Marketing Strategist, Principal - Acquisition & Retention

Job Description

Your Role

The Consumer Growth Marketing team is accountable for developing acquisition and retention marketing strategies in support of our business partner's growth goals. As a data-driven marketer, the Marketing Strategist, Principal will report to the Senior Director, Consumer Growth Marketing, with a dotted line to the Senior Manager, Acquisition and Retention Marketing. In this role you will be accountable for building and optimizing our marketing program for Dual Eligible (Medi-Cal and Medicare) consumers, and the Medicare retention strategy across all Medicare products. This includes collaborating with team members, Brand and Marketing peers, Medicare Sales, Marketing Research, Product and Compliance partners, and external Agency vendors. This role requires someone who can quickly shift from building high-level strategy, to managing execution, monitoring results, and optimizing campaigns as needed to achieve business goals.

Responsibilities

Your Work

In this role, you will:

• Distill complex problems to solve, connect strategic insights, and craft resolutions that align with strategic growth targets
• Create Acquisition and Retention Campaigns to drive profitable growth for our Medicare Markets partners, while also developing the strategy for cohesive sales collateral to support their efforts in the field
• Co-lead an effort with our digital partners to ensure the web experience is optimized to capture leads and retain current members
• Work closely with the Senior Director of Consumer Growth Marketing, the Senior Manager, Medicare Acquisition and Retention Marketing and other Principals on the team to lead and collaborate on large scale, complex projects
• Influence Sales Leadership and Marketing Leadership to challenge thinking and drive the direction of the strategy based on data and insights
• Present to Directors and Vice Presidents when appropriate and attend meetings on behalf of the Senior Director, Consumer Marketing
• Build the strategy for and project manage the Duals product marketing and Medicare Retention programs
• Write strategic and creative briefs directing the agency and/or creative team as appropriate to deliver business results
• Develop statistically significant controls and test strategies to drive continuous improvement in year-over-year results
• Work with analytics team members to effectively optimize and report on campaign performance
• Lead culturally sensitive marketing approaches to support Acquisition and Retention Marketing, while helping to pull that culturally sensitive marketing approach through all touch points related to the target audience
• Direct the work of other individual contributors and/or act as a cross-functional team lead on a variety of initiatives, as needed
• Be accountable for delivery of in-budget, on-time Marketing campaigns that are accurate, legal and regulatory compliant, and effective at meeting or exceeding goals

Qualifications

Your Knowledge and Experience

• Requires a bachelor's degree or equivalent experience
• Requires at least 10 years of prior relevant experience in marketing
• Requires at least 3 years of experience working for a healthcare company, preferably health plan
• Requires experience building and executing on successful data-driven Acquisition and Retention Marketing Campaigns
• Must be an effective storyteller and know how to create impactful presentations for executive and sales leadership
• Must have strong influence and communication skills and be able to work across the organization including Brand and Marketing to capture plan details, goals and results
• Must be highly detail oriented, highly analytical, very organized and a strong self-starter

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About the Team

Blue Shield of California's mission is to ensure all Californians have access to high-quality health care at a sustainably affordable price. We are transforming health care in a way that genuinely serves our nonprofit mission by lowering costs, improving quality, and enhancing the member and physician experience.

To fulfill our mission, we must ensure a diverse, equitable, and inclusive environment where all employees can be their authentic selves and fully contribute to meet the needs of the multifaceted communities we serve. Our continued commitment to diversity, equity, and inclusion upholds our values and advances our goal of creating a healthcare system that is worthy of our family and friends while addressing health disparities, promoting social justice, and integrating health equity through our products, business practices, and presence as a corporate citizen.

Blue Shield has received awards and recognition for being a certified Fortune 100 Best Companies to Work, Military Friendly Employer, People Companies that Care, a Leading Disability Employer, and one of California's top companies in volunteering and giving. Here at Blue Shield, we strive to make a positive change across our industry and communities - join us!

Our Values:

• Honest. We hold ourselves to the highest ethical and integrity standards. We build trust by doing what we say we're going to do and by acknowledging and correcting where we fall short.
• Human. We strive to be our authentic selves, listening and communicating effectively, and showing empathy towards others by walking in their shoes.
• Courageous. We stand up for what we believe in and are committed to the hard work necessary to achieve our ambitious goals.

Our Workplace Model:

At Blue Shield of California, we believe in fostering a workplace environment that balances purposeful in-person collaboration with flexibility. As we continue to evolve our workplace model, our focus remains on creating spaces where our people can connect with purpose - whether working in the office or through a hybrid approach - by providing clear expectations while respecting the diverse needs of our workforce.

Two Ways of Working:

• Hybrid (Default): Work from a business unit-approved office at least two (2) times per month (for roles below Director-level) or once per week (for Director-level roles and above).Exceptions:
  
  • Member-facing and approved out-of-state roles remain remote.
  • Employees living more than 50 miles from their assigned offices are expected to work with their managers on a plan for periodic office visits.
  • For employees with medical conditions that may impact their ability to work in-office, we are committed to engaging in an interactive process and providing reasonable accommodations to ensure their work environment is conducive to their success and well-being.
• On-Site: Work from a business unit-approved office an average of four (4) or more days a week.

Physical Requirements:

Office Environment - roles involving part to full time schedule in Office Environment. Based in our physical offices and work from home office/deskwork - Activity level: Sedentary, frequency most of work day.

Please click here for further physical requirement detail.

Equal Employment Opportunity:

External hires must pass a background check/drug screen. Qualified applicants with arrest records and/or conviction records will be considered for employment in a manner consistent with Federal, State and local laws, including but not limited to the San Francisco Fair Chance Ordinance. All qualified applicants will receive consideration for employment without regards to race, color, religion, sex, national origin, sexual orientation, gender identity, protected veteran status or disability status and any other classification protected by Federal, State and local laws.