Brand Engagement Manager III

Overview:

The ideal candidate will have experience developing 360\u00b0 global communications strategies, creating compelling editorial and social media content, building industry relationships, and leading brand marketing campaigns. This person should also have expertise in spokesperson and influencer strategy and management. The candidate must possess a deep knowledge and passion for beauty and a strong understanding of modern consumer behavior, platforms, and trends.

Responsibilities:

• The candidate will promote Maybelline New York's global image, voice, and brand cause across traditional, digital, and social channels, ensuring all content aligns with the brand and adheres to best practices. In Global PR/Communications, the candidate will employ integrated communications strategies for over 120 Maybelline country teams, manage global spokesperson strategy and campaign execution, create editorial calendars for PR and content, and assist with planning and executing events and sponsorships.
• They will collaborate with PR agencies and vendors on global PR strategies and spokesperson management, create proposals and recaps for strategic meetings and globally-led events, deploy brand-building strategies in key markets, and build relationships across the industry, markets, and cross-functional teams.
• For the Global Brand Cause, the candidate will manage strategies aligned with the brand's values and target audience.
• They will lead cross-functional teams responsible for executing cause-related initiatives and global campaigns across regions and markets.
• The role involves building strategic partnerships with non-profit organizations, influencers, and other stakeholders to amplify the brand's cause.
• The candidate will analyze the impact of cause-related campaigns on brand awareness, consumer engagement, and business results.

Requirements:

• The role requires a minimum of 10+ years of progressive experience in marketing, PR, communications, influencer marketing, or cause marketing within the beauty or fashion industry.
• A Bachelor's degree is required, and an MBA or Master's degree is a plus. The candidate should have a MarComm profile with professional experience executing 360\u00b0 marketing, PR, and social media campaigns, including content creation and activation.
• They must be results-oriented with a strong understanding of KPI tracking and business acumen, have experience with budget management, and possess knowledge of the beauty industry and competitor landscape.
• The candidate should exhibit excellent communication and interpersonal skills, writing, PowerPoint, and presentation abilities.
• A self-starter with a positive, action-oriented attitude is essential, along with the ability to thrive in a fast-paced entrepreneurial environment and effectively collaborate with all departments.

Education: Bachelors Degree