Senior Manager, Social Media & Local Marketing

The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 16,000 healthcare professionals and team members at more than 1,200 health and wellness offices across 46 states in four distinct categories: dental care, urgent care, medical aesthetics, and animal health. Working in partnership with independent practice owners and clinicians, the team is united by a single purpose: to prove that healthcare can be better and smarter for everyone.

As a reflection of our current needs and planned growth we are very pleased to offer a new opportunity to join our dedicated Lovet team as a Senior Manager, Social Media & Local Marketing. We are a scaling family of animal hospitals with locations in Arizona and IL, with big plans! In 1984, the first practice (Arrow Animal Hospital) opened in the Glendale area. Today, that practice has grown to a family of 24 collaborative hospitals built upon the principle of outstanding patient care and client service.

We are seeking a hands-on, entrepreneurial marketer who is excited about bringing our new brand to life on social channels and within local communities. This is a unique hybrid role combining local marketing with social media management and content creation, which offers an opportunity to build a diverse and impactful skillset and is reflective in our believe that hyper-local marketing is the best way to engage local audiences. This position allows for a unique blend of strategic planning and hands-on execution, bridging the gap between online and offline engagement. By driving local initiatives, you'll see tangible results in your community, while simultaneously crafting compelling content that resonates with a broader digital audience. This dual focus allows you to directly contribute to brand growth through both local connections and innovative social strategies.

Key Responsibilities

Social Media & Content Creation

• Contribute to the development and refinement of social media strategies, leveraging expertise and insights to shape effective campaigns and drive measurable results.
• Lead the implementation and contribute to the development of Lovet's content engine, ensuring a consistent flow of engaging, on-brand content across all social media platforms.
• Craft compelling and on-brand content across various formats (e.g., posts, stories, reels, videos) tailored to engage target audiences on platforms including Instagram, Facebook, and TikTok.
• Partner with external agency to manage a content calendar, ensuring a consistent flow of fresh, relevant, and visually appealing content that aligns with brand objectives and drives audience growth
• Continuously monitor social media platforms for emerging trends, algorithm updates, and competitor activity, providing actionable insights to optimize content and strategy.

Local Marketing

• Create and execute a scalable local marketing playbook, including central and market-level tactics, to enhance brand presence and awareness.
• Identify, establish, and maintain relationships with key local partners (businesses, nonprofits, etc.) to expand community reach and execute co-marketing campaigns.
• Serve as a marketing resource for hospital and operations teams, assisting with new hospital openings, local events, and the execution of brand-level programs.
• Oversee the creation and distribution of local marketing materials and plan/execute local event activations, ensuring brand consistency and effective implementation.

Skills & Qualifications

• 6-8 years of marketing experience, with a strong track record in either social media marketing and content creation, or local marketing and strategic partnerships. Bachelor's degree in related field or equivalent combination of education, training, and expertise.
• Demonstrated expertise in content creation across key platforms, including Instagram, Facebook, and TikTok with the ability to work with creative tools such as CapCut and Canva.
• Strong interpersonal, verbal, and written communication skills with the ability to communicate effectively with all stakeholders (executives, teams, partners).
• Creative problem solver who can incorporate new learnings into existing plans and act decisively and independently.
• Excellent organizational skills, ability to manage multiple workstreams concurrently and perform well in a fast paced and changing environment.
• Demonstrates a strong understanding of on brand creative and messaging.

Work Environment

• Chicago or Phoenix-based candidates are preferred for our hybrid model (4 days in-office); however, exceptional remote candidates will be considered.
• Ability to travel up to 25% (Arizona, Chicago, Michigan)

Salary: 130-150k, plus bonus/incentives

• A generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match