Senior Analyst, Creative Analytics
Apply NowCompany: Publicis Groupe Holdings B.V
Location: New York, NY 10025
Description:
Company description
CoLab is a fully integrated, cross-discipline team that provides best-in-class services in a fluid and modular way. With our clients at the center, we create brand movement at the speed of people's lives by connecting real-time data with world-class creative, content, and media in service of growth and Return on investment.
CoLab is a "power of one" solution, encompassing data, media, and production. By drawing from across the vast Publicis Groupe network, we are uniquely positioned to deliver innovation and specialized skills to our clients, as well as enriching opportunities and inclusive benefits to our employees. We pride ourselves on combining the atmosphere of a startup company with the stability and experience of a global leader.
Overview
We're searching for a Senior Analyst, Creative Analytics who will be a key contributor within the core Data and Analytics (DNA) team. Data and Analytics is structured into three specialties: Data Intelligence, Data Strategy and Data Technology.
Data Intelligence leaders are responsible for developing and translating the data story in meaningful ways and applying analytical insights to business challenges. This requires being a jack-of-all-trades when it comes to business and marketing performance analytics. Data Intelligence leads are responsible for the foundational elements that make our clients better able to plan, optimize, measure, and share the performance of their marketing efforts.
Responsibilities
Tasks and responsibilities include:
Qualifications
To qualify, you'll need:
Additional information
Our Publicis Groupe motto "Viva La Diffrence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
CoLab is a fully integrated, cross-discipline team that provides best-in-class services in a fluid and modular way. With our clients at the center, we create brand movement at the speed of people's lives by connecting real-time data with world-class creative, content, and media in service of growth and Return on investment.
CoLab is a "power of one" solution, encompassing data, media, and production. By drawing from across the vast Publicis Groupe network, we are uniquely positioned to deliver innovation and specialized skills to our clients, as well as enriching opportunities and inclusive benefits to our employees. We pride ourselves on combining the atmosphere of a startup company with the stability and experience of a global leader.
Overview
We're searching for a Senior Analyst, Creative Analytics who will be a key contributor within the core Data and Analytics (DNA) team. Data and Analytics is structured into three specialties: Data Intelligence, Data Strategy and Data Technology.
Data Intelligence leaders are responsible for developing and translating the data story in meaningful ways and applying analytical insights to business challenges. This requires being a jack-of-all-trades when it comes to business and marketing performance analytics. Data Intelligence leads are responsible for the foundational elements that make our clients better able to plan, optimize, measure, and share the performance of their marketing efforts.
Responsibilities
Tasks and responsibilities include:
- Support the development of the overall measurement strategy for clients through discovery and development of measurement plans, learning agendas, and test plans
- Support and execute the measurement plan
- Day-to-day collaboration with internal teams
- Contribute to client communications and deliverables, helping to define the story in a simple and concise way and communicating success of client's marketing efforts
- Contribute to day-to-day client deliverables
- Conduct hands-on analysis, crafting insights that help improve performance
- Through compelling data visualizations, develop, maintain and communicate insights, key metrics and reports, highlighting opportunities for improvement
- Keep internal stakeholders informed about new opportunities, issues and performance succeses.
- Foster and contribute to a team environment
Qualifications
To qualify, you'll need:
- Four year degree (with a business focus such as Statistics, Economics, Finance or Marketing)
- Master's degree (preferred)
- 1-2 years of business experience in marketing consulting, advertising or interactive
- Knowledge of the digital environment and in aligning marketing strategies with business needs
- Knowledge of integrated marketing and CRM disciplines (including primary research, segmentation, targeting, direct marketing and customer care)
- Ability to independently diagnose and troubleshoot
- Ability to work across multiple disciplines and teams
- Excellent written, oral communication and presentation skills
- Hands on experience manipulating data and developing visually compelling reports
- Proven record with strong client relationship skills
- Strong familiarity with the digital environment and tools (Google Analytics, Adobe Analytics, DCM, etc.)
- Proficiency in Microsoft Office
Additional information
Our Publicis Groupe motto "Viva La Diffrence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.