at the following link: https://www.f5.com/company/careers/benefits. F5 reserves the right to change or terminate any benefit plan without notice.
Please note that F5 only contacts candidates through F5 email address (ending with @f5.com) or auto email notification from Workday (ending with f5.com or @myworkday.com)
Equal Employment Opportunity
It is the policy of F5 to provide equal employment opportunities to all employees and employment applicants without regard to unlawful considerations of race, religion, color, national origin, sex, sexual orientation, gender identity or expression, age, sensory, physical, or mental disability, marital status, veteran or military status, genetic information, or any other classification protected by applicable local, state, or federal laws. This policy applies to all aspects of employment, including, but not limited to, hiring, job assignment, compensation, promotion, benefits, training, discipline, and termination. F5 offers a variety of reasonable accommodations for candidates. Requesting an accommodation is completely voluntary. F5 will assess the need for accommodations in the application process separately from those that may be needed to perform the job. Request by contacting accommodations@f5.com.