Digital Marketing Specialist (Departmental Specialist 13)
Apply NowCompany: State of Michigan
Location: Lansing, MI 48911
Description:
Salary: $31.06 - $46.36 Hourly
Location : Lansing, MI
Job Type: Permanent Full Time
Remote Employment: Flexible/Hybrid
Job Number: 2701-25-21-9
Department: Treasury
Opening Date: 03/18/2025
Closing Date: 4/1/2025 11:59 PM Eastern
Bargaining Unit: NON-EXCLUSIVE REPRESENTED EMPLOYEE (NERE)
Job Description
The Office of Postsecondary Financial Planning's (OPFP) is adding a Digital Marketing Specialist to their team.
Are you self-motivated, resourceful, confident, and a good communicator? Are you looking for a career that offers support and resources for continuous learning, a culture that promotes teamwork, and a positive work environment that allows you to help others? If so, then Treasury's Office of Postsecondary Financial Planning's (OPFP) is also looking for you!
As the Digital Marketing Specialist, this position manages all aspects of OPFP web pages, which include any related to Michigan Guaranty Agency (MGA), Student Loan Programs (SLP), MiABLE, Financial Empowerment workgroup, Fostering Futures Scholarship Trust Fund (FFS), the loan component of the MI Future Educator Fellowship, and in coordination with Michigan Education Trust (MET), Michigan Education Savings Program (MESP) and Michigan 529 Advisor Plan (MAP) , and any other future programs assigned to OPFP. This position will assist the Division Directors to achieve goals and objectives by ensuring efficient and secure collection, storing, and processing of the data necessary to support the Bureau's programs across all Divisions. The Specialist is responsible for highly complex assignments, with considerable impact on stakeholders' ability to gain access to key information as they prepare financially for postsecondary education. The Specialist oversees and maintains various web pages and related outlets, which includes researching, analyzing, reporting, and making key decisions on web content and marketing strategy in accordance with the OPFP's goals and objectives, as well as ensuring compliance with the Americans with Disabilities Act (ADA).
Our culture is driven by excellent customer service, continuous improvement, diversity, inclusion, and employee development. If you value these characteristics and enjoy working in a fast-paced, collaborative environment that offers a great work-life balance, we encourage you to apply!
View the full position description here: Departmental Specialist 13 (Digital Marketing Specialist)
Treasury Careers - Learn more about why Treasury is a Great Place to Work!
Required Education and Experience
Education
Possession of a bachelor's degree in any major.
Experience
Four years of professional experience, including two years equivalent to the experienced (P11) level or one year equivalent to the advanced (12) level.
Note: A position is considered professional if the job requires a bachelor's degree. Qualifying 'professional experience' is only taken into consideration post-bachelor's degree.
Alternate Education and Experience
Special Requirements, Licenses, and Certifications
Alternative experience qualifications of nonprofessional experience, previously identified by the appointing authority and approved by Civil Service, will be accepted as a substitute for the required classified, professional experience for the classification. The nonprofessional experience must be related to departmental programs and services that provide the required knowledge, skills, and abilities.
Individuals appointed must possess the department-specific alternative experience for positions within that agency only.
Additional Requirements and Information
Please attach a cover letter, detailed resume, and a copy of your OFFICIAL college transcript(s) to your application. (Failure to do so may result in your application being screened out.)
Official Transcripts. For our purposes, "official college transcripts" must contain the college/university name and address, the degree conferred, and date granted, coursework completed (especially if no degree granted), the Registrar's signature and/or seal, and must be recognized by the (CHEA). A scanned or electronic copy is acceptable, as long as it contains the elements listed above. Review more information regarding
Foreign Transcripts. Applicants who possess a degree from a foreign college or university must have their academic credentials evaluated or converted into U.S. educational equivalents unless the degree has been recognized by Go to for a list of accepted organizations that evaluate foreign credentials. Failure to provide this evaluation at the time of application may result in you being screened out of the process.
