Senior Specialist, Customer Education & Events
Apply NowCompany: Brother USA
Location: Bridgewater, NJ 08807
Description:
The Company at a Glance
Brother is a leading provider of home and office equipment, sewing and crafting products, and industrial solutions. With a legacy spanning over 115 years, our brand is renowned for producing award-winning printers, sewing machines, P-touch labelers, and more.
Brother International Corporation (BIC) was established in 1954, marking over 70 years of operations in the United States. Our Americas headquarters is located in Bridgewater, New Jersey. BIC is a wholly owned subsidiary of Brother Industries Limited (BIL), which was founded in 1908 in Nagoya, Japan, and operates in more than 30 countries worldwide. Brother's Americas presence includes subsidiaries in Canada, Mexico, Brazil, Argentina, Chile, and Peru.
Why Work at Brother?
Brother has consistently been recognized as a best place to work, reflecting our commitment to fostering a workplace culture aligned with our core values of being inclusive, collaborative, customer centric, and socially responsible. We value work-life balance and flexibility, and as a result have introduced policies such as our hybrid office schedule, casual dress code, and flexible Fridays, which allow us to wrap up meetings for dedicated focus time or to start our weekends sooner, year-round. Our commitment to employee growth and development is demonstrated through our offering of facilitated courses and certificate programs and our investment in resources that enable self-paced learning.
The Senior Specialist, Customer Education supports the strategic development of the Home Appliance Division (HAD) Product and Education initiatives, covering various products (hardware, accessories, and software). This role works closely with our Product Marketing and Education teams to elevate Brother's education programs, both with our sewing centers and consumers. This role is responsible for developing into and acting as a subject-matter expert for product, respective product training, and content creation expertise. In conjunction with the Product & Marketing team, this role aligns Marketing activities with divisional objectives and takes a role in the execution of these plans. Lastly, the Senior Specialist enjoys traveling.
***
WHAT YOU'LL DO
***
Course Content Development
Training & Educational Programming
Educator Support
Perform education activities related to the Brother Experience (BEX) conference annual product launch
Identify areas of opportunity within the education market
Assist and coach others on video, presentation, and educational content production best practices
Utilize all available market research data to help formulate new goto-market education concepts and ideas to combat competitive threats
Recognize opportunities for efficiency improvement and implement innovative approaches
***
ABOUT OUR IDEAL CANDIDATE
***
Education
Experience
Minimum 5 years:
Licenses and Certifications
Software/Technical Skills
Other Skills, Knowledge, & Abilities
***
ADDITIONAL DETAILS FOR THIS ROLE
***
Must be willing to travel Bartlett, TN or events up to x2 a month as needed
#LI-Remote
Benefits include, but are not limited to, healthcare and wellness coverage, life and disability insurance, 401K, tuition reimbursement, and Paid Time Off. Details are available at https://mybenefits.nfp.com/Brother/2025/guidebook/
***
WHAT WE OFFER OUR EMPLOYEES
***
At Brother USA, we believe in investing in our employees and providing them with an environment that fosters growth, creativity, and a healthy work-life balance. Here are some of the benefits of working with us:
Learn more about our benefits: https://careers.brother-usa.com/benefits
Learn more about life at Brother: https://careers.brother-usa.com/lifeatbrother
Benefits
We offer a comprehensive benefits package with diverse plan options to meet your family's needs, including health, vision, and dental insurance-all effective from day one of employment. Under our 401(k) retirement savings plan, we match up to 100% of the first 4% of employee contributions, with employer matches vesting immediately. Additionally, we offer an educational assistance program that reimburses up to 100% of tuition, lab fees, textbooks, and other related expenses for qualifying programs. To learn more, visit our benefits page: https://careers.brother-usa.com/benefits
Our Mission, Vision, & Culture
Our mission is to live our "at your side" promise to simplify and enrich the lives of our customers, employees, and communities. We aim to be where people and technology meet, providing products and solutions that enhance how people live, work, and create. We look to our strategic culture drivers - accountability, authenticity, boldness, and excellence - to enable us to consistently deliver on our vision, mission, and shared values. These drivers help us shape a culture that empowers the business to succeed. To learn more about our culture drivers and company culture, visit: https://careers.brother-usa.com/ourculture
About Where We Work
Brother's corporate headquarters for the Americas is in Bridgewater, NJ, across from the Bridgewater Commons Mall. This location houses key corporate functions, including HR, legal, finance, IT, and supply chain, and a significant presence of our business unit leadership and marketing teams. Our manufacturing and distribution facility in Bartlett, TN spans an impressive 1.5 million square feet - equivalent to 26 football fields - and is located on Brother Boulevard. In addition to the distribution center operations team, this facility hosts several other departments, including our customer service group. Brother also has employees based in other locations, such as Westminster, CO, where many of our marketing and product engineering team members from the mobile solutions division operate, as well as our distribution centers in Richmond, VA and Perris, CA. Additionally, our outside sales teams work remotely within their territories, staying geographically close to the accounts they support to ensure they are always "at your side" for our customers.
