Director, CRM

Noom is a leading global digital health company focused on helping people live better longer. We're a mission-driven organization that's powered by science, technology, and world-class talent.

We are seeking a data-driven and results-oriented Director of CRM to build and oversee our lead generation, nurturing, and conversion marketing efforts. You will lead the planning, execution, and optimization of email and SMS campaigns designed to convert leads into paying Noom users, nurture freemium users into subscribers, and re-engage lapsed customers. You'll work closely with cross-functional partners to ensure data and insights are at the core of every decision. This is a strategic marketing leadership role that requires a deep understanding of campaign performance, testing, and process optimization to drive measurable business outcomes.

This is an incredible opportunity to grow the Noom CRM team from the ground-up, build relevant, personalized campaigns, and nurture our relationship with Noom users. If you are a confident, analytical, proven leader who thrives on developing high-impact direct communication channels as part of an integrated, cross-channel marketing effort, this role is for you.

What You'll Be Doing:

• Lead Generation & Nurturing: Create and optimize email/SMS funnels to convert leads into paying Noom users.
• Personalized Drip Campaigns: Segment and tailor messaging based on user behavior, demographic data, and health interests to drive engagement and conversions.
• Promotional Offers & A/B Testing: Test various messaging, incentives, and calls to action to determine the most effective strategies.
• Freemium Conversion: Nurture freemium users into paid subscribers through strategic CRM initiatives.
• Integration with Performance Marketing: Coordinate with paid media to capture and re-engage leads, ensuring seamless alignment between paid and owned channels.
• Lifecycle Retargeting: Use CRM data to retarget users who drop off before purchasing, employing automated and personalized messaging.
• Winback & Email Blasts: Develop win-back strategies to re-engage lapsed customers and execute targeted email blasts that drive engagement and retention.
• Analyze Performance: Continuously monitor and evaluate key metrics to understand campaign performance, uncover trends, and refine strategies.
• Design and Execute Testing Cadence: Establish A/B and multivariate testing to optimize messaging, creative, and conversion tactics.
• Improve Operations: Identify opportunities to improve workflows, automation, and efficiency initiatives.
• Communicate Insights to Senior Management: Regularly present data-driven insights, test results, and campaign performance to senior leadership.

What We Are Looking For:

• 10+ years of strategic and hands-on experience developing marketing campaigns; confident with segmentation, automation strategy, messaging, conversion optimization, and other facets of CRM marketing
• Bachelor's degree; preferably in business, marketing, technical, or quantitative field
• Strong analytical skills, with experience interpreting complex data sets, uncovering actionable insights, and presenting findings clearly to stakeholders
• Strong leadership skills, with experience managing direct reports and developing a high-performing marketing team
• Solid experience with an enterprise-grade ESP (Iterable, Braze, Salesforce, Responsys, etc)
• Deep expertise and hands-on capabilities in developing and executing A/B tests for email, push, and SMS initiatives
• Demonstrated ability to work cross-functionally to execute a vision through consensus building and data-driven persuasion
• Excellent verbal and written communication skills; relentlessly detail-oriented

Bonus Points:

• Background in digital health, eCommerce, DTC, or subscription-based businesses is preferable

What Makes This Job Amazing

• You'll be helping millions of people lead healthier lives every day
• You'll experience huge learning & professional growth opportunities. Noom believes in supporting you; we'll cover the cost of books, courses, conferences... you name it!
• You'll become part of our transparent, high-performing, and close-knit team
• We guarantee you will learn a tremendous amount in a short time. For those who value and excel in transparent, high-intensity, and high-impact environments, there is significant opportunity for advancement.

Base Salary

• The US base salary range for this full-time position is $153,000 - $207,000.
• Our salary ranges are determined by role and level. The range displayed on each job posting is based on Noom's estimate as of the date of publication and reflects the minimum and maximum target for the position across all US locations. The actual placement of the candidate within the range is based on factors including but not limited to relevant experience, assessment of functional skills and behavioral competencies, and scope. This range is not inclusive of any discretionary bonus or equity package.

Other Elements of the Rewards Package

• Noom currently offers a comprehensive and generous total rewards package. This package generally includes discretionary performance-based bonus, stock awards, healthcare & retirement benefits, paid holidays, paid time off, disability benefits and various wellness programs, etc.

Location

• By applying to this position you will have an opportunity to share your preferred working location from the following:
• Remote (United States)
• New York, NY or Princeton, NJ (USA): preferred 2 days per week in office

More About Noom

At Noom, we believe that the individual is the greatest force for good, not just in their health but in unlocking their fullest potential. We apply the same principles inside Noom. Across our dynamic organization, we empower our teams to execute on big ideas and we start and end each day with responsibility to make the world a healthier place. Fortune, Inc., Glassdoor, and Crain's have all named Noom a Best Place to Work including being named on Fortune's lists for Best Workplaces in New York, Best Workplaces in Technology, Best Workplaces for Women, and Best Workplaces for Millennials.

Noom is proud to be an Equal Opportunity Employer, and all applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, caste, national origin, physical or mental disability, protected veteran status, age, or any other characteristic protected by applicable law. Noom is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities. To request reasonable accommodation, please email accommodations-help@noom.com.

To help protect against potential hiring scams, please be aware that all email communications from the Noom Talent team and/or hiring managers will come only from an @noom.com email address. Our assessment process includes multiple phone and/or video interview rounds, and we will never ask you for personal payment, require you to purchase equipment, or extend a job offer without the completion of this interview process. If you are unsure about the validity of a Noom job posting on another website, we strongly encourage you to instead apply directly through our website.