Senior Manager, Multi Channel Marketing (MCM) & Digital Analytics

Title: Senior Manager, Master Data Management & Data Governance
Location: Danbury, CT
Job-Type: FTE/Permanent

Looking for Senior Manager with 5-10 years of experience in MCM & Digital analytics in pharma / life science, which includes the oversight of promotional activities, measure and optimize various marketing measures, HCP eligibility, targeting measurement and impact analysis of digital and MCM campaigns.

Key Requirements:
5-10 years of experience in Multi-Channel Marketing and Digital analytics for primary, specialty care therapy areas with in Pharma / Life sciences
Experienced in pharma data sets such as IQVIA, Symphony: Xponent, PlanTrak, NPA, DDD, Digital Interaction data, Veeva CRM, Call Activity data, Adobe, Google analytics data, IPad, Social media data,
Knowledge on Statistical techniques like, MMX, Test control analysis, A/B testing, Promo response models, Optimization, impact analysis for MCM and digital channels
Experience in customer journey, channel and content affinity models, customer insights
Hand on experience in R, Python, SQL, Data Bricks
Experience in web analytics, adobe analytics, social media analytics
NLP, Text Analytics, Text Mining.

Qualifications:
Bachelor's in pharmacy / technology
MBA
MS/MTech/Mpharma

Skills and Certifications:
MCM Multi channel
Digital Analytics
Pharma datasets