Senior Vice President, Global Digital Standards

Company Description

Publicis Media Exchange (PMX) is the global media platform for Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. PMX is an omnichannel activation powerhouse that drives smart application of investment through leveraging scale, marketplace innovation, deeper partnerships and intelligence. PMX is at the forefront of the converging marketplace executing data-informed, tech-enabled media to help marketers connect with consumers in a measurable way.

Overview

The Role

Lead the Digital Standards practice and team of super passionate practitioners responsible for enabling the improvement of our clients' media investments through thought leadership, solutions and support with regards to media quality, brand safety & suitability, and sustainability practices in advertising.

Team/Department Profile

PMX is the trading arm of Publicis Media, working with all Publicis Agencies (namely, Starcom, Zenith, Spark, Digitas, & Performics - as well as local agencies), in Publicis Media Markets, with some assistance provided to our P1 (emerging) markets as needed. The team work with internal PM teams, Media & Technology Partners and Clients. The PMX Global team provide both strategic advice and trading/commercial direction. The main functions of the team are:

Media Quality: Protection of the investment made across media, platforms, and talent

• Driving the highest quality for attention metrics for Viewability & Ad Fraud
• Key stakeholder in Verification Partner relationships, driving product roadmaps & process
• Ensuring verification standard are enforceable through the right accountability structure
• Producing thought leadership documentation on relevant industry topics
• Influencing the market to create the right products for our clients, and in certain situations create alphas & betas for Publicis clients where products are deficient for emerging channels

Brand Safety & Suitability: Delivery of Media within a specific targeting parameter

• Creating frameworks for advertisers to succeed across platforms and partners to protect against brand safety and suitability
• Aligning thought leadership to the value of freedom of speech vs. organic reach of UGC within social platforms
• Ensuring advertisers are responding appropriately to incidents

Brand Integrity: Reflection of how well a brand adheres to consumer expectations.

• Helping clients and agencies understand the key pillars: Purpose, Authenticity, Trust and Ethics
• Creating scalable solution and thought leadership for how brands can respond in a more meaningful way to their consumers

Responsibilities

Client

• Educational sessions on Publicis' approach to Digital Standards
• Creation of client frameworks and global goals
• Organizing client deliverables by market and assessing client readiness across Digital Standards

Internal

• Hosting educational webinars
• Creating thought leadership pieces or POVs that scale across Publicis content platform
• Developing a compliance framework to ensure consistency in our global approach
• Audit current practices based on industry standards
• Cultivate relationships across client teams to better address industry challenges and best practices
• Creating new business framework that help position Publicis as a leader in Digital Standards

Verification Partners & Media Partners

• Working with Verification partners to manage pitches, create new ways of working and drive product roadmap (inputting PM needs for long term growth)
• Working with media partners on PMX Digital Standards requirements
• Compare platform policies and standards as to how they address safety standards and enforcement
• Ensure under-represented partners have a voice to deliver higher standards based on advertiser needs

Industry Councils

• Advocate on behalf of Publicis clients
• Create a feedback loop for Publicis clients to be informed of any future industry changes

Qualifications

Key Requirements

This role requires a very proactive person to stay ahead of a very fast paced part of the advertising industry. The candidates should be a great operator, an effective communicator, and capable of identifying and managing expectations, due to the volume of requests and scope of the role. They will need to have strong organization and time management skills. They will need to be able to take control of day to day operations whilst driving the long-term vision of this team and inspire clients and the agencies to focus on digital standards in addition to their other priorities.

Personal attributes

• Shows initiative and is very pro-active
• Excellent client skills, including communication, presentation, and motivational. Client presentations are typically to an audience of over 100 attendees
• Can work assertively with all parties - internal PM teams, Media & Tech Partners and Clients
• Self-driven, passionate for new ideas and solutions
• Effective and calm under pressure
• Curiosity about new markets and opportunities, with a passion for new technologies
• Demonstrates competence in power point and excel, can work with pivot tables
• Experience of creating analysis-driven deliverables; collating data & creating meaningful output
• Able to multitask and change priorities rapidly - shows flexibility

Additional Information

Our Publicis Groupe motto "Viva La Diffrence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.

Compensation Range: $ - $ . This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be .