Hybrid Remote Work. This position is eligible to work remotely on Mondays, Thursdays, and Fridays, and must work onsite Tuesdays and Wednesdays. The selected candidate must have a secure, safe and appropriate designated workspace that allows privacy and prevents distractions to perform the duties of this position. Additionally, the selected candidate must have secure and sufficient internet access of commercial cable or wireless broadband with minimum speeds of 25 Mbps download and 5 Mbps upload. Please note that occasional onsite work and in-office training will be required.
Work must be performed in the state of Michigan. If you currently reside outside of Michigan, you must relocate to Michigan to perform the duties of this position prior to being appointed to the position. Relocation expenses are not reimbursed.
AI. The use of artificial intelligence (AI) software of any kind is prohibited in all areas of the selection process, including, but not limited to, responses to application questions, and responses to interview questions or exercises.
E-Verify. The Michigan Department of Treasury participates in E-Verify and will provide the federal government with your form I-9 information to confirm that you are authorized to work in the U.S.
View the entire job specification at:
The Michigan Department of Treasury is proud to be recognized at the Gold Level as a Veteran-Friendly Employer.
Accommodations
If you require a reasonable accommodation to participate in the application or selection processes, please contact the for the agency that posted this position vacancy.
State employment also offers rewarding careers where you can help Michiganders enjoy better lives. Many State of Michigan jobs offer alternate work schedules and remote-work options that can help give the flexibility you need. The State of Michigan has been recognized as a leading U.S. employer by new graduates from 2021-2023 and a best large U.S. and state employer. Recognized on the international stage for fostering positive employee engagement, the State of Michigan is a past recipient of a North America Government Agency Employees Engagement Award.
More details on benefits for our new hires are below:
Rewarding Work: State of Michigan jobs allow you to serve Michiganders in many different ways depending on your interests and skills. Help preserve and protect our environment and the public health; enforce state laws and regulations; advocate for children, families, and victims of discrimination; support our state's military and veterans; rebuild our state's infrastructure; or support other state agencies through our fiscal, IT, and HR systems.
Insurance Benefits: The State of Michigan offers health, mental health, dental, and vision insurance to eligible career employees, their spouses, and their children. The state also covers a life-insurance benefit of two times employees' annual salary (up to $200,000). The state also offers long-term-disability insurance that can provide continuing benefits if an injury or illness prevents employees from working. More information is available at www.mi.gov/employeebenefits.
Retirement Programs: The State of Michigan offers 401(k) and 457 plans for new hires to save for retirement. The state will automatically contribute an amount equal to 4% of your pay to a 401(k) account. The state will also match up to 5% of your pay if you contribute to your 401(k) account. Your contributions vest immediately, and the state's contributions fully vest after just 4 years. More information is available at http://www.mi.gov/orsstatedc.
Vacation and Sick Leave: Eligible full-time employees receive between 15 and 35 personal days and 13 sick days per year that may be rolled over to the following year if not used. Eligible employees also receive an additional day each year for community service or school functions.
Paid Parental Leave: Eligible employees can take 12 weeks of paid leave immediately after a birth or adoption to allow needed time together at home with a new child.
Paid Holidays: Eligible employees receive 13 or 14 paid holidays each year including New Year's Eve and Day, Martin Luther King Jr. Day, Presidents' Day, Memorial Day, Juneteenth, the Fourth of July, Labor Day, Election Day, Veterans Day, Thanksgiving, Thanksgiving Friday, Christmas Eve and Day.
Bonus Programs: Eligible employees with five years of service also receive annual longevity bonuses that grow as seniority increases. Some positions also may qualify for recruitment, retention, and performance bonuses or other special pay premiums.
Military Pay Differential: Employees in the guard or reserves may also qualify for supplemental pay benefits if miliary pay during qualifying duty is less than normal state pay. Prior military service may also allow seniority credits to accelerate eligibility for longevity bonuses and additional personal leave accrual.
