Director of National Media, Digital & Performance Marketing
Apply NowCompany: Henkel Consumer Adhesives
Location: Stamford, CT 06902
Description:
About this Position
At Henkel, you can build on a strong legacy and leading positions inboth industrial and consumer businesses to reimagine and improve life everyday. If you love challenging the status quo, join our community of over 47.000pioneers around the globe. Our teams at Henkel Consumer Brands continuouslydrive the evolution in dynamic categories: Laundry & Home Care and Hair.With our trusted brands, including Persil and Schwarzkopf, our cutting-edgetechnologies and our disruptive solutions, you will have countlessopportunities to explore new paths and develop your skills. Grow within ourfuture-led businesses, our diverse and vibrant culture and find a place whereyou simply belong. All to leave your mark for more sustainable growth. Dare to make an impact?
Henkel is looking for an innovative, results-driven Director of National Media, Digital & Performance Marketing to lead cutting-edge media and digital strategies across our dynamic Consumer Brands portfolio. This high-impact role will lead national media investments, pioneer digital marketing innovation, and push the boundaries of data-driven experimentation to maximize performance and fuel growth. As the driving force behind Henkel's media strategy, you'll work with the retail media team, brand teams, agency partners, analytics experts, and cross-functional stakeholders to ensure every dollar spent delivers measurable impact. Your strategic vision and expertise will shape industry-leading campaigns, optimize budgets, and elevate Henkel's position in the marketplace.
This is more than a leadership role, it's an opportunity to influence, innovate, and inspire. You'll lead a team of media and digital experts, collaborate across finance, analytics, retail media, and brand teams, and play a critical role in Henkel's digital transformation. Ready to take Henkel's media and digital marketing to the next level? Join us and make an impact!
What you'll do
Media Strategy & Investment Management:
Digital Marketing Leadership:
Experimentation & Data-Driven Decision Making:
Cross-Functional & Agency Collaboration:
Leadership & Team Development:
The salary for this role is $190,000.00 - $230,000.00. This is the range that we in good faith anticipate relying on when setting wages for this position. We may ultimately pay more or less than the posted range and this range. This salary range may also be modified in the future.
Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral.
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity and expression, and other legally protected characteristics. We welcome all applications.
At Henkel, you can build on a strong legacy and leading positions inboth industrial and consumer businesses to reimagine and improve life everyday. If you love challenging the status quo, join our community of over 47.000pioneers around the globe. Our teams at Henkel Consumer Brands continuouslydrive the evolution in dynamic categories: Laundry & Home Care and Hair.With our trusted brands, including Persil and Schwarzkopf, our cutting-edgetechnologies and our disruptive solutions, you will have countlessopportunities to explore new paths and develop your skills. Grow within ourfuture-led businesses, our diverse and vibrant culture and find a place whereyou simply belong. All to leave your mark for more sustainable growth. Dare to make an impact?
Henkel is looking for an innovative, results-driven Director of National Media, Digital & Performance Marketing to lead cutting-edge media and digital strategies across our dynamic Consumer Brands portfolio. This high-impact role will lead national media investments, pioneer digital marketing innovation, and push the boundaries of data-driven experimentation to maximize performance and fuel growth. As the driving force behind Henkel's media strategy, you'll work with the retail media team, brand teams, agency partners, analytics experts, and cross-functional stakeholders to ensure every dollar spent delivers measurable impact. Your strategic vision and expertise will shape industry-leading campaigns, optimize budgets, and elevate Henkel's position in the marketplace.
This is more than a leadership role, it's an opportunity to influence, innovate, and inspire. You'll lead a team of media and digital experts, collaborate across finance, analytics, retail media, and brand teams, and play a critical role in Henkel's digital transformation. Ready to take Henkel's media and digital marketing to the next level? Join us and make an impact!
What you'll do
Media Strategy & Investment Management:
- Lead strategic media planning, investment allocation, and measurement across all consumer brands, ensuring business objectives are met.
