In-App Marketing Manager, Creators

We're looking for an experienced In-App Marketing Manager to join our growing creator marketing team, and support our global creators. As an In-App Marketing Manager for Creators, you will play a key role in amplifying our vision to global creators - and collaborate with a passionate, creator-centric team dedicated to breaking traditional marketing molds. Together you'll build and execute digital marketing campaigns to reach creators on Instagram, Facebook and Threads with tailored guidance and best practices that inspire creator action and growth. This individual will leverage internal (i.e. on-platform notifications and Newsfeed ads) and external tools (Salesforce Marketing Cloud) to manage global campaigns that help thousands of partners meet their desired outcomes on Meta. Ideal candidates love breaking down problems, building solutions, delivering actionable and data-driven insights, and working in a fast-paced environment.

In-App Marketing Manager, Creators Responsibilities

• Define and lead end-to-end development of in-app marketing strategy for creator programs - that meet our short and long-term business goals.
• Build, manage, and optimize multiple online channels (email, on-platform notifications, etc.).
• Develop and share digital marketing best practices, plus bring continuous innovation to build effective campaigns.
• Design and implement test plans (eg. A/B and multivariate) to measure the effectiveness of marketing campaigns, providing data-driven insights to inform future campaign optimization.
• Develop measurable KPIs and track performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areas.
• Collaborate with cross-functional teams to define requirements, scope, deliverables, and goals, ensuring alignment and effective project execution.

Minimum Qualifications

• 7+ years of experience in growth marketing, digital marketing, email marketing, influencer marketing, or equivalent
• Experience in building digital marketing campaigns (using Email, Facebook Ads, In-product nudges, etc.)
• Experience with A/B testing, measurement and channel optimization
• Experience working directly with Data Science and evaluating campaign performance
• Experience in leading and working in matrixed teams and organizations
• Analytical and performance-driven marketing experience

Preferred Qualifications

• Working in a fast-paced and ambiguous environment
• Experience in Salesforce Data Cloud and Marketing Cloud

For those who live in or expect to work from California if hired for this position, please click here for additional information.

About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.

$122,000/year to $176,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.

Equal Employment Opportunity

Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here .

Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form .