Acquisition Growth Marketing Specialist

As a Growth Marketing Specialist for New Customer Acquisition, you will develop and execute multi-channel marketing strategies that drive qualified leads and increase conversion rates for our solutions. This role bridges traditional marketing fundamentals with modern data-driven methodologies to accelerate growth within our target segments.

Role Overview

Reporting into the Head of Growth Marketing, you will work closely with the sales team, BDR teams and other Marketing functions to develop and optimize multi-channel marketing campaigns targeting prospective audiences all stages of the buyer's journey. You will also analyze and report on campaign performance, identify best practices and trends, and provide insights and actionable recommendations for improvement. We take an account-based marketing approach so your ability to understand multiple segments of our client base with an ability to execute programs that resonate with our personas is critical to success.

Key Responsibilities

The ideal candidate for this role is a master of demand generation, with experience in managing and executing multi-channel marketing programs. You will need to be familiar with marketing best practices to facilitate consistent and impactful campaigns that drive qualified leads to our business partners. In this role you will:

• Design, implement, and optimize marketing campaigns across channels to drive acquisition, engagement, and conversion

• Collaborate closely with Revenue and Marketing teams to align campaign strategies with business objectives and sales targets; Build programs to generate and convert the full spectrum of inbound and outbound demand.

• Create strategic account-based marketing (ABM) programs targeting C-level executives with tailored messaging for each audience segment and role.
• Build processes, programs, and feedback loops that enable valuable, scalable, high impact prospect engagement.
• Customize and deploy segment-specific messaging and content strategies based on audience insights, working in close partnership with Product Marketing
• Support field marketing activities, including virtual and in-person events, to generate and nurture leads
• Optimize hand off points between marketing and sales based upon touch point analysis and likelihood to convert and close based upon marketing attribution data.

• Establish clear KPIs and analyze campaign performance to continuously optimize conversion rates; Identify, track and report on progress of key metrics (leads, pipeline contribution, business influenced) and ongoing campaigns/projects

• Work cross-functionally with revenue, product, content, and creative teams to ensure consistent messaging deployment
• Maintain deep understanding of competitor positioning and market trends to inform strategic recommendations
• Collaborate with sales to understand local content needs and work with Content Marketing to solution for gaps quickly and at pace with needs
• Follow centralized process to ensure workflow efficiency and communicate with stakeholders and managers for timely visibility

Qualifications

• 5-7 years of marketing experience in SaaS, B2B technology, or financial services
• Proven track record of developing and executing successful growth marketing strategies
• Experience with marketing automation platforms, CRM systems, and analytics tools
• Strong analytical skills with ability to translate data into actionable insights
• Understanding of financial markets and analytics solutions preferred
• Excellent project management and cross-functional collaboration skills
• Bachelor's degree in Marketing, Business, or related field; MBA a plus

Come as You Are

Nasdaq is an equal opportunity employer. We positively encourage applications from suitably qualified and eligible candidates regardless of age, color, disability, national origin, ancestry, race, religion, gender, sexual orientation, gender identity and/or expression, veteran status, genetic information, or any other status protected by applicable law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request an accommodation.

What We Offer

We're proud to offer a competitive rewards package that is meaningful, recognizes the unique needs of our employees and their families and incentivizes employees for their contribution to Nasdaq's overall success.

The base pay range for this role is $74,800 - $124,600. In addition to base salary, Nasdaq provides a generous annual bonus/commission (short-term incentive), and equity (long-term incentive), comprehensive benefits, and opportunity for growth. Exact compensation may vary based on several job-related factors that are unique to each candidate, including but not limited to: skill set, experience, education/training, business needs and market demands.

Nasdaq's programs and rewards are intended to allow our employees to:

• Secure Wealth: 401(k) program with 6% employer match, Employee Stock Purchase Program with 15% discount, Student loan repayment program up to $10k, Company paid life and disability plans, Generous paid time off
• Prioritize Health: Comprehensive medical, dental and vision coverage, Health spending account with employer contribution, Paid flex days to support mental wellbeing, Gym membership discounts
• Care for Family: Hybrid home/office schedule (for most positions), Paid parental leave, Fertility benefits, Paid bereavement leave
• Connect with Community: Company gift matching program, Employee resource groups, Paid volunteer days
• Grow Career: Education Assistance Program, Robust job skills training and Professional development opportunities

For more information, visit Nasdaq Benefits & Rewards Career page