Senior Marketing Manager, Marketing Management

ABOUT SOUND

Headquartered in Tacoma, WA, Sound Physicians is a physician-founded and led, national, multi-specialty medical group made up of more than 1,000 business colleagues and 4,000 physicians, APPs, CRNAs, and nurses practicing in 400-plus hospitals across 45 states. Founded in 2001, and with specialties in emergency and hospital medicine, critical care, anesthesia, and telemedicine, Sound has a reputation for innovating and leading through an ever-changing healthcare landscape - with patients at the center of the universe.

Sound Physicians offers a competitive benefits package inclusive of the items below, and more:

• Medical insurance, Dental insurance, and Vision insurance
• Health care and dependent care flexible spending account
• 401(k) retirement savings plan with a company match
• Paid time off (PTO) begins accruing immediately upon start date at a rate of 15 days per year, in accordance with Sound's PTO policy
• Ten company-paid holidays per year

ABOUT THE ROLE:

The Senior Marketing Manager, Market Management is responsible for developing and executing marketing strategies to promote Sound's products and services within a specific market, including analyzing market trends, managing brand image, overseeing marketing campaigns, and tracking performance to achieve sales goals and maximizing market penetration, etc.; typically requiring strong analytical skills, creative thinking, and a deep understanding of customer behavior and market dynamics and best-in-class marketing practices. The Senior Marketing Manager acts as senior strategist, go-to-market plan owner and tactical execution quarterback for marketing and communications activities for designated "markets" that Sound serves.

Broad categories of accountability include:

• Brand management: Develop and maintain a consistent brand identity across all marketing channels, ensuring brand messaging aligns with company values.
• Marketing strategy development: Create comprehensive marketing plans including target audience segmentation, positioning, pricing strategies, and promotional activities.
• Campaign management: Oversee the planning, execution, and monitoring of marketing campaigns across various channels like digital marketing, social media, print, and events.
• Budget management: Allocate marketing budget effectively across different campaigns and initiatives while tracking ROI.
• Customer insights: Analyze customer data to identify trends, preferences, and pain points to inform marketing strategies and product development.
• Sales collaboration: Work closely with sales teams to align marketing efforts with sales goals and provide support for lead generation.
• Performance tracking and reporting: Monitor key performance indicators (KPIs) to measure campaign effectiveness, analyze results, and make data-driven adjustments.
• Team collaboration and leadership: Be a team player, lead and mentor a teammates of business colleagues, professionals, assigning tasks and providing guidance as appropriate. Accepting and assuming the same from others.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Act as a trusted partner with the Chief Marketing Officer, Chief Growth Officer and the CEO(s) of assigned markets.
• Be a subject matter expert in designated markets.
• Know the hospital marketplace environments of the markets designated - Hospital Medicine, emergency departments, ICUs, Anesthesiology, and Accountable Care Organizations.
• Understand market landscape, competitors, strengths & weaknesses, market positions of various competitors and our brand.
• Develop and keep current S.W.O.T analyses for the business to understand and respond to with service line enhancements/adaptations, marketing, communications, sales tactics and in-place client servicing.
• Develop go-to-market strategies leveraging appropriate tactical components for marketing and awareness exposure in the markets.
  • Awareness, branding and in-market positioning
  • Targeting - various segments within the market(s)
  • Value Messaging development and clarity
  • Thought leadership
  • Communications media and tactics
  • Lead generation strategy
  • Social media strategy
  • Collateral library and multi-media leverage
  • Press releases and media strategies
  • Paid advertising and agency management as needed
  • Content strategy
  • Events strategy
  • Measures of impact and effectiveness of market activities

VALUES

• Professionalism: Treats others with respect, offers and delivers feedback in constructive and collaborative ways, seeks to understand and demonstrates active listening more so than active talking too soon
• Maturity: Demonstrates confidence in executive presence, understands professional protocols in the work environment, ability to engage at all levels of the organization with professionalism
• Self-motivated: Proactively jumps in to start a task or project with limited direction; asks to take on more responsibility and what's next.
• Strategic thinker: Demonstrates the ability to look at the big picture and proactively develop a plan of action.
• Intellectually curious: Demonstrates a genuine interest in learning new things and wants to know the reason "why" behind the way things are done.
• Persistent: Demonstrates the ability to "keep at it" even when obstacles or challenges are present; returns to the work at hand after a change of course.
• Team Player: Proactively seek to work with others to accomplish a common goal. Willingness to share challenges and successes with others.

KNOWLEDGE, SKILLS AND ABILITIES

• Strong analytical and problem-solving skills
• Excellent communication and interpersonal skills to collaborate with cross-functional teams
• Proficiency in digital marketing tools and platforms
• Proficiency in content management, strategy development, leverage and AI as appropriate
• Creative thinking and ability to develop innovative and strategic, thoughtful marketing campaigns
• Data analysis and interpretation skills
• Understanding of market research methodologies
• Experience in project management and budget planning
• Experience in hospital markets and hospital decision-making processes strongly desired

EDUCATION AND EXPERIENCE

• Bachelor's degree in marketing, business administration, or a related field
• 5 - 7 years of experience in marketing
• 5+ years in healthcare, ideally hospital or clinic markets - Emergency services, hospitalists, anesthesiology, critical care/ICUs, etc.

The Details: This is a full-time, remote position.

SALARY RANGE: $100,000- $135,000 annually. Exact pay will be determined based on candidate experience and geographic location.