CRM & Performance Lead
Apply NowCompany: Miele Limited
Location: Vaughan, ON L6A 0Y6
Description:
Schedule: Hybrid
Location: Vaughan
Reporting to: Head of Digital and Online Marketing
"Make your career an amazing journey" with Miele Canada
Since 1899, Miele has remained a family-owned appliance business, designing and manufacturing high quality residential and professional appliances. Miele entered the Canadian market in 1989 and has been on a steady path of growth ever since.
Our company philosophy of Immer Besser (Forever Better) emphasizes our desire to provide a working environment that fosters personal and professional growth and allows our employees to enhance their skills and take their careers to the next level.
Miele recognizes that competitive compensation is a cornerstone for recruiting and retaining employees.
Why Join Miele
Miele offers great job growth and training/carer development opportunities with market total compensation package to include:
100% Company Paid Benefit Plan, Life Insurance, Disability and a Health Spending Account.
DPSP's - Company contributes 6% of salary - no employee matching required.
Employee discounts on products,
Tuition reimbursement program,
Great working conditions and other incentives to attract and retain great talent like you.
About the Role
CRM & Performance Lead is responsible for maximizing customer lifetime value and retention by building strong, personalized relationships through data-driven CRM and Loyalty strategies, while driving business (D2C and B2B2C) growth through effective, results-oriented performance marketing campaigns. This role ensures customer loyalty and acquisition efforts are optimized to achieve sustainable business success.
What You Will Do
Customer Relationship Management (CRM) & Loyalty
Performance Marketing
Data & Analytics
Who You Are:
Make a positive change and apply to Miele today!
Location: Vaughan
Reporting to: Head of Digital and Online Marketing
"Make your career an amazing journey" with Miele Canada
Since 1899, Miele has remained a family-owned appliance business, designing and manufacturing high quality residential and professional appliances. Miele entered the Canadian market in 1989 and has been on a steady path of growth ever since.
Our company philosophy of Immer Besser (Forever Better) emphasizes our desire to provide a working environment that fosters personal and professional growth and allows our employees to enhance their skills and take their careers to the next level.
Miele recognizes that competitive compensation is a cornerstone for recruiting and retaining employees.
Why Join Miele
Miele offers great job growth and training/carer development opportunities with market total compensation package to include:
100% Company Paid Benefit Plan, Life Insurance, Disability and a Health Spending Account.
DPSP's - Company contributes 6% of salary - no employee matching required.
Employee discounts on products,
Tuition reimbursement program,
Great working conditions and other incentives to attract and retain great talent like you.
About the Role
CRM & Performance Lead is responsible for maximizing customer lifetime value and retention by building strong, personalized relationships through data-driven CRM and Loyalty strategies, while driving business (D2C and B2B2C) growth through effective, results-oriented performance marketing campaigns. This role ensures customer loyalty and acquisition efforts are optimized to achieve sustainable business success.
What You Will Do
Customer Relationship Management (CRM) & Loyalty
- Develop and implement a CRM & Loyalty Program strategy to nurture and strengthen customer relationships and drive sales.
- Plan and execute specific online and offline communication measures for loyalty program members.
- Create and maintain customer segments to deliver personalized and relevant communications.
- Manage and analyze customer data to gain insights into customer behavior and inform strategic decisions.
- Plan CRM activities in collaboration with E-Commerce, D2C and local commercial teams.
Performance Marketing
- Develop and execute comprehensive Performance Marketing strategies.
- Plan and implement performance marketing campaigns across digital channels including SEA, display, and social media ads.
- Lead and develop relationships with media agencies.
- Monitor, analyze, and optimize performance marketing campaigns to achieve defined KPIs (e.g., ROAS, CTR, CPA).
- Manage and allocate budgets efficiently across all performance marketing activities.
Data & Analytics
- Ensure compliance with all relevant data protection laws.
- Utilize web analytics tools (e.g., Google Analytics) to analyze campaign performance and generate actionable reports and insights.
Who You Are:
- Bachelor's degree in Marketing, Digital Marketing, Business Administration, or related fields.
- Minimum 5-7 years of experience in CRM and Performance Marketing, preferably within premium brands or consumer goods.
- Comprehensive and current expertise in CRM platforms (Salesforce, SAP Marketing Cloud, Bloomreach) and performance marketing tools (Google Analytics).
- Strong analytical skills, converting data insights into strategic marketing actions.
- High business acumen and a commercially driven mindset, with consumer-centric thinking.
- Exceptional communication, collaboration, and leadership skills, capable of managing multiple stakeholders across various teams.
- Proven ability to think strategically and implement operationally.
Make a positive change and apply to Miele today!