- Manage agency relationships to optimize national media performance, efficiency, and innovation.
- Drive transparency and accountability in media planning, buying, and measurement.
- Oversee media budget allocation and ensure investments deliver strong ROI.
- Collaborate closely with the Retail Media team to develop a holistic media strategy, ensuring seamless integration between national, shopper, and digital media investments.
Digital Marketing Leadership:
- Develop and implement best-in-class digital marketing strategies across paid, owned, and earned channels.
- Strengthen partnerships with digital platforms and technology providers to drive innovation and effectiveness.
- Work closely with the eCommerce and retail media teams to maximize digital sales impact.
Experimentation & Data-Driven Decision Making:
- Lead a culture of continuous testing and optimization, leveraging A/B testing, media mix modeling, incrementality testing, and data-driven insights to drive innovation and efficiency.
- Partner with analytics, brand, and agency teams to test, measure, and scale marketing innovations.
- Establish best practices for A/B testing, media mix modeling, and emerging media tactics.
- Align with Henkel's global teams on data-driven marketing advancements.
Cross-Functional & Agency Collaboration:
- Act as a key media and digital advisor to brand teams, ensuring seamless integration of media strategies.
- Work in tandem with the Retail Media team to unify brand-building and conversion-focused media strategies.
- Work with the other Advanced Capabilities teams, Advanced Analytics, eCommerce, Commercial and Marketing teams to align national media, digital marketing, and retail media to create a seamless omnichannel strategy.
- Effectively collaborate with global stakeholders in a dynamic environment, fostering alignment and strong partnerships
- Own and optimize relationships with agencies and media partners, driving performance, transparency, and innovation.
Leadership & Team Development:
- Lead and mentor a high-performing team, fostering a culture of collaboration, agility, and innovation.
- Champion knowledge-sharing and media education across the organization.
- 12+ years of experience in media, digital marketing, or a related field, with a strong background in national media, performance marketing, and data-driven decision-making.
- Proven leadership experience, including managing teams, developing talent, and influencing both senior stakeholders (managing up) and cross-functional teams (managing across).
- Expertise in media strategy, investment allocation, and measurement, with a deep understanding of national media, retail media, digital platforms, and emerging trends.
- Strong analytical and data-driven mindset, with experience in media mix modeling, A/B testing, incrementality testing, and marketing measurement frameworks.
- Demonstrated ability to manage complex agency relationships and drive accountability, efficiency, and innovation in media buying and execution.
- Broad business acumen and strategic thinking, with experience collaborating cross-functionally with finance, analytics, eCommerce, brand marketing, and shopper/retail media teams.
- Excellent communication and stakeholder management skills, with the ability to translate media insights into business impact and influence decision-making at all levels.
- Ability to thrive in a fast-paced, matrixed environment, balancing strategic vision with hands-on execution to drive measurable results.
- Flexibleor hybrid work model
- Diversenational and international growth opportunities
- Globalwellbeing standards with health and preventive care programs
- Gender-neutralparental leave for a minimum of 12 weeks
- EmployeeShare Plan with voluntary investment and Henkel matching shares
- Annualperformance bonus
- Comprehensivehealthcare including mental health support and 401(k) plan matched by employer
- Familybenefits including fertility support, fully paid parental leave, caregiverservices
- Paidtime off: Vacations days, sick leave, holidays, volunteer time off & more
The salary for this role is $190,000.00 - $230,000.00. This is the range that we in good faith anticipate relying on when setting wages for this position. We may ultimately pay more or less than the posted range and this range. This salary range may also be modified in the future.
Henkel does not accept unsolicited resumes from search firms or employment agencies. Unsolicited referrals and resumes are considered Henkel property and therefore, Henkel will not pay a fee for any placement resulting from the receipt of an unsolicited referral.
At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity and expression, and other legally protected characteristics. We welcome all applications.