Tax-Advantaged Programs: In addition to 401(k) and 457 retirement accounts, the state also offers flexible spending account (FSA), health savings account (HSA), and qualified transportation fringe benefit (QTFB) programs that can help you save money by reducing your taxable income.
Student Loan Forgiveness: Working for the State of Michigan may allow you to participate in programs that forgive the balance of qualifying student loans. Information to help determine if you could qualify is available from the U.S. Department of Education.
Tuition Reduction: Some colleges and universities offer savings to eligible employees and family members to further their education while working for the State of Michigan.
Professional Development: To help develop your career, programs are available to apply for reimbursement of up to $2,000 a year for education and training for college course credits and non-degree programs.
Alternative and Remote Work Schedules: Depending on the nature of their duties, many state jobs offer flexible work schedules and remote or hybrid telecommuting options that can help obtain the work-life balance that you seek.
Great Lakes and Great Times: Michigan boasts four Great Lakes, 11,000 inland lakes, 36,000 miles of rivers and streams, 20 million acres of forests, 100 state and national parks and recreation areas, 1,300 miles of bike trails, 6,500 miles of snowmobile trails, the second-most ski areas in the nation, 650 public golf courses, 600 campgrounds, and an international dark-sky park-just for starters. Our cities offer concerts and cultural events, storied sports teams, education hubs, vibrant downtowns, one-of-a-kind craft beverages, and renowned restaurants for every appetite. From urban centers to beach towns to the great outdoors, the opportunities are endless. With your state salary and benefits and Michigan's affordable cost of living, you can explore all that Michigan has to offer.
Updated: 2/28/24
01
DEPSPL - Do you possess at least a bachelor's degree or higher in any major (If so, please attach a copy of your official transcripts); ORat least one year of professional experience in the state of Michigan classified service?
02
DEPSPL - Do you possess at least four years of professional experience, including two years equivalent to the experienced (P11) level or one year equivalent to the advanced (12) level?
03
Do you have experience using content management systems?
04
How many years of experience do you have prioritizing work and meeting deadlines?
05
Do you possess experience with State of Michigan (SOM) Social Media Standards and Brand Guidelines and SOM Social Media Style Guidelines; including ADA compliance?
06
How many years of experience do you have conducting research, gathering information, analyzing data and reporting the results?
07
How many years of experience do you have managing ongoing website system operations and recommending modifications?
08
How many years of experience do you have developing marketing data reports that provide campaign successes that include audience reach, impact, and web traffic?
09
Do you understand this job requires working onsite on Tuesdays and Wednesdays?
10
Work must be performed in the state of Michigan. If you currently reside outside of Michigan, you must relocate to Michigan to perform the duties of this position before you are appointed to the position. Relocation expenses are not reimbursed. Do you currently reside in Michigan or if offered the position, would plan to relocate to Michigan?
11
This position requires in-state travel and requires you to have the availability to travel for work-related purposes as needed. Do you understand and agree to these travel requirements?
12
Did you attach your cover letter and detailed resume to your application? (Failure to do so may result in your application being screened out.)
13
Did you attach a copy of your OFFICIAL college/university transcript(s) to your application? (Failure to do so may result in your application being screened out.) This documentation is REQUIRED; you can't be qualified for this position without it.
14
If you answered no to the previous question, please explain why. If you did attach your Official Transcript, enter N/A.
15
From the options below, which accurately describes your current employment status? (A current State employee works for an actual State Department such as Department of Technology, Management and Budget (DTMB) or Department of Labor & Economic Opportunity (LEO) etc.)
Required Question
Location : Lansing, MI
Job Type: Permanent Full Time
Remote Employment: Flexible/Hybrid
Job Number: 2701-25-21-9
Department: Treasury
Opening Date: 03/18/2025
Closing Date: 4/1/2025 11:59 PM Eastern
Bargaining Unit: NON-EXCLUSIVE REPRESENTED EMPLOYEE (NERE)
Job Description
The Office of Postsecondary Financial Planning's (OPFP) is adding a Digital Marketing Specialist to their team.
