Senior Manager, Social & Digital Media

Job Description:

This individual will lead the corporate website relaunch and oversee all social media operations, ensuring successful execution. They will also mentor the Social & Digital Media Specialist and intern, maintaining continuity in day-to-day operations.

Key Responsibilities:

Brand Identity & Corporate Narrative Rollout

• Execute the social media rollout of CP's new Brand Identity and Corporate Narrative, ensuring consistency across platforms.
• Lead the launch & post-launch strategies for the new corporate logo and manifesto, developing social content partnership with the creative & PR team
• Track engagement, sentiment, and reach analytics, optimizing in real time.
• Collaborate with Internal Comms, Purpose & PR teams, ensuring a unified strategy

Ongoing Social & Digital Operations

• Oversee major digital priorities, including the July corporate brand relaunch and any additional campaigns, activations, or paid media partnerships that arise.
• Advise on Talent Acquisition campaigns on LinkedIn, ensuring alignment with stakeholders.

Social & Digital Team Management

• Provide guidance and mentorship to the Social & Digital Media Specialist and intern, ensuring smooth execution of:
• Social media management (content creation, copy writing, scheduling, engagement)
• Web governance (site updates, compliance)
• Performance reporting (tracking insights and sharing findings with stakeholders)
• Approve social media assets and post copy, maintaining brand consistency and voice.
• Act as an escalation point to Director of Digital & Design for issues / roadblocks

Stakeholder Communication & Leadership Updates

• Provide key updates to leadership, ensuring transparency and alignment on major projects.
• Communicate progress / milestones on the CP.com relaunch to stakeholders and CC leaders

Additional opportunities for Growth and Exposure

• Support and participation of CQ, including producing and story mining segments
• Exposure to and drafting communications for our C-Suite Executives, especially as it relates to earned and social media

Qualifications & Skills:

• Proven experience in social & digital media, with expertise in social channel management.
• Strong project management skills, particularly in overseeing large-scale digital initiatives.
• Experience with website launches, digital storytelling, and brand rollouts is a plus.
• Familiarity with social media reporting and analytics platforms (e.g., GA4, Emplifi) is a plus.
• Ability to mentor a team while ensuring seamless day-to-day execution.
• Excellent collaboration and communication skills to align with cross-functional teams.
• Passion and enthusiasm for our Company's purpose to reimagine a healthier future for all people, their pets and our planet, and to communicate our purpose with impact across channels