Product Marketing Manager (TikTok Shop Product Marketing) - 2025 Start (MBA/MS)
Apply NowCompany: TikTok
Location: Seattle, WA 98115
Description:
Responsibilities
We are looking for talented individuals to join our team in 2025. As a graduate, you will get unparalleled opportunities for you to kickstart your career, pursue bold ideas and explore limitless growth opportunities. Co-create a future driven by your inspiration with TikTok.
Successful candidates must be able to commit to an onboarding date by end of year 2025.
We will prioritize candidates who are able to commit to the company start dates. Please state your availability and graduation date clearly in your resume.
Applications will be reviewed on a rolling basis. We encourage you to apply early.
Candidates can apply for a maximum of TWO positions and will be considered for jobs in the order you applied for. The application limit is applicable to TikTok and its affiliates' jobs globally.
What You'll Do:
- Drive go-to-market strategies - including targeting, segmentation, positioning, value props, messaging, marketing channels, and budgets - across the seller journey to convert, grow, and retain our sellers.
- Partner with marketing teams to ensure product suite is on-message and maximized across each channel.
- Develop and implement data-driven lifecycle marketing strategies to promote product growth and retention.
- Track marketing program performance and improve through continuous testing.
- Be the Voice of the Customer, by managing input and feedback from various types of users (end-users, merchants, creators, employees)
- Partner with Product Management, Design, Data Science and Engineering to identify impactful product opportunities and prioritize efforts
- Build research to help influence Product Roadmap: ROI analysis, dependency analysis and other techniques to prioritize the product requirements.
Qualifications
Minimum Qualifications:
- Experience in product marketing, growth or lifecycle marketing in eCommerce, social commerce.
- Experience working with product management, analytics and design to scale products.
- Experience in growth and lifecycle marketing via email, in-product, content marketing and other owned channels.
- Ample experience working with and influencing cross-functional partners (marketing, design, copywriting).
- Familiarity with marketing automation, A/B testing and analytical tools.
- MBA required
Preferred Qualifications:
- Industry knowledge of eCommerce.
- Previous marketing asset design experience.
- B2B marketing experience.
We are looking for talented individuals to join our team in 2025. As a graduate, you will get unparalleled opportunities for you to kickstart your career, pursue bold ideas and explore limitless growth opportunities. Co-create a future driven by your inspiration with TikTok.
Successful candidates must be able to commit to an onboarding date by end of year 2025.
We will prioritize candidates who are able to commit to the company start dates. Please state your availability and graduation date clearly in your resume.
Applications will be reviewed on a rolling basis. We encourage you to apply early.
Candidates can apply for a maximum of TWO positions and will be considered for jobs in the order you applied for. The application limit is applicable to TikTok and its affiliates' jobs globally.
What You'll Do:
- Drive go-to-market strategies - including targeting, segmentation, positioning, value props, messaging, marketing channels, and budgets - across the seller journey to convert, grow, and retain our sellers.
- Partner with marketing teams to ensure product suite is on-message and maximized across each channel.
- Develop and implement data-driven lifecycle marketing strategies to promote product growth and retention.
- Track marketing program performance and improve through continuous testing.
- Be the Voice of the Customer, by managing input and feedback from various types of users (end-users, merchants, creators, employees)
- Partner with Product Management, Design, Data Science and Engineering to identify impactful product opportunities and prioritize efforts
- Build research to help influence Product Roadmap: ROI analysis, dependency analysis and other techniques to prioritize the product requirements.
Qualifications
Minimum Qualifications:
- Experience in product marketing, growth or lifecycle marketing in eCommerce, social commerce.
- Experience working with product management, analytics and design to scale products.
- Experience in growth and lifecycle marketing via email, in-product, content marketing and other owned channels.
- Ample experience working with and influencing cross-functional partners (marketing, design, copywriting).
- Familiarity with marketing automation, A/B testing and analytical tools.
- MBA required
Preferred Qualifications:
- Industry knowledge of eCommerce.
- Previous marketing asset design experience.
- B2B marketing experience.