Digital Marketing Manager

Already a Kwik Trip Coworker? Follow this link to apply: myapps.kwiktrip.com
Location: Department 677
Shift: Daytime
Experience: 5+ year
Pay Range: $65,231.14 to $97,846.58

Actual pay will be based on various factors, such as a candidate's qualifications, skills, competencies, proficiency for the role, and internal equity. In addition to base pay, Kwik Trip gives 40% of pre-tax profits back to our coworkers with bonuses ranging from 8-12% of each coworker's gross annual wage depending on company profitability and offers a comprehensive benefits package, including health insurance, 401k, paid time off, and more.

MARKETING

Digital Marketing Manager - La Crosse, WI: Due to Kwik Trip's continued growth and success we are adding a Digital Marketing Manager. While best known for our product and service offerings to our 8 million retail guests each week throughout Wisconsin, Minnesota, and Iowa, a lesser-known fact is that beautiful La Crosse, WI is home to our ever expanding 140+ acre support campus. Our La Crosse Campus includes a wide variety of production facilities, distribution center, truck maintenance facility, transportation/logistics, store construction, fuel trading, sales, and pretty much every support department you can imagine a 38,000-coworker strong organization would have.

Job Description :

This coworker will be responsible for overseeing and implementing Kwik Trip Inc.'s Paid Digital Content Strategy to support company goals and drive brand awareness through and established digital identity across all paid digital channels including social media, digital advertising, programmatic, web, and mobile advertising.

Regular tasks include:

• Direct Kwik Trip, Inc.'s brand identity across all digital platforms to ensure all content meets established company standards and is consistent to our corporate brand principles.
• Manage and track a robust budget across multiple advertising platforms in support of a variety of marketing campaigns and initiatives
• Direct Kwik Trip, Inc.'s Paid Digital Strategy to align with company objectives.
  • Includes negotiations, authorizing contracts and approving budgets
• Oversee, train and coach Kwik Trip, Inc.'s Paid Digital team.
• Conduct periodic audits to ensure paid strategy meets business objectives
• Drive overall paid strategy for Kwik Trip, Inc.'s online merchandise and e-commerce projects
• Negotiate terms of agreements to achieve the best deal for Kwik Trip, Inc.
• Regularly analyze ad performance making optimizations as needed based on new and established benchmarks
• Create reports on sales, budgets, and customer satisfaction

The Manager will also be responsible for developing and sustaining strong working relationships with vendors, retail, and other Support Center departments.

Minimum Qualifications:

• 4-year degree in Marketing, Communications, or Business
• 5-10 years of related Marketing experience is preferred
• Performs work under minimal supervision
• Lead, teach, and coach others through cooperation and teamwork
• Handles complex issues and challenges, and refers only the most complex issues to higher-level staff
• Prioritize, delegate, and manage multiple tasks
• Strong interpersonal, written, and oral communication skills
• Ability to build collaborative relationships
• Strong analytical and problem-solving skills focused on attention to detail
• Organizational skills with the ability to plan and prioritize work efficiently
• Ability to provide co-workers with timely and professional job performance feedback

• Exercise sound judgment within company guidelines
• Prepare, process, and analyze budgets/paperwork
• Possess a valid driver's license with an excellent driving record

Possess traits of Kwik Trip, Inc.'s Core Values: high level of Honesty & Integrity, show Respect, strive for Excellence, Humility, encourage Innovation, and espouse a "roll up your sleeves" Work Ethic . Willingness to live within proximity to La Crosse, WI is necessary.

Work Schedule: 45 hours or more per week, Monday through Friday, typically daytime hours. It may be necessary for this co-worker to work alternate work schedules and additional hours.

Kwik Trip, Inc. is a family-owned, Midwest company, in operation since 1965. We are dedicated to serving our guests and coworkers while treating everyone like family. Along with our award-winning culture, we are proud to be an Equal Opportunity Employer. Learn more about Kwik Trip and our culture.
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