Marketing Manager

Marketing Manager - HVAC Products | Carrier Enterprise | West Caldwell, NJ

Introduction:

Carrier Enterprise, a leading national distributor of residential and light commercial HVAC products, is seeking a dynamic Marketing Manager. Join a team that excels in providing top-notch HVAC/R products, parts, and supplies through licensed HVAC/R dealers and contractors.

Company Description:

Carrier Enterprise (CE) is a premier national distributor specializing in residential and light commercial Heating, Ventilation, and Air Conditioning (HVAC) products, parts, and supplies. We serve licensed HVAC/R dealers and contractors, ensuring top-quality HVAC solutions across 28 states, Puerto Rico, the Caribbean, Latin America, Mexico, and Canada. With over 200+ locations, we are well-positioned to meet our customers' HVAC/R needs.

Company Website:

www.carrierenterprise.com

Job Summary:

The Marketing Manager will be responsible for developing, implementing, and executing strategic marketing plans and events for sales channels across the organization in order to attract potential customers and retain existing ones. This role requires a blend of creativity, analytical skills, and project management expertise to drive marketing initiatives that align with the company's goals and objectives.

Essential Duties and Responsibilities:

• Develop and implement comprehensive marketing strategies to increase brand awareness, drive customer acquisition, and achieve business objectives.
• Plan, execute, and oversee marketing campaigns across various channels, including digital, social media, email, and traditional media.
• Track and report result on campaign efficiencies and performance metrics.
• Analyze and report on key performance indicators (KPIs) for marketing campaigns, provide actionable insights and feedback to leadership.
• Maintain and enhance the company's brand identity and ensure consistency across all marketing materials and communications, Act as a brand steward, ensuring all marketing activities align with brand standards.
• Manage the launch of factory and supplier programs, coordinate with suppliers to ensure successful program implementation.
• Plan and execute marketing events, including trade shows, product launches, and promotional events, coordinate logistics, and promotional activities for events.
• Oversee the management of CE Rewards programs; ensure timely and accurate distribution of rewards.
• Lead and mentor a team of marketing professionals, fostering a collaborative and innovative work environment, providing support to team to achieve their individual and team goals.

Qualifications:

• Strong project management and organizational skills.
• Excellent communication and interpersonal skills.
• Experience in managing creative development and project management.
• Proficiency in email marketing platforms and marketing automation tools.
• Creative thinking and problem-solving abilities.
• Ability to work collaboratively with cross-functional teams.
• Strong analytical skills and experience with KPI reporting.

Preferred Qualifications:

• Experience working with HVAC contractors is strongly desired.
• Computer literacy with proficiency in MS Office applications.
• Ability to work in a team environment and be willing to participate.
• Ability to function at an above-average level in a technical environment.
• Prior experience using sales and/or inventory management systems.

Requirements:

• Experience in the HVAC industry.
• Knowledge of spiff programs and incentive structures.
• Familiarity with brand management and enforcement.
• Bachelor's degree in marketing, Business, or a related field.
• Experience in a leadership capacity preferred with the ability to interface with senior leadership.
• 5+ years of experience in marketing, with a focus on distribution and program development.

Benefits:

Health Insurance

Health Savings Account

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance (Short-term and Long-term)

Employee Assistance Program (EAP)

Tuition Reimbursement & Professional Development

Paid Vacation & Sick time

Company Paid Holiday's

401(k) Plan with Employer Match

Employee Discount Program

Company Paid Volunteer Time Off

Invitation to Apply

Full-time and part-time positions are available. To explore this exciting opportunity and other career opportunities at Carrier Enterprise, visit our careers page at www.carrierenterprise.com/careers. Learn more about our company and team.