Brand President - Park City

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Company: Sitreps 2 SteerCos

Location: Park City, UT 84098

Description:

Job Description
Role: Brand President

Location: Park City, UT (must be local or already residing in-market)

Compensation: $125,000-$150,000 base + performance bonuses

On-Target Earnings (OTE): ~$200,000+ annually

About the Role

We're looking for a strategic, growth-minded Brand President to lead operations in our largest market, Park City (approx. $4M EBITDA), while also supporting expansion efforts in Arizona and Texas. This is a senior leadership role that blends big-picture thinking with operational oversight and team development. You'll be responsible for scaling performance, aligning shared services across regions, and ensuring best-in-class execution.

Key Responsibilities
Serve as the senior leader and GM for the Park City market
Oversee operations, P&L, and team leadership for Park City and adjacent markets (AZ and TX)
Optimize use of shared services (reservations, guest relations, etc.) across regions
Identify and execute on growth opportunities, including tuck-in acquisitions
Lead culture and team development initiatives across shops
Report to Regional VP and help elevate regional capacity from ~$12M to $25M in EBITDA

Qualifications
Proven senior leadership experience with full P&L accountability
Track record of scaling businesses or leading multiple units/locations
Strong strategic acumen and ability to develop and execute growth plans
High EQ and the ability to lead culture in competitive or lifestyle markets
Prior experience in hospitality, operations, or private equity-backed businesses preferred
Background in managing or supporting shared service models a plus

Compensation & Benefits
$125,000-$150,000 base salary
Performance-based bonuses with OTE around $200,000+
Long-term incentives and potential acquisition bonuses
Relocation not provided-must be currently in the area

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