Brand Manager
Apply NowCompany: IJW Whiskey Company
Location: New York, NY 10025
Description:
About:
IJW Whiskey Company, LLC (IJW) is a dynamic, fully integrated spirits company. Founded in 2017, we've compiled the largest independent library of aged Kentucky bourbon and rye and established a global presence including offices in Beverly Hills, Louisville and Tokyo, Japan, a 40-acre campus in Danville and a bottling facility in Harrodsburg. Our ambitious growth trajectory includes the recent groundbreaking of a new whiskey distillery in Shelbyville, KY, slated for completion in mid 2025, and plans for a Japanese distillery in Chitose set to commence in 2025.
With over 100 years of combined industry expertise, our diverse team of seasoned professionals and dynamic newcomers has propelled IJW to the forefront of the spirits industry. Our strategic partnership with one of the nation's largest independent Wine & Spirits distributors has enabled us to offer 22 products across four unique private label bourbon brands in 28 states. We have added to our spirits portfolio with our first Tequila brand launch in 2024. As we look forward, our focus is on building out a portfolio of elevated spirits for consumers to enjoy.
Position Overview:
As Brand Manager, you will play a key role in developing, managing, and executing new and existing brands. Reporting to the VP of Marketing, you will be responsible for ensuring brand consistency, brand viability, driving consumer engagement, and growing brand awareness in both national and international markets.
Key Responsibilities:
Qualifications:
Why Join IJW Whiskey Company?
Other details
Apply Now
IJW Whiskey Company, LLC (IJW) is a dynamic, fully integrated spirits company. Founded in 2017, we've compiled the largest independent library of aged Kentucky bourbon and rye and established a global presence including offices in Beverly Hills, Louisville and Tokyo, Japan, a 40-acre campus in Danville and a bottling facility in Harrodsburg. Our ambitious growth trajectory includes the recent groundbreaking of a new whiskey distillery in Shelbyville, KY, slated for completion in mid 2025, and plans for a Japanese distillery in Chitose set to commence in 2025.
With over 100 years of combined industry expertise, our diverse team of seasoned professionals and dynamic newcomers has propelled IJW to the forefront of the spirits industry. Our strategic partnership with one of the nation's largest independent Wine & Spirits distributors has enabled us to offer 22 products across four unique private label bourbon brands in 28 states. We have added to our spirits portfolio with our first Tequila brand launch in 2024. As we look forward, our focus is on building out a portfolio of elevated spirits for consumers to enjoy.
Position Overview:
As Brand Manager, you will play a key role in developing, managing, and executing new and existing brands. Reporting to the VP of Marketing, you will be responsible for ensuring brand consistency, brand viability, driving consumer engagement, and growing brand awareness in both national and international markets.
Key Responsibilities:
- Brand Strategy Implementation: Work with the VP of Marketing to implement brand strategies, ensuring alignment with business objectives and market positioning.
- Brand Roadmap: Collaborating with cross functional teams, and leveraging industry data, create a brand roadmap.
- Agency Management: Lead the efforts of all Agencies that are partnering with IJW on the success of the brand.
- Packaging: Ensure that packaging meets the needs of the product goals.
- P&L: Collaborate with Finance to ensure COGS are set up for product success.
- Campaign Execution: Manage creative marketing campaigns to drive consumer engagement and product visibility across various platforms, including digital, social media, and in-store activations.
- Product Launch Support: Manage the brand's go-to-market strategies for new product launches, ensuring a seamless and impactful launch across all channels.
- Market Research & Consumer Insights: Conduct market research to identify trends, consumer preferences, and competitive positioning, and use these insights to inform brand strategies.
- Performance Tracking: Monitor brand performance, including sales and consumer feedback, and provide recommendations to optimize marketing efforts and improve brand awareness and loyalty.
- Collaboration: Work closely with internal teams such as sales, digital marketing, and product development, Finance, Legal, as well as external agencies and partners, to execute brand initiatives.
Qualifications:
- 5+ years of experience in brand management within the spirits industry.
- Proven experience developing and executing brand strategies and marketing campaigns.
- Strong understanding of consumer behavior, market trends, and brand positioning.
- Experience with digital marketing, social media, and e-commerce strategies.
- Excellent project management skills, with the ability to manage multiple priorities and meet deadlines.
- Strong communication and presentation skills, with the ability to work collaboratively across departments.
- Bachelor's degree in marketing, Business, or a related field.
Why Join IJW Whiskey Company?
- Industry Disruptor: Rapidly growing spirits company with a global footprint and a unique portfolio of premium brands.
- High-Impact Role: Entrepreneurial environment where your ideas drive real business results.
- Collaborative Culture: Work with experienced industry leaders in a creative, fast-paced, and dynamic team.
- Competitive Benefits: Attractive salary, benefits, and perks to reward top talent.
Other details
- Job Family Marketing
- Pay Type Salary
- Min Hiring Rate $165,000.00
- Max Hiring Rate $185,000.00
- Travel Required Yes
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