Parks Marketing Coordinator

Salary : $94,495.50 - $130,410.00 Annually
Location : Bellevue, WA
Job Type: Regular
Job Number: 25-00124
Department: Parks and Community Services
Division: PCS Administration
Opening Date: 03/19/2025
Closing Date: 3/31/2025 11:59 PM Pacific
FLSA: Exempt
Bargaining Unit: NONAFF

Come Join the City of Bellevue!

Please fill out your application as fully as possible. The City evaluates candidates based on the information provided in the online application only. Do not submit resumes and cover letters. Read the "Hiring Process" section below to learn more.

New hires typically receive between minimum and midpoint, however, we may go slightly higher based on experience, internal equity and market.
Job Summary
Parks Marketing Coordinator develops and executes the Parks & Community Services marketing program work plan in support of the department's revenue goals. Oversees and implements the strategic direction of the department-wide marketing and advertising, including print and digital media. Provides targeted marketing campaigns, conducts customer satisfaction and market research, evaluates program and service mix and identifies market gaps, and develops new methodologies for promoting Parks & Community Services programs and services.

City Council Vision Statement: Bellevue welcomes the world. Our diversity is our strength. We embrace the future while respecting our past.

Bellevue Parks & Community Services Vision: In Bellevue everyone can connect to each other and to nature through experiences that help them to live, grow, and thrive.

Bellevue Parks & Community Services Mission: We build a healthy community through an integrated system of exceptional parks, natural areas, recreation, arts and culture, and a broad base of community services.

Bellevue Parks & Community Services Equity Statement: A System of Fairness

Equity acknowledges and removes disparities in opportunities, power, and resources so that everyone can reach their full potential to thrive. Bellevue Parks & Community Services practices equity, which is the responsibility of every individual in the department. Equitable access is a right, not a privilege, and is fundamental to our mission of serving all people. Through equitable policies and practices, we cultivate ties that connect people to the fabric of our community.

Essential Duties and Responsibilities
Performs duties and responsibilities commensurate with assigned functional area which may include any combination of the following tasks:

Marketing & Digital Media

• Develop, update and implement the marketing and communications plan for the department in collaboration with department Public Information Officer. Direct the marketing work plan, monitor the workflow, and align goals to outcomes.
• Align marketing strategy with department-wide strategic planning and business planning efforts. Translate department-wide strategies and goals into strategic marketing goals and initiatives.
• Oversee the development of marketing strategies; define goals and objectives and provide guidance to business units on all phases of marketing, including market research and analysis.
• Monitor performance of marketing program; research and analyze the best strategies for product and program evaluation, market segmentation, positioning, and promotions; adjust strategies as needed in collaboration with key stakeholders.
• Plan, conduct, and analyze product and program evaluations, and conduct research associated with department planning projects.
• Create marketing and advertising publications, including brochures, newsletters, emails, web information, etc. Coordinate media buys on behalf of department programs, projects, and facilities.
• Collaborate with citywide communications team to enhance reach through outreach channels.
• In partnership with other subject matter experts, research, evaluate and deploy new digital platforms and social media platforms that can effectively communicate the department's programs and services. Work closely with the department PIO to develop and manage the department's Social Media Managers Team.
• Serve on the department's Title VI Core Team, leading language access work for assigned Parks & Community Services divisions and workgroups.

Leadership, Coaching, & Supervision

• Co-manage department digital communications efforts, including supervision of Department websites, social media channels, electronic communication and onsite digital signage; monitor external online presence; and supervise the development and dissemination of publications and other collateral.
• Hire and coach team members to achieve performance goals; evaluate performance, engage team members in decision-making and goal-setting; and facilitate their individual professional growth.
• Monitor and educate department staff on the appropriate/effective use of the city's brand and style guides within all department advertising campaigns.

Citywide Collaboration & Communication

• Coordinate with citywide communications staff to align marketing and communication goals and to ensure messages are consistent with the city's image.
• Serve as department representative on assigned community, regional and local advisory boards and committees; participate in division, department and city-wide activities.
• Assist with special projects and support events as needed.
• Collaborate and coordinate with citywide communications, web governance, digital communications, and outreach teams.
• Build collaborative relationships and maintain communication with staff throughout the department to develop an understanding of the operational needs and expectations of each division, the department's role in the community at large, and the goals of individual program areas.

