Digital Product Manager, Marketing Technologies
Apply NowCompany: GoTo Foods
Location: Atlanta, GA 30349
Description:
The Digital Product Manager, Marketing Technologies will play a key role in building and optimizing GoTo Foods' marketing technology ecosystem, with a primary focus on the Customer Data Platform (CDP), marketing automation, and customer journey orchestration. This individual will work cross-functionally to ensure the MarTech stack effectively supports all customer touchpoints, including marketing, social, and media. This role will be instrumental in defining the MarTech strategies and creating scalable solutions.
Education
Bachelor's Degree Computer Science or related field Pref
Work Experience
5+ years experience in digital product delivery Req
3+ years experience managing and running a SCRUM team/ Agile practices Req
Experience working with front and back end digital engineering teams Req
Skills and Abilities
Knowledge of Digital Engineering principles
Knowledge of SCRUM practices
Knowledge of Email Marketing practices and technology
Strong written and communication skills
Ability to collaborate with different stakeholders to understand their needs/criteria for success and manage expectations.
Flexibility to wear multiple hats across a host of digital projects, channels and technologies
Licenses and Certifications
Certified product owner/scrum master Pref
Sitecore EXM Pref
Education
Bachelor's Degree Computer Science or related field Pref
Work Experience
5+ years experience in digital product delivery Req
3+ years experience managing and running a SCRUM team/ Agile practices Req
Experience working with front and back end digital engineering teams Req
Skills and Abilities
Knowledge of Digital Engineering principles
Knowledge of SCRUM practices
Knowledge of Email Marketing practices and technology
Strong written and communication skills
Ability to collaborate with different stakeholders to understand their needs/criteria for success and manage expectations.
Flexibility to wear multiple hats across a host of digital projects, channels and technologies
Licenses and Certifications
Certified product owner/scrum master Pref
Sitecore EXM Pref