Senior Manager, D2C Commercial Strategy
Apply NowCompany: L'Oreal
Location: New York, NY 10025
Description:
Job Title: Sr Mgr, D2C Commercial Strategy
Division: L'oreal Luxe
Location: Hudson Yards, New York City
Who We Are:
For more than a century, L'Oral has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L'Oral, our Digital team is an opportunity to be at the center of L'Oral's digital transformation. We are determined to be pioneers in the new beauty tech world, and by incorporating digital into everything that we do, we are creating a better relationship with our consumers. When beauty and tech collide, the impossible can happen! Come join our dynamic team!
Job Summary:
The Senior Manager, D2C Commercial Strategy leads the commercialization and sales planning strategy for [Brand]'s D2C eCommerce business, partnering with brand Marketing and Sales. The Director/Sr. Manager leverages data-driven insights to develop and execute D2C-specific product and channel strategies to drive positive KPI results. This role focuses on maximizing D2C performance through strategic planning, collaboration with channel owners, and informed decision-making regarding assortment, promotions, and budget allocation.
What You Will Do:
What We Are Looking For:
Required Qualifications:
Please note: This job description is a general outline and may be subject to change.
As an integral part of our culture at L'Oral, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oral products as well as VIP Access to L'Oral's Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.
Additional Benefits Information As Follows:
Salary Range [New York]:
FOR SR MANAGER: $117,400-$167,300 base salary (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
Don't meet every single requirement? At L'Oral, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting [email protected]. If you need assistance to accommodate a disability, you may request an accommodation at any time.
Our Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other's health & safety in mind.
Division: L'oreal Luxe
Location: Hudson Yards, New York City
Who We Are:
For more than a century, L'Oral has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L'Oral, our Digital team is an opportunity to be at the center of L'Oral's digital transformation. We are determined to be pioneers in the new beauty tech world, and by incorporating digital into everything that we do, we are creating a better relationship with our consumers. When beauty and tech collide, the impossible can happen! Come join our dynamic team!
Job Summary:
The Senior Manager, D2C Commercial Strategy leads the commercialization and sales planning strategy for [Brand]'s D2C eCommerce business, partnering with brand Marketing and Sales. The Director/Sr. Manager leverages data-driven insights to develop and execute D2C-specific product and channel strategies to drive positive KPI results. This role focuses on maximizing D2C performance through strategic planning, collaboration with channel owners, and informed decision-making regarding assortment, promotions, and budget allocation.
What You Will Do:
- D2C Traffic Channel Strategy & Planning: Develop and implement the overall D2C traffic channel strategy, including building the site activity calendar and collaborating with channel owners (Media, CRM, SEO) to drive performance against KPIs.
- Data Analysis & Insights: Conduct in-depth analyses of category performance, activation results, competitive landscape, and other relevant data to optimize brand strategy and inform D2C traffic channel planning. Cultivate a data-driven mindset across teams.
- Budget & Trend Construction and Management: Develop and manage the D2C budget, incorporating trend analysis and forecasting to inform resource allocation and investment decisions, working closely with Brand and D2C Sales Planning.
- Launch Dimensioning: Develop and execute comprehensive launch plans for new products and initiatives, building an optimal investment strategy and maximizing impact within the D2C channel.
- Promotion & Generosity Strategy: Develop and execute promotional strategies and generosity programs to drive sales, engagement, and customer loyalty within the D2C channel.
- Assortment Strategy: Develop and manage the D2C product assortment strategy, including exclusive offerings, core products, new launches, GWPs, bundles, and samples.
- Sales Planning Collaboration: Partner closely with the D2C Sales Planner to provide data-driven recommendations and insights for the sales forecasting and inventory planning process.
- Logistical Execution: Oversee the logistical execution of promotional events, including setup, testing, and quality assurance.
- Product Sampling Execution: Manage the execution of product sampling initiatives, working with relevant vendors and cross-functional teams.
- Customer Service Liaison: Act as the brand's lead for call center communications, addressing consumer feedback and needs.
What We Are Looking For:
Required Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- 5+ years experience in a direct-to-consumer businesses with merchandising and commercialization exposure, sales planning and experience managing site experience a plus.
- Experience with product sampling, engraving and product customization
- Ability to lead presentations and effectively analyze and translate data into actionable business plans
- Creative problem solver with the ability to prioritize initiatives and anticipate business needs
- Ability to build effective partnerships and interact successfully with diverse individuals at all levels
- Sharp analytical and problem-solving skills, with the ability to interpret complex data into actionable insights and optimizations
- Demonstrated ability to think strategically, innovatively, and creatively using sound business judgment and quantitative skills
- Proven ability to influence others
- Ability to prioritize and manage multiple responsibilities with attention to detail.
- Self-motivated, results and solution oriented, strategic thinker
- Strong time management and prioritization skills
Please note: This job description is a general outline and may be subject to change.
As an integral part of our culture at L'Oral, wellness is at our core. We not only offer a generous Benefits Package (Medical, Dental, Vision, 401K), we also offer flexible time off, work from home days, and a pension plan! Additionally, you will have access to company perks such as Makeup, Skincare, and Fragrance! Employees receive a stipend for L'Oral products as well as VIP Access to L'Oral's Internal Shop for Discounted Products, and other perks such as Monthly Mobile Allowance, discounted gym memberships, and ERGs.
Additional Benefits Information As Follows:
Salary Range [New York]:
FOR SR MANAGER: $117,400-$167,300 base salary (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
- Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
- Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
- Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
- Access to Company Perks (VIP Access to L'Oral's Internal Shop for Discounted Products, Monthly Mobile Allowance)
- Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
- Employee Resource Groups (Think Tanks and Innovation Squads)
- Access to Mental Health & Wellness Programs
Don't meet every single requirement? At L'Oral, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting [email protected]. If you need assistance to accommodate a disability, you may request an accommodation at any time.
Our Safe Together Plan: Your safety is our highest priority. We will proceed with caution and adhere to enhanced protection standards to ensure our sites are safe for all employees. We must all operate with the shared responsibility for each other's health & safety in mind.