Product Marketing Manager

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Company: BayOne

Location: Santa Clara, CA 95051

Description:

Key Responsibilities:

Develop clear, compelling messaging that communicates business value to executives and differentiates Client from competitors.
Shape Client's voice in the market by strategizing on high-impact industry reports, executive-level white papers, and strategic content.
Lead product launches, sales enablement, and marketing campaigns to drive adoption and demand.
Build relationships with industry analysts to shape market perception and improve Client's visibility
Equip sales teams with compelling narratives, value propositions, and customer-facing materials to drive deals forward.
Identify new opportunities and position Client at the forefront of emerging trends in supply chain risk.

Skills & Expertise:

Proven experience launching and positioning B2B SaaS products.
Strong ability to craft compelling messaging that resonates with executive audiences.
Ability to turn complex product capabilities into business impact stories for executive buyers.
Deep understanding of go-to-market (GTM) strategy, demand generation, and content marketing.
Competitive intelligence experience-understanding how to differentiate against key players in the market.
Strong writing, communication, and presentation skills.
Experience collaborating with Sales, Product, and Leadership teams to align messaging and execution.
Data-driven mindset with experience in analytics and performance metrics.