Marketing Manager - Canada

Job Description
The Marketing Manager is responsible for promoting the Worx and Kress brands and/or products in the Canadian market, ensuring alignment with the global brand positioning while developing messaging that is relevant to Canadian consumers, both new and existing. He/she will create and foster lasting relationships with Positec's target consumers to boost revenues. He/she will be accountable for developing tactics and strategies that support our sales initiatives, including developing advertising campaigns, maximizing profits, and maintaining strong public relations and brand image.

Key Responsibilities:

• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our customers doors as well as our own D2C sites.
• Deploy successful marketing campaigns and own their implementation from ideation to execution.
• Oversee creative, digital, analytical, and financial aspects of marketing projects.
• Develop effective advertising campaigns that help sell our products, and work with outside marketing agencies for creative input and media relations.
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis.
• Produce valuable and engaging content for our website that attracts and converts our target groups.
• Build strategic relationships and partner with key industry players, agencies, and vendors.
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.
• Work directly with sales and product teams to help the team achieve the goals and objectives set forth in the business plan.
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies.
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals.

Requirements

• Bachelor's and Master's Degree in marketing or related field
• Demonstrated knowledge of market research and consumer behavior
• Strong research skills and ability to work well in cross-functional environments
• Proven ability to develop brand and marketing strategies and communicate recommendations to executives
• Experience in identifying target audiences and devising effective campaigns
• Excellent understanding of the full marketing mix
• Strong analytical skills partnered with a creative mind
• Data-driven thinking and an affinity for numbers
• Up to date with latest trends and marketing best practices
• 8+ years' of relevant marketing experience in retail and/or manufacturing industry
• 3+ years' experience operating at a Senior Marketing Manager capacity
• Integrated marketing experience with a concentrated focus on in-store, digital (paid & organic) and traditional marketing
• Strong understanding and experience partnering with retail media partners and leveraging 1P owned data
• Experience planning and managing complex projects while bringing the execution to life on the ground
• Detail orientated and extremely organized
• Able to work cross-functionally on multiple projects in an evolving, fast-paced environment that's subject to constant change
• Entrepreneurial spirit who's able to problem solve
• Experience using Adobe Creative Suite software for editing
• Content background considered an asset
• Experience organizing events - including tradeshows
• Comfortable planning and managing annual marketing