Director of Marketing
Apply NowCompany: The Judge Group Inc.
Location: Lewisburg, PA 17837
Description:
Lead Marketing for a Brand Built on Passion & Performance
Are you a strategic marketing leader who thrives in a fast-paced, performance-driven environment? Do you have a deep passion for wrestling and the sports we serve? Are you ready to take ownership of a brand's growth and drive real impact?
Join the nation's premier manufacturer of athletic mats and protective padding. We're looking for a Director of Marketing who brings fresh ideas, a deep understanding of HubSpot, and a results-driven mindset to elevate our brand, engage customers, and drive revenue growth.
This role requires a blend of high-level strategy and hands-on execution, leading a marketing team to implement innovative campaigns, optimize digital channels, and expand market presence.
Your Role & Impact
1. Drive Strategic Growth
Passion for sports & our brand - You understand our customers and their needs.
5+ years of marketing experience (2+ in a leadership role).
HubSpot expertise - You can run campaigns, manage automation, and analyze lead data.
E-commerce & Shopify knowledge - You understand online sales strategies and UX optimization.
Trade Show & Event Marketing Experience - You know how to make industry events drive results.
Strong digital marketing skills - SEO, PPC, social media ads, and email marketing.
Leadership & communication - You know how to motivate teams and drive results.
Success Metrics
Lead Generation: Increase in high-quality leads per quarter.
Customer Engagement: Improve website traffic, email open rates, and social media interactions.
Revenue Growth: Show measurable marketing impact on sales.
Trade Show ROI: Generate and convert leads from events into revenue.
New Market Expansion: Grow customer acquisition in target segments.
Why Join Our Client's Team?
Industry Leader: Be part of a trusted, well-established brand.
High-Impact Role: Own marketing initiatives and drive real business results.
Passionate Team: Work with a dynamic, collaborative team that loves what they do.
Growth Opportunity: Shape the future of a growing brand in the sports industry.
Are you a strategic marketing leader who thrives in a fast-paced, performance-driven environment? Do you have a deep passion for wrestling and the sports we serve? Are you ready to take ownership of a brand's growth and drive real impact?
Join the nation's premier manufacturer of athletic mats and protective padding. We're looking for a Director of Marketing who brings fresh ideas, a deep understanding of HubSpot, and a results-driven mindset to elevate our brand, engage customers, and drive revenue growth.
This role requires a blend of high-level strategy and hands-on execution, leading a marketing team to implement innovative campaigns, optimize digital channels, and expand market presence.
Your Role & Impact
1. Drive Strategic Growth
- Develop and execute multi-channel marketing strategies (inbound & outbound) to expand brand reach, generate leads, and boost engagement.
- Create 6-12 month marketing plans that align with sales goals and market trends.
- Own brand positioning, ensuring a cohesive and compelling brand identity across all platforms.
- HubSpot Mastery: Lead marketing automation, lead nurturing, and campaign performance tracking.
- Shopify Optimization: Enhance the online shopping experience, increase conversions, and drive sales.
- Implement SEO, PPC, email marketing, and paid social strategies to maximize traffic and engagement.
- Plan and execute high-impact trade show strategies, ensuring to maximize brand exposure, lead generation, and customer engagement.
- Develop pre- and post-show marketing campaigns to attract, nurture, and convert leads.
- Manage event sponsorships and activations to strengthen industry presence and increase brand loyalty.
- Develop content strategies that resonate with athletes, coaches, and customers.
- Oversee blog, email, and video marketing efforts to build brand authority and customer loyalty.
- Manage partnerships, sponsorships, and PR opportunities to expand reach.
- Track and analyze lead generation, campaign effectiveness, and ROI, refining strategies based on real-time data.
- Identify emerging trends and customer insights to keep ahead of the competition.
- Manage and mentor a Marketing Assistant and Brand Manager, ensuring seamless campaign execution.
- Foster collaboration with sales, product development, and executive leadership to align marketing with business objectives.
Passion for sports & our brand - You understand our customers and their needs.
5+ years of marketing experience (2+ in a leadership role).
HubSpot expertise - You can run campaigns, manage automation, and analyze lead data.
E-commerce & Shopify knowledge - You understand online sales strategies and UX optimization.
Trade Show & Event Marketing Experience - You know how to make industry events drive results.
Strong digital marketing skills - SEO, PPC, social media ads, and email marketing.
Leadership & communication - You know how to motivate teams and drive results.
Success Metrics
Lead Generation: Increase in high-quality leads per quarter.
Customer Engagement: Improve website traffic, email open rates, and social media interactions.
Revenue Growth: Show measurable marketing impact on sales.
Trade Show ROI: Generate and convert leads from events into revenue.
New Market Expansion: Grow customer acquisition in target segments.
Why Join Our Client's Team?
Industry Leader: Be part of a trusted, well-established brand.
High-Impact Role: Own marketing initiatives and drive real business results.
Passionate Team: Work with a dynamic, collaborative team that loves what they do.
Growth Opportunity: Shape the future of a growing brand in the sports industry.