Supervision Received and Exercised:

• Works under the general supervision of an Assistant Director or division manager
• Supervises staff, interns and volunteers

Qualifications
Knowledge, Skills, Abilities and Competencies

• Knowledge of organization, function, and activities of a marketing workgroup, including, but not limited to: customer research, product and program evaluation, market segmentation, strategic planning, development of marketing campaigns, public involvement, effective use of digital media, graphic design methods and layouts, and social media.
• Knowledge of leadership, planning and organizational skills with the ability to balance and prioritize multiple tasks and requests and meet deadlines in a timely and professional manner.
• Excellent interpersonal, written, and verbal communication skills and strong editing skills.
• Ability to manage project workflows, timelines, budgets, and resources to ensure deliverables, and timelines are met.
• Knowledge of the principles of recreation programming philosophy, including the ability to identify and prioritize removal of barriers to access.
• Skill in using data, analysis, and research to understand trends and develop marketing plans and communication tools.
• Ability to increase brand awareness and develop targeted marketing campaigns.
• Ability to establish and maintain effective working relationships with others, including influencing or leading change where no formal supervisory or hierarchical relationship exists.
• Ability to accomplish goals using sound analytical and decision-making skills and to creatively problem solve complex issues.
• Knowledge of Title VI of the Civil Rights Act, including language access.
• Ability to supervise, train, direct, and evaluate the work of assigned staff.
• Ability to work a flexible schedule to include evenings, holidays, and weekends as needed, including community events.

Core Competencies

• Customer Focus: We are focused on the needs of the customer, and on developing strong relationships with our customers.
• Instills Trust: Through authenticity, integrity and honesty, we gain the trust and respect of all of those with whom we work.
• Communicates Effectively: We understand the need to develop multimode forms of communication to address the needs of all of the audiences with whom we are engaging.
• Cultivates Innovation: We are focused on generating new and creative ways for our organization to be successful.

Education, Experience, and Other Requirements

• Graduation from an accredited four-year college or university with a degree in marketing, communication, park and recreation administration, or related field.
• Four (4) or more years of professional related experience in marketing, public relations or related functions.
• Or any equivalent combination of education, experience, and training that provides the required knowledge skills, and abilities.
• Washington State Driver's License is required.

Supplemental Information
The physical demands and work environment described here are representative of those that must be met to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Work involves walking, talking, hearing, using hands to handle, feel or operate objects, tools, or controls, and reaching with hands and arms.
• Vision abilities required by this job include close vision and the ability to adjust focus.
• The employee may be required to push, pull, lift, and/or carry up to 40 pounds.
• The noise level in the work environment is usually moderately quiet while in the office or moderately loud when in the field.

HIRING PROCESS
The City evaluates candidates based on the information provided in the online application only. Do not submit resumes and cover letters. To evaluate all candidates fairly and equitably, the City will make all applicants anonymous when we are screening the applications. We will redact information from our application such as your name, address, and other demographics. To help us, please complete the online application form as fully as possible.

• Answer the Supplemental Questions when requested which can be found on the Questions tab of the Job posting.
• We do not accept resumes and cover letters during the anonymous application screening stage, unless otherwise stated in the job description.
• Applicants advancing to the next stage may be required to provide a cover letter, resume, writing sample, and references.

CONDITIONS OF EMPLOYMENT

• All candidates will be required to establish employment authorization and identity at the time of hire. The City is not able to sponsor work visas.
• All positions require the completion of references checks, including at least one prior supervisor.
• Some positions may require completion of a criminal background check prior to start employment
• Some positions may require obtaining a commercial driver's license (CDL), licensures, or additional certifications.

At the City of Bellevue, you'll be part of a team committed to providing exceptional customer service, upholding the public interest and advancing the community vision. The six essential and enduring principles that guide our individual actions, our interactions, and our decision making in the City of Bellevue organization is: Exceptional Public Service, Stewardship, Commitment to Employees, Integrity, Innovation, and Diversity, Equity & Inclusion. You'll work in an environment that is innovative, collaborative, future focused, and committed to excellence. Bellevue welcomes the world. Our diversity is our strength. We embrace the future while respecting our past. It's what makes the City of Bellevue an exciting place to work, live, and explore.

Have we piqued your interest yet? Come join our team! The City of Bellevue supports workplace diversity. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, marital status, national origin, genetic information, disability, age, veteran status, or any other protected status. Persons needing assistance with the application process may call the Human Resources Office, at 425-452-6838 or If you are invited to participate in the selection process and need ADA accommodations, please notify HR before you are scheduled for an interview or testing.