Links to Learn More
To hear more about our business and culture, visit these helpful links:
Brother International Corporation ("Brother") is an equal opportunity employer and does not discriminate or make employment decisions on the basis of race, color, religion, sex, disability, or any other characteristic protected by applicable state or federal laws. If you require any physical or other assistance in completing this application or any other aspect of the application or interview process, a reasonable accommodation will be made upon request.
Brother is a leading provider of home and office equipment, sewing and crafting products, and industrial solutions. With a legacy spanning over 115 years, our brand is renowned for producing award-winning printers, sewing machines, P-touch labelers, and more.
Brother International Corporation (BIC) was established in 1954, marking over 70 years of operations in the United States. Our Americas headquarters is located in Bridgewater, New Jersey. BIC is a wholly owned subsidiary of Brother Industries Limited (BIL), which was founded in 1908 in Nagoya, Japan, and operates in more than 30 countries worldwide. Brother's Americas presence includes subsidiaries in Canada, Mexico, Brazil, Argentina, Chile, and Peru.
Why Work at Brother?
Brother has consistently been recognized as a best place to work, reflecting our commitment to fostering a workplace culture aligned with our core values of being inclusive, collaborative, customer centric, and socially responsible. We value work-life balance and flexibility, and as a result have introduced policies such as our hybrid office schedule, casual dress code, and flexible Fridays, which allow us to wrap up meetings for dedicated focus time or to start our weekends sooner, year-round. Our commitment to employee growth and development is demonstrated through our offering of facilitated courses and certificate programs and our investment in resources that enable self-paced learning.
The Senior Specialist, Customer Education supports the strategic development of the Home Appliance Division (HAD) Product and Education initiatives, covering various products (hardware, accessories, and software). This role works closely with our Product Marketing and Education teams to elevate Brother's education programs, both with our sewing centers and consumers. This role is responsible for developing into and acting as a subject-matter expert for product, respective product training, and content creation expertise. In conjunction with the Product & Marketing team, this role aligns Marketing activities with divisional objectives and takes a role in the execution of these plans. Lastly, the Senior Specialist enjoys traveling.
***
WHAT YOU'LL DO
***
Course Content Development
- Assist with developing course content and procedures, including new SOWs & SOPs
- Coordinate, manage, and maintain training plans in Learning Management System (LMS) and/or relevant dealer channel, end-user content
- Routinely conduct needs assessments to identify education and social needs
- Work cross-functionally to ensure business vision and strategy are executed
- Coordinate, plan, and present at consumer trade shows (AQS, OSQE, Rusty Barns) and industry events to support sales and marketing initiatives
- Manage dealer feedback, weekly reporting, key learnings, reporting to manager and leadership team
- Present and participate in consumer trade shows and industry events to support sales and marketing initiatives
- Support Product and Artspira Management teams by participating in the BDM cycle with BIL Japan - virtual calls and meetings, certain face-to-face meetings in the US
Training & Educational Programming
- Support the development of educational programs for sewing centers, consumers, and employees
- Plan and manage the creation of scripts for educational videos
- Manage the copywriting, editing, sign-off, and execution of materials
- Obtain appropriate approvals before the execution of projects
- Seek new training opportunities that support new and existing sewing centers
- Work Cross-functionally (shared services & BU) to assist with Artspira educational and project support
- Manage event scheduling and reporting
- Support social media team as needed
- Plan and manage supplies needed for training, events, and production
Educator Support
Perform education activities related to the Brother Experience (BEX) conference annual product launch
Identify areas of opportunity within the education market
Assist and coach others on video, presentation, and educational content production best practices
Utilize all available market research data to help formulate new goto-market education concepts and ideas to combat competitive threats
Recognize opportunities for efficiency improvement and implement innovative approaches
***
ABOUT OUR IDEAL CANDIDATE
***
Education
- Bachelor's Degree (or equivalent experience) Marketing or related degree - Preferred
Experience
Minimum 5 years:
- A combination of relevant experience spanning the following areas:
- Hands-on experience utilizing sewing machines & crafting machines for personal and/or professional use -Required
- Experience with developing training material & content creation - Required
- Experience facilitating trainings and/or educational seminars - Required
Licenses and Certifications
- PMP - Project Management Professional - Preferred
Software/Technical Skills
- Crafting app expreience -Required
- Project management software (Basic) -Preferred
- Tableau (Basic) -Preferred
- Canva (Basic) -Preferred
- SCORM software (Basic) -Preferred
Other Skills, Knowledge, & Abilities
- Ability to work/thrive in a fast-paced environment, work under pressure and meet deadlines -Required
- Ability to manage projects through implementation -Required
- Ability to re-prioritize as business needs change-Required
