Senior Marketing Manager
Apply NowCompany: DAZN
Location: New York, NY 10025
Description:
Senior Marketing Manager
Department: 87-392 - Subscription - Brand
Employment Type: Permanent - Full Time
Location: US - New York
Reporting To: Alfie Sharman
Compensation: $120,000 - $150,000 / year
Description
As part of the Growth Marketing team, you will lead and deliver integrated marketing campaigns across the US, UK, Ireland, and other international markets at scale.
You will be encouraged to demonstrate commercial innovation utilising DAZN's original content, access to premium sports talent and audience reach opportunities via owned and operated channels.
This role will require someone who lives in a location which operates on Eastern Time (ideally based in, or close to, New York).
Key Responsibilities
Skills, Knowledge & Expertise
Job Benefits
Benefits include access to DAZN, up to 15 days of paid time off and 9 days of annual leave, health benefits (including dental & eye care) and a generous sick time package as well as short and long-term disability covering, parental leave offering, personal insurances, such as basic life term and personal accident and access to a 401(k) retirement plan. You'll also find a family friendly community, free access for you and one other to our workplace mental health platform app (Unmind), learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.
Department: 87-392 - Subscription - Brand
Employment Type: Permanent - Full Time
Location: US - New York
Reporting To: Alfie Sharman
Compensation: $120,000 - $150,000 / year
Description
As part of the Growth Marketing team, you will lead and deliver integrated marketing campaigns across the US, UK, Ireland, and other international markets at scale.
You will be encouraged to demonstrate commercial innovation utilising DAZN's original content, access to premium sports talent and audience reach opportunities via owned and operated channels.
This role will require someone who lives in a location which operates on Eastern Time (ideally based in, or close to, New York).
Key Responsibilities
- Lead all growth marketing activities in the US
- Own end to end marketing campaigns driving reach, awareness, and acquisition around some of the biggest boxing and other sporting events in the world
- Build and manage relationships with media agencies and media partners
- Manage the DAZN shop front (merchandising of our rights, upcoming events, and landing page optimisation)
- Provide a full funnel framework from Brand, Demand to Conversion and Retention across all key consumer facing verticals
- Responsible for budget management, liaison with finance on acquisition performance & forecasting, and reporting on post campaign analysis
- Direct impact on marketing strategy across 'Rest of World' markets (100+ countries) as part of the wider marketing team
Skills, Knowledge & Expertise
- Minimum of 7 years' experience in a marketing role - either agency or client side
- Demonstrated hands-on experience running both on and offline marketing campaigns in the United States at scale
- Self motivated high achieving growth mindset
- Desire to build a world class team around you
- A strong understanding and experience in planning activity across paid channels such as TV, Print, Radio, digital media, BVOD and OOH, as well as earned/owned channels such as organic social and app store partner marketing
- Show understanding of the importance of a full funnel measurement framework
- Experience in a rigorous, data-led environment driving performance through the use of paid and earned media
- Excellent attention to detail
- Strong written and oral communication skills.
- Interest in sports (even better if boxing/fight sports) and/or the media & OTT landscape.
Job Benefits
Benefits include access to DAZN, up to 15 days of paid time off and 9 days of annual leave, health benefits (including dental & eye care) and a generous sick time package as well as short and long-term disability covering, parental leave offering, personal insurances, such as basic life term and personal accident and access to a 401(k) retirement plan. You'll also find a family friendly community, free access for you and one other to our workplace mental health platform app (Unmind), learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.