Are you self-motivated, resourceful, confident, and a good communicator? Are you looking for a career that offers support and resources for continuous learning, a culture that promotes teamwork, and a positive work environment that allows you to help others? If so, then Treasury's Office of Postsecondary Financial Planning's (OPFP) is also looking for you!
As the Digital Marketing Specialist, this position manages all aspects of OPFP web pages, which include any related to Michigan Guaranty Agency (MGA), Student Loan Programs (SLP), MiABLE, Financial Empowerment workgroup, Fostering Futures Scholarship Trust Fund (FFS), the loan component of the MI Future Educator Fellowship, and in coordination with Michigan Education Trust (MET), Michigan Education Savings Program (MESP) and Michigan 529 Advisor Plan (MAP) , and any other future programs assigned to OPFP. This position will assist the Division Directors to achieve goals and objectives by ensuring efficient and secure collection, storing, and processing of the data necessary to support the Bureau's programs across all Divisions. The Specialist is responsible for highly complex assignments, with considerable impact on stakeholders' ability to gain access to key information as they prepare financially for postsecondary education. The Specialist oversees and maintains various web pages and related outlets, which includes researching, analyzing, reporting, and making key decisions on web content and marketing strategy in accordance with the OPFP's goals and objectives, as well as ensuring compliance with the Americans with Disabilities Act (ADA).
Our culture is driven by excellent customer service, continuous improvement, diversity, inclusion, and employee development. If you value these characteristics and enjoy working in a fast-paced, collaborative environment that offers a great work-life balance, we encourage you to apply!
View the full position description here: Departmental Specialist 13 (Digital Marketing Specialist)
Treasury Careers - Learn more about why Treasury is a Great Place to Work!
Required Education and Experience
Education
Possession of a bachelor's degree in any major.
Experience
Four years of professional experience, including two years equivalent to the experienced (P11) level or one year equivalent to the advanced (12) level.
Note: A position is considered professional if the job requires a bachelor's degree. Qualifying 'professional experience' is only taken into consideration post-bachelor's degree.
Alternate Education and Experience
Special Requirements, Licenses, and Certifications
Alternative experience qualifications of nonprofessional experience, previously identified by the appointing authority and approved by Civil Service, will be accepted as a substitute for the required classified, professional experience for the classification. The nonprofessional experience must be related to departmental programs and services that provide the required knowledge, skills, and abilities.
Individuals appointed must possess the department-specific alternative experience for positions within that agency only.
Additional Requirements and Information
Please attach a cover letter, detailed resume, and a copy of your OFFICIAL college transcript(s) to your application. (Failure to do so may result in your application being screened out.)
Official Transcripts. For our purposes, "official college transcripts" must contain the college/university name and address, the degree conferred, and date granted, coursework completed (especially if no degree granted), the Registrar's signature and/or seal, and must be recognized by the (CHEA). A scanned or electronic copy is acceptable, as long as it contains the elements listed above. Review more information regarding
Foreign Transcripts. Applicants who possess a degree from a foreign college or university must have their academic credentials evaluated or converted into U.S. educational equivalents unless the degree has been recognized by Go to for a list of accepted organizations that evaluate foreign credentials. Failure to provide this evaluation at the time of application may result in you being screened out of the process.
Hybrid Remote Work. This position is eligible to work remotely on Mondays, Thursdays, and Fridays, and must work onsite Tuesdays and Wednesdays. The selected candidate must have a secure, safe and appropriate designated workspace that allows privacy and prevents distractions to perform the duties of this position. Additionally, the selected candidate must have secure and sufficient internet access of commercial cable or wireless broadband with minimum speeds of 25 Mbps download and 5 Mbps upload. Please note that occasional onsite work and in-office training will be required.
