Job Title: Marketing Director Purpose of the Role: The Marketing Director is responsible for leading

Job Title: Marketing Director

Purpose of the Role:
The Marketing Director is responsible for leading and overseeing the company's marketing efforts to ensure effective promotion of its brand, products, and services. This role is crucial in driving business growth through strategic planning, campaign execution, team leadership, and performance optimization. The ideal candidate will align all marketing activities with the company's overall goals and deliver measurable results that support continued success.

Key Responsibilities:

Strategic Planning & Brand Management - 10%

• Develop and implement marketing strategies aligned with business goals.
• Position the brand competitively within the ndustry.
• Maintain consistent messaging across all channels.

Lead Generation & Customer Acquisition - 10%

• Design campaigns to attract new customers.
• Utilize digital, social, and traditional advertising methods.
• Collaborate with sales to convert leads.

Product Marketing & Customer Engagement - 10%

• Create tailored marketing plans for various products.
• Identify and target customer demographics with relevant messaging.
• Produce educational and promotional content to boost engagement.

Digital Marketing & Online Presence - 10%

• Oversee website, SEO, and digital advertising initiatives.
• Lead social media and content marketing efforts.
• Analyze data to optimize performance.

Partnerships & Distribution Channels - 5%

• Collaborate with brokers, agents, and third-party partners.
• Develop co-branded campaigns with financial institutions.

Market Research & Competitive Analysis - 20%

• Monitor industry trends and consumer behavior.
• Analyze competitors to improve campaign effectiveness.
• Conduct surveys and leverage feedback for strategic decisions.

Budgeting & Performance Tracking - 10%

• Manage marketing budgets and allocate resources efficiently.
• Use KPIs to measure campaign performance.
• Adjust strategies based on ROI and data insights.

Compliance & Regulatory Adherence - 5%

• Ensure compliance with all marketing regulations.
• Collaborate with legal to ensure ethical advertising practices.

Leadership & Team Management - 20%

• Lead and mentor the marketing team.
• Promote cross-functional collaboration with departments like sales .
• Train team on current tools, trends, and technologies.

Minimum Requirements:

• Education: Bachelor's degree in Marketing, Business, Communications, or related field (Master's preferred).
• Experience: Minimum 8-10 years of progressive experience in marketing, with at least 3 years in a leadership or director-level role.
• Industry Knowledge: Strong understanding of regulated industries preferred.
• Skills:
  
  • Proven success in strategic marketing planning and execution
  • Experience with digital marketing platforms and analytics tools
  • Strong leadership and team development abilities
  • Excellent verbal, written, and presentation communication skills
  • Data-driven decision-making skills
• Technical Proficiency: Familiarity with CRM tools, marketing automation platforms, and digital analytics tools (e.g., Google Analytics, HubSpot, Salesforce).