Marketing Manager

Who is DocMagic

DocMagic is the leading provider of digital solutions for the eMortgage industry, including regulatory compliance, document generation, eSignature, and complete eClosings. DocMagic has been solving the mortgage industry's toughest challenges with innovative technology solutions since 1987. Today, we continue to lead the industry with award-winning proprietary software, mobile apps, and web-based solutions. Recent awards include HousingWire naming DocMagic a 2025 Tech100 winner for the 13th year in a row, recognizing our innovation in digital lending and our impact on the industry, as well as key employees receiving HousingWire Tech Trendsetter and Vanguard awards.

Why Work at DocMagic

At DocMagic, our culture is built on teamwork, innovation, and collaboration, which contribute to our reputation for excellence. We are committed to living these values every day. We offer competitive benefits, including comprehensive health coverage, paid time off, company-paid holidays and a 401K with company matching. We also offer on-site wellness classes, snacks and monthly food trucks. But it is not all about work; we believe in building connections, from team-building activities to our employee gatherings, we love coming together to celebrate. Join us and be a part of a team that values innovation and is committed to shaping the future of work.

Position Summary

As a Marketing Manager, your responsibilities will include crafting compelling marketing campaigns and leveraging digital and traditional channels to enhance brand visibility, engagement and growth. The ideal candidate will bring a wide variety of marketing skills, a creative mindset, strong writing skills, the ability to multi-task and a proven track record of successful marketing campaigns within the technology sector.

Essential Functions

• Create, manage and post content for social media channels to increase engagement
• Create, lead, and manage a customer advocacy program primarily focused on the development of voice of customer content managed from inception through completion (quotes, testimonials, case studies, thought leadership, panel participation, social proof, etc.)
• Collaborate and/or lead management and execution of essential market research/surveys (NPS, technology survey, customer satisfaction survey, etc.), including sourcing the most appropriate platform; establish appropriate survey cadence, and analyzing results
• Manage planning, execution, and success of virtual webinars and on-site events (conferences and tradeshows,) inclusive of planning, logistics, engagement strategies and opportunities
• Collaborate with business development to seek out and initiate co-marketing initiatives with loan origination system, point-of-sale platform, and other technology and association partners
• Work with the Content Writer and Senior Marketing Manager to create content to raise awareness of additional services for existing clients, as well as to attract new clients, including collateral, case studies, one-pagers, client testimonials, FAQs, talking points, videos, email, and social messaging, etc.
• Knowledge of digital advertising, retargeting, and social media advertising a plus
• Oversee key performance metrics and tracking tools for areas of ownership to identify actionable insights for the marketing team
• Become an expert on our market, customers, customer pain points, and our competition to support company and product strategy
• Collaborate effectively with cross-functional colleagues

Core Competencies

• 360 marketing experience with increasing responsibility
• Experience with B2B marketing for financial services and/or the mortgage industry a plus
• Passionate storyteller with the ability to understand industry trends, technology concepts, adoption and challenges and create compelling content aligned with buyer personas
• Experience in coordinating sponsorships/exhibit hall presence for industry tradeshows (working with event organizers, booth design and logistics vendors, internal teams, etc.)
• Experience with webinar development and virtual meeting and event platforms a plus (Zoom, Google Meet, On24, Microsoft Teams, etc.)
• Experience with NPS and other survey processes and platforms a plus (Hubspot, SurveyMonkey, etc.)
• Execute proactive, detail-oriented, and responsible project management of all assignments and initiatives ensuring adherence to deadline requirements; experience in project management platforms (ClickUp) a plus
• Proven results-oriented marketer with strong execution capability
• Owned and achieved KPIs
• Clear understanding of how to create a consistent brand, messaging, content, and visual experience across all omni-channel touchpoints

Required Qualifications

• Bachelor's degree in marketing, or other relevant fields.
• A minimum of 5 years of marketing and communications experience
• Excellent interpersonal and communication skills
• Experience and/or passion for the mortgage industry highly valued