Growth Marketing Manager - USDS
Apply NowCompany: TikTok
Location: San Jose, CA 95123
Description:
Responsibilities
About the team
The User Growth team focuses on driving new user acquisition programs through various performance marketing channels and strategies. The USDS UG team simultaneously focuses on growth strategies within our US market and helps improve global teams.
In order to enhance collaboration and cross-functional partnerships, among other things, at this time, our organization follows a hybrid work schedule that requires employees to work in the office 3 days a week, or as directed by their manager/department. We regularly review our hybrid work model, and the specific requirements may change at any time.
Responsibilities:
- Manage multiple growth channels with a considerable budget and explore different resources to optimize performance.
- Define strategies to support various business goals including but not limited to retargeting, retention optimization, etc.
- Accurate analysis, forecasting, and reporting. Bring insights to the business and form methodologies at a large scope.
- Enthusiastic at tackling complex situations, providing solutions and building strategies from 0 to 1.
- Build strategies with cross-functional colleagues to serve key objectives. Be a reliable source to cross-functional partners for product improvements.
- Develop marketing strategies with a ROI & efficiency conscious mindset.
Qualifications
Minimum Qualifications
- Bachelor's or Master's degree
- 2 or more years of professional experience in a user growth role involving media buying, performance ads strategy, etc
- Proficiency with performance ads on top SRN and network media. In-depth knowledge and understanding of digital platforms.
- Experience with managing large budgets efficiently
- Experience using data to conceptualize and execute paid growth targeting strategies
Preferred Qualifications
- Good at interpretation, quick at reaction and careful with execution
- Good teamwork spirit, strong management ability, clear logic, priority awareness, passion and sense of responsibility
- Excellent communication and presentation skills
- Experience working cross functionally with global teams
- Experience with measuring and mitigating cannibalization
Candidates for this position must be legally authorized to work in the United States. This position is not eligible for visa sponsorship or support.
About the team
The User Growth team focuses on driving new user acquisition programs through various performance marketing channels and strategies. The USDS UG team simultaneously focuses on growth strategies within our US market and helps improve global teams.
In order to enhance collaboration and cross-functional partnerships, among other things, at this time, our organization follows a hybrid work schedule that requires employees to work in the office 3 days a week, or as directed by their manager/department. We regularly review our hybrid work model, and the specific requirements may change at any time.
Responsibilities:
- Manage multiple growth channels with a considerable budget and explore different resources to optimize performance.
- Define strategies to support various business goals including but not limited to retargeting, retention optimization, etc.
- Accurate analysis, forecasting, and reporting. Bring insights to the business and form methodologies at a large scope.
- Enthusiastic at tackling complex situations, providing solutions and building strategies from 0 to 1.
- Build strategies with cross-functional colleagues to serve key objectives. Be a reliable source to cross-functional partners for product improvements.
- Develop marketing strategies with a ROI & efficiency conscious mindset.
Qualifications
Minimum Qualifications
- Bachelor's or Master's degree
- 2 or more years of professional experience in a user growth role involving media buying, performance ads strategy, etc
- Proficiency with performance ads on top SRN and network media. In-depth knowledge and understanding of digital platforms.
- Experience with managing large budgets efficiently
- Experience using data to conceptualize and execute paid growth targeting strategies
Preferred Qualifications
- Good at interpretation, quick at reaction and careful with execution
- Good teamwork spirit, strong management ability, clear logic, priority awareness, passion and sense of responsibility
- Excellent communication and presentation skills
- Experience working cross functionally with global teams
- Experience with measuring and mitigating cannibalization
Candidates for this position must be legally authorized to work in the United States. This position is not eligible for visa sponsorship or support.