Work must be performed in the state of Michigan. If you currently reside outside of Michigan, you must relocate to Michigan to perform the duties of this position prior to being appointed to the position. Relocation expenses are not reimbursed.
AI. The use of artificial intelligence (AI) software of any kind is prohibited in all areas of the selection process, including, but not limited to, responses to application questions, and responses to interview questions or exercises.
E-Verify. The Michigan Department of Treasury participates in E-Verify and will provide the federal government with your form I-9 information to confirm that you are authorized to work in the U.S.
View the entire job specification at:
The Michigan Department of Treasury is proud to be recognized at the Gold Level as a Veteran-Friendly Employer.
Accommodations
If you require a reasonable accommodation to participate in the application or selection processes, please contact the for the agency that posted this position vacancy.
State employment also offers rewarding careers where you can help Michiganders enjoy better lives. Many State of Michigan jobs offer alternate work schedules and remote-work options that can help give the flexibility you need. The State of Michigan has been recognized as a leading U.S. employer by new graduates from 2021-2023 and a best large U.S. and state employer. Recognized on the international stage for fostering positive employee engagement, the State of Michigan is a past recipient of a North America Government Agency Employees Engagement Award.
More details on benefits for our new hires are below:
Rewarding Work: State of Michigan jobs allow you to serve Michiganders in many different ways depending on your interests and skills. Help preserve and protect our environment and the public health; enforce state laws and regulations; advocate for children, families, and victims of discrimination; support our state's military and veterans; rebuild our state's infrastructure; or support other state agencies through our fiscal, IT, and HR systems.
Insurance Benefits: The State of Michigan offers health, mental health, dental, and vision insurance to eligible career employees, their spouses, and their children. The state also covers a life-insurance benefit of two times employees' annual salary (up to $200,000). The state also offers long-term-disability insurance that can provide continuing benefits if an injury or illness prevents employees from working. More information is available at www.mi.gov/employeebenefits.
Retirement Programs: The State of Michigan offers 401(k) and 457 plans for new hires to save for retirement. The state will automatically contribute an amount equal to 4% of your pay to a 401(k) account. The state will also match up to 5% of your pay if you contribute to your 401(k) account. Your contributions vest immediately, and the state's contributions fully vest after just 4 years. More information is available at http://www.mi.gov/orsstatedc.
Vacation and Sick Leave: Eligible full-time employees receive between 15 and 35 personal days and 13 sick days per year that may be rolled over to the following year if not used. Eligible employees also receive an additional day each year for community service or school functions.
Paid Parental Leave: Eligible employees can take 12 weeks of paid leave immediately after a birth or adoption to allow needed time together at home with a new child.
Paid Holidays: Eligible employees receive 13 or 14 paid holidays each year including New Year's Eve and Day, Martin Luther King Jr. Day, Presidents' Day, Memorial Day, Juneteenth, the Fourth of July, Labor Day, Election Day, Veterans Day, Thanksgiving, Thanksgiving Friday, Christmas Eve and Day.
Bonus Programs: Eligible employees with five years of service also receive annual longevity bonuses that grow as seniority increases. Some positions also may qualify for recruitment, retention, and performance bonuses or other special pay premiums.
Military Pay Differential: Employees in the guard or reserves may also qualify for supplemental pay benefits if miliary pay during qualifying duty is less than normal state pay. Prior military service may also allow seniority credits to accelerate eligibility for longevity bonuses and additional personal leave accrual.
Tax-Advantaged Programs: In addition to 401(k) and 457 retirement accounts, the state also offers flexible spending account (FSA), health savings account (HSA), and qualified transportation fringe benefit (QTFB) programs that can help you save money by reducing your taxable income.
Student Loan Forgiveness: Working for the State of Michigan may allow you to participate in programs that forgive the balance of qualifying student loans. Information to help determine if you could qualify is available from the U.S. Department of Education.
Tuition Reduction: Some colleges and universities offer savings to eligible employees and family members to further their education while working for the State of Michigan.