- Strong business acumen with an analytical, data-driven approach; ability to identify and seek needed information (excellent training and research skills) - Required
- Ability to work independently as well as part of a team; team player with ability to work with cross-functional teams and foster collaborative relationships -Required
- A high level of organizational and time management skills -Required
- Excellent verbal and written communication skills with strong presentation skills -Required
- Ability to think creatively and innovate -Required
- Public speaking skills- Preferred
***
ADDITIONAL DETAILS FOR THIS ROLE
***
Must be willing to travel Bartlett, TN or events up to x2 a month as needed
#LI-Remote
- The salary (or hiring) range for this position is $ 85,000.00 - $ 100,000.00 per year
- Starting salary to be determined by the education, experience, knowledge, skills and abilities of the applicant, internal equity, location, and alignment with market data
- This position is eligible to participate in the relevant Brother variable pay incentive plan(s). Applicable bonus awards are discretionary and contingent upon 1) achievement of your individual objectives and 2) Brother achieving its corporate and business-level objectives
Benefits include, but are not limited to, healthcare and wellness coverage, life and disability insurance, 401K, tuition reimbursement, and Paid Time Off. Details are available at https://mybenefits.nfp.com/Brother/2025/guidebook/
***
WHAT WE OFFER OUR EMPLOYEES
***
At Brother USA, we believe in investing in our employees and providing them with an environment that fosters growth, creativity, and a healthy work-life balance. Here are some of the benefits of working with us:
- Competitive Compensation: We offer a competitive salary and bonus program to reward your hard work and dedication
- Comprehensive Benefits: Our benefits package includes health, dental, and vision insurance, as well as a 401(k) plan with company match
- Professional Development: We're committed to helping you grow in your career with opportunities for training and development
- Work-Life Balance: We support your well-being with flexible work arrangements and a focus on work-life balance
- Employee Engagement: Join a team that values your contributions and celebrates success together
Learn more about our benefits: https://careers.brother-usa.com/benefits
Learn more about life at Brother: https://careers.brother-usa.com/lifeatbrother
Benefits
We offer a comprehensive benefits package with diverse plan options to meet your family's needs, including health, vision, and dental insurance-all effective from day one of employment. Under our 401(k) retirement savings plan, we match up to 100% of the first 4% of employee contributions, with employer matches vesting immediately. Additionally, we offer an educational assistance program that reimburses up to 100% of tuition, lab fees, textbooks, and other related expenses for qualifying programs. To learn more, visit our benefits page: https://careers.brother-usa.com/benefits
Our Mission, Vision, & Culture
Our mission is to live our "at your side" promise to simplify and enrich the lives of our customers, employees, and communities. We aim to be where people and technology meet, providing products and solutions that enhance how people live, work, and create. We look to our strategic culture drivers - accountability, authenticity, boldness, and excellence - to enable us to consistently deliver on our vision, mission, and shared values. These drivers help us shape a culture that empowers the business to succeed. To learn more about our culture drivers and company culture, visit: https://careers.brother-usa.com/ourculture
About Where We Work
Brother's corporate headquarters for the Americas is in Bridgewater, NJ, across from the Bridgewater Commons Mall. This location houses key corporate functions, including HR, legal, finance, IT, and supply chain, and a significant presence of our business unit leadership and marketing teams. Our manufacturing and distribution facility in Bartlett, TN spans an impressive 1.5 million square feet - equivalent to 26 football fields - and is located on Brother Boulevard. In addition to the distribution center operations team, this facility hosts several other departments, including our customer service group. Brother also has employees based in other locations, such as Westminster, CO, where many of our marketing and product engineering team members from the mobile solutions division operate, as well as our distribution centers in Richmond, VA and Perris, CA. Additionally, our outside sales teams work remotely within their territories, staying geographically close to the accounts they support to ensure they are always "at your side" for our customers.
Links to Learn More
To hear more about our business and culture, visit these helpful links:
- Brother's Product Categories:
https://careers.brother-usa.com/our-products
- Diversity, Equity, and Inclusion (DEI) and Employee Resource Groups (ERGs):
https://careers.brother-usa.com/employee-resource-groups-diversity
- Corporate Social Responsibility:
https://careers.brother-usa.com/our-corporate-social-responsibility-sustainability
- Work-Life and Flexibility:
https://careers.brother-usa.com/lifeatbrother
- Growth and Development:
https://careers.brother-usa.com/career-development
- Follow us on LinkedIn:
https://www.linkedin.com/company/brother-usa/
Brother International Corporation ("Brother") is an equal opportunity employer and does not discriminate or make employment decisions on the basis of race, color, religion, sex, disability, or any other characteristic protected by applicable state or federal laws. If you require any physical or other assistance in completing this application or any other aspect of the application or interview process, a reasonable accommodation will be made upon request.