DIRECTOR MARKETING

As one of the great gardens of the world located just 30 miles outside of Philadelphia, Longwood Gardens is rooted in a steadfast mission of bringing joy and inspiration to everyone through the beauty of nature, conservation, and learning. Across our many departments, each and every staff member creates the magic that makes our Gardens distinctive. Our team of dynamic professionals is what sets us apart, and our spirit of legacy, innovation, and opportunity is what guides us. While beauty is our heart, our people are our soul.

Longwood Gardens is seeking a full-time Marketing Director to lead our talented team of Marketing experts. This individual will be supporting the marketing objectives of Longwood Gardens related to revenue-generating and audience development initiativesResponsibilities include:

• Developing and implementing marketing plans to reach new audiences, achieve revenue goals, and promote and sell the various programs of the Gardens
• Overseeing the Membership program with 82,000 member households, digital marketing including web, social, and mobile initiatives, and data analysis
• Developing institutional strategies and programs that facilitate innovation and have cross-departmental impact as well as providing leadership in long-range planning and program development
• Championing data and technology initiatives that impact the guest experience and result in incremental sales, working collaboratively with internal departments to uncover trends, opportunities, and challenges
• Creating opportunities for strategic partnerships and relationships
• Becoming a brand ambassador, ensuring cohesion, world-class quality, and excellence in all Longwood expressions

We seek a self-motivated, strategic, and creative individual. The ideal candidate will possess:

• A bachelor's degree in marketing or related field
• A minimum of5 years of experience working in a leadership role leading a marketing team
• In-depth understanding of digital marketing, effective online tactics, and tools to better reach desired audiences
• In-depth understanding of integrated and holistic marketing approach, measuring ROI and ROM for all lines of business
• Strong communication skills and ability to manage and inspire an in-house team
• Advanced proficiency in Microsoft Office suite including Word, Excel, PowerPoint, Teams, and Outlook
• Strong interpersonal, communication, organizational, project and time management skills, along with the ability to manage multiple projects and priorities
• Experience with translating marketing research, goals, and objectives into creative solutions across a full platform of media

Longwood Gardens is committed to nurturing a diverse and inclusive environment that celebrates the complexities and differences of all living things. We welcome and respect diverse backgrounds, life experiences, and perspectives. Diversity creates a more beautiful world, sparks innovation, and unites us.