Associate Director, Integrated Media Planning
Apply NowCompany: Omnicom Media Group US OMD
Location: New York, NY 10025
Description:
We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence's #1 Global Agency Network. As the world's largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities
We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections.
The Associate Director, Integrated Media Planning (AD) acts as a marketing partner with our client and a key leader to the strategic direction of their brands. In succession to the Director, they strive to be the 'expert' on their clients' business, a leader within the planning community and liaison between senior management and junior team members. The AD contributes to driving an audience first, planning and activation agenda for communicating with the Integrated Investment, Communications Planning and Marketing Science disciplines to develop a holistic campaign strategy across all media channels. The AD is a leader and a manager, setting the working style for the group and fostering a positive, productive, entrepreneurial team culture. They demonstrate a strong working knowledge of media across all channels and are data driven in their approach. The AD should use strong analytic and technical knowledge as a sharp edge and can easily identify the most effective strategies to address client needs.
Qualifications
- 7+ years Agency experience in managing new brands in the Better For You (BFY) category or experience managing emerging brands is a plus - The ability to develop insights and use data to support strategic thinking - Blurs the line between planning and digital investment to ensure strategy is cohesive to digital execution - Experience challenging a team to solve client's challenges in unique ways; inspires others to try new approaches and serves as a role model to the team - Experience leveraging data for reporting and used to define strategies, to defend strategies, and to uncover new opportunities - Deep experience working in and leading integrated team - Experience with innovative or custom program development - Ability to make operational and investment recommendations and decisions - Must love close relationships with clients and be able to identify and run towards the future and not simply deliver "the ask" - High level of competency in Account Management and client service - Cross Channel Media Planning experience with strong understanding of video, audio and sponsorship planning. - A thorough understanding of marketing communication channels (including video, audio, digital and social) - Manage workflow, deadlines, and interactions with strategy team, creative partners, clients, and other external teams - Own consumer insights and inspire tactical representations of strong, clear media strategies
This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
Compensation Range
$100,000-$120,000 USD
This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
OMD is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.
Review Our Recruitment Privacy Notice
We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections.
The Associate Director, Integrated Media Planning (AD) acts as a marketing partner with our client and a key leader to the strategic direction of their brands. In succession to the Director, they strive to be the 'expert' on their clients' business, a leader within the planning community and liaison between senior management and junior team members. The AD contributes to driving an audience first, planning and activation agenda for communicating with the Integrated Investment, Communications Planning and Marketing Science disciplines to develop a holistic campaign strategy across all media channels. The AD is a leader and a manager, setting the working style for the group and fostering a positive, productive, entrepreneurial team culture. They demonstrate a strong working knowledge of media across all channels and are data driven in their approach. The AD should use strong analytic and technical knowledge as a sharp edge and can easily identify the most effective strategies to address client needs.
Qualifications
- 7+ years Agency experience in managing new brands in the Better For You (BFY) category or experience managing emerging brands is a plus - The ability to develop insights and use data to support strategic thinking - Blurs the line between planning and digital investment to ensure strategy is cohesive to digital execution - Experience challenging a team to solve client's challenges in unique ways; inspires others to try new approaches and serves as a role model to the team - Experience leveraging data for reporting and used to define strategies, to defend strategies, and to uncover new opportunities - Deep experience working in and leading integrated team - Experience with innovative or custom program development - Ability to make operational and investment recommendations and decisions - Must love close relationships with clients and be able to identify and run towards the future and not simply deliver "the ask" - High level of competency in Account Management and client service - Cross Channel Media Planning experience with strong understanding of video, audio and sponsorship planning. - A thorough understanding of marketing communication channels (including video, audio, digital and social) - Manage workflow, deadlines, and interactions with strategy team, creative partners, clients, and other external teams - Own consumer insights and inspire tactical representations of strong, clear media strategies
This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
Compensation Range
$100,000-$120,000 USD
This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
OMD is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.
Review Our Recruitment Privacy Notice