The City of Bellevue participates in the E-Verify program. Learn more about the E-Verify program.
For any technical difficulties with your application, please contact the NEOGOV support line at 855-524-5627.
** Please be sure to check your junk folder for any messages that may be sent to you about this recruitment.**
The City of Bellevue offers employees a comprehensive benefits package providing choice, flexibility, and value!

Please Note: Seasonal, part-time, and variable employees are not eligible for the below benefits except for mandatory participation in the retirement plan assigned to the position, which will be the Municipal Employees Benefit Trust (MEBT 2) retirement plan or the Washington State Public Employees Retirement System (PERS) retirement plan and any other benefits as required by law.

The following summary applies to fully benefited positions:
Medical
Employees are offered a choice of medical coverage through the City's self-insured Preferred Provider Organization (PPO) plan or Kaiser Permanente (HMO).
Dental
Employees are offered a choice of two dental carriers with plans that offer regular checkups, x-rays, fillings, and crowns. Orthodontia is available through one of the carriers.
Vision
Employees are offered a choice of vision coverage through an annual exam-only plan or a buy-up plan which includes an annual eye exam and hardware coverage.

Retirement Plans - Employees are offered three retirement plans:

• Washington State Department of Retirement Systems (DRS): Mandatory participation (PERS, LEOFF or PSERS), depending upon eligibility.
• City of Bellevue Municipal Employee's Benefit Trust (MEBT): Optional participation in this 401(k) retirement savings plan with employer match contributions that vest on a 3-year schedule.
• Deferred Compensation Program (457 DCP): Optional participation in the supplemental Deferred Compensation Program also administered by DRS that allows tax-deferred savings into a variety of investments options.

Other benefits include:
More detailed information about our employee benefits is available at

• Flexible Spending Accounts (FSAs)
• Life/Accidental Death and Dismemberment (AD&D) Insurance
• Long Term Disability (LTD)
• Survivor Income
• Employee Assistance Program (EAP)
• 11 observed holidays per year plus 2 additional personal holidays, vacation (standard accrual of 12 days a year), and sick leave (accumulated at the rate of one day per month)
• An ORCA Card bus pass
• On-site fitness center, and self service food/coffee options
• Career development and training programs
• Tuition Reimbursement Program
• Employee Resource Groups (ERGs)

Paydays - The City of Bellevue pays employees on the 8th and the 23rd of each month (24 pay periods per year).

Please note that the City does not participate in the Social Security Administration (SSA) program, and employees do not earn social security credits. The mandatory DRS retirement pension plan provides the required social security replacement plan. Any social security benefits earned at other places of employment may be reduced because they are subject to the Windfall Elimination Provision or the Government Pension Offset.

NOTE: This is a brief summary of the benefit programs for the City's non-represented employees. Every effort has been made to ensure its accuracy. Benefits for employees represented by a may have different benefits. If any information on this document conflicts with the provisions of a CBA, the CBA prevails. Also, in the event of any incorrect information in this document, applicable laws, policies, rules, CBAs, or official plan documents will prevail.
01

Do you have experience leading or supporting community recreation programming?

• Yes
• No

02

If yes: please describe your experience leading or supporting community recreation programming, and how that experience aligns with the essential duties and responsibilities of this position. If no, N/A.
03

Do you have experience developing and prioritizing marketing work plans?

• Yes
• No

04

If yes, describe your experience developing and prioritizing marketing work plans.
05

Do you have experience with program and product evaluation, which could include customer research, data analysis, satisfaction surveys, and other similar processes?

• Yes
• No

06

If Yes, describe your experience with program and product evaluation, which could include customer research, data analysis, satisfaction surveys, and other similar processes.
07

Do you have an accredited four-year college or university with a degree in marketing, communication, park and recreation administration, or related field?

• Yes
• No

08

Do you have four (4) or more years of professional related experience in marketing, public relations or related functions or equivalent combination of education, experience, and training that provides the required knowledge skills, and abilities?

• Yes, I have 4 or more years of relevant experience.
• No, I do not have at least 4 years of relevant experience.
• I have equivalent combination of education, experience, and training that provides the required knowledge skills, and abilities.

09

If you have equivalent combination of education, experience, and training, please describe your equivalent combination of education, experience, and training.
10

Using your own words, how would you define marketing in a community recreation setting?
Required Question