Professional Development: To help develop your career, programs are available to apply for reimbursement of up to $2,000 a year for education and training for college course credits and non-degree programs.
Alternative and Remote Work Schedules: Depending on the nature of their duties, many state jobs offer flexible work schedules and remote or hybrid telecommuting options that can help obtain the work-life balance that you seek.
Great Lakes and Great Times: Michigan boasts four Great Lakes, 11,000 inland lakes, 36,000 miles of rivers and streams, 20 million acres of forests, 100 state and national parks and recreation areas, 1,300 miles of bike trails, 6,500 miles of snowmobile trails, the second-most ski areas in the nation, 650 public golf courses, 600 campgrounds, and an international dark-sky park-just for starters. Our cities offer concerts and cultural events, storied sports teams, education hubs, vibrant downtowns, one-of-a-kind craft beverages, and renowned restaurants for every appetite. From urban centers to beach towns to the great outdoors, the opportunities are endless. With your state salary and benefits and Michigan's affordable cost of living, you can explore all that Michigan has to offer.
Updated: 2/28/24
01
DEPSPL - Do you possess at least a bachelor's degree or higher in any major (If so, please attach a copy of your official transcripts); ORat least one year of professional experience in the state of Michigan classified service?
- Yes
- No
02
DEPSPL - Do you possess at least four years of professional experience, including two years equivalent to the experienced (P11) level or one year equivalent to the advanced (12) level?
- Yes
- No
03
Do you have experience using content management systems?
- Yes
- No
04
How many years of experience do you have prioritizing work and meeting deadlines?
- No experience
- Less than one year
- One to three years
- Three to five years
- Five to seven years
- Seven years or more
05
Do you possess experience with State of Michigan (SOM) Social Media Standards and Brand Guidelines and SOM Social Media Style Guidelines; including ADA compliance?
- Yes
- No
06
How many years of experience do you have conducting research, gathering information, analyzing data and reporting the results?
- No experience
- Less than one year
- One to three years
- Three to five years
- Five to seven years
- Seven years or more
07
How many years of experience do you have managing ongoing website system operations and recommending modifications?
- No experience
- Less than one year
- One to three years
- Three to five years
- Five to seven years
- Seven years or more
08
How many years of experience do you have developing marketing data reports that provide campaign successes that include audience reach, impact, and web traffic?
- No experience
- Less than one year
- One to three years
- Three to five years
- Five to seven years
- Seven years or more
09
Do you understand this job requires working onsite on Tuesdays and Wednesdays?
- Yes
- No
10
Work must be performed in the state of Michigan. If you currently reside outside of Michigan, you must relocate to Michigan to perform the duties of this position before you are appointed to the position. Relocation expenses are not reimbursed. Do you currently reside in Michigan or if offered the position, would plan to relocate to Michigan?
- Yes
- No
11
This position requires in-state travel and requires you to have the availability to travel for work-related purposes as needed. Do you understand and agree to these travel requirements?
- Yes
- No
12
Did you attach your cover letter and detailed resume to your application? (Failure to do so may result in your application being screened out.)
- Yes
- No
13
Did you attach a copy of your OFFICIAL college/university transcript(s) to your application? (Failure to do so may result in your application being screened out.) This documentation is REQUIRED; you can't be qualified for this position without it.
- Yes
- No
- N/A - I am a current or previous State of Michigan employee and possess at least one year of experience working in a professional position. (A position is considered 'professional' if the job requires a bachelor's degree.)
14
If you answered no to the previous question, please explain why. If you did attach your Official Transcript, enter N/A.
15
From the options below, which accurately describes your current employment status? (A current State employee works for an actual State Department such as Department of Technology, Management and Budget (DTMB) or Department of Labor & Economic Opportunity (LEO) etc.)
- Not a State of Michigan employee (never been employed at the State)
- A current Department of Treasury employee
- A current State of Michigan (non-Treasury) employee
- A previous State of Michigan employee
Required Question