Sr Analyst, Digital Analytics

Job Description

We are the movers of the world and the makers of the future. We get up every day, roll up our sleeves and build a better world -- together. At Ford, we're all a part of something bigger than ourselves. Are you ready to change the way the world moves?

Our Marketing, Sales & Service organization advances Ford's reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing, sales, and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes, ears, and voice of Ford.

In this position...

There is an opportunity for a Senior Analyst, Digital Analytics to join the Ford E-commerce team and support our digital automobile customer journeys. As a digital analyst, you will be responsible for analyzing and optimizing digital customer journeys to improve our online customer experience and increase conversions.

To thrive in this position, you will be a self-starter with strong analytical, problem-solving, and data manipulation skills and experience with the ability to synthesize analytic findings into actionable strategic recommendations. Success in this role greatly depends on your ability to be organized, prioritize requests, and build collaborative working relationships with team members across the organization.

You should bring experience with web analytics tools and techniques, experience querying large data sets, and translating them into insights to drive business actions. If you are a driven, analytical thinker with a passion for customer experience and analytics, we would love to hear from you.

Although this is a fully remote position, our Senior Analyst, Digital Analytics will need to be availale EST hours There may also be travel approximately 4X/ year to Dearborn, MI..

Onsite work of up to three days per week may be required for candidates within commuting distance of a Ford hub location.

Responsibilities

For our e-commerce analytics program, you will work in an end-to-end Product Management Delivery model with customer-focused business managers, product owners, product designers, data engineers, and software developers to deliver next-gen analytics innovation.

Your key responsibilities include reporting and measurement of eCommerce initiatives, customer transactions, and journey lifecycle measurements. You will work across domains and partner with business and agency teams to set up robust measurement plans for key KPIs, analyze and prepare insights and work with our cross functional partners to propose recommendations and present insights to drive the Ford.com business forward.

What you'll do...

• As an Senior Analyst, Digital Analytics, you will support cross-functional team members across Ford with eCommerce and web customer journey analytics.
• Collaborate with cross-functional teams including marketing, product, and development to implement website and mobile changes
• Engage with businesses, and influence their strategic decisions based on analytics insights.
• Develop a holistic understanding of customer behavior by leveraging behavioral and demographic data to improve digital customer experience and provide insight into key customer segments.
• Utilize offline and online data to understand and report on customer behavior across the ford.com ecosystem
• Develop and maintain a deep understanding of our digital customer journeys and user behavior across all channels (website, mobile app, social media, email, etc.)
• Analyze website traffic and user behavior to identify areas for improvement in the customer journey
• Become an expert in the assigned domain area and make recommendations for measurement plans per the business goals.
• Support measurement of A/B and multivariate tests to optimize the website and mobile experiences and increase conversions
• Design, develop, and deliver reporting instruments, dashboards, and ad-hoc solutions using tools (semantic layer, analytics, dashboards, report definitions) to communicate key metrics and insights to stakeholders
• Create comprehensive and clear presentations for business partners and senior leadership, in the form of analytics dashboards and insights decks
• Conduct deep dive analysis on various product offerings along the online purchase journey and provide insights to help businesses with strategic planning
• Seek opportunities to improve the reporting processes, data collection, and delivery methods
• Exercise judgment and interpretation of requests to deliver the appropriate metrics with the necessary context
• Stay up to date on industry trends and best practices in web analytics and apply them to our digital customer journey analysis

Qualifications

You'll have...

• Bachelor's degree in Computer Science, Data Analytics, Business, Mathematics, Statistical Analysis, Data Engineering or related field or a combination of education and equivalent work experience
• 5+ years of experience in web analytics and/ or digital marketing
• 2+ years of hands-on experience in web analytics tools such as Adobe Analytics or Google Analytics or Customer Journey Analytics
• 2+ years of experience in developing/maintaining analytics dashboards, developing/maintaining reporting toolsto build self-serve reports, and ad-hoc packages, and managing data flow, filters, and workflows
• 2+ years utilizing SQL and visualization tools like Tableau, DOMO, Looker, Datorama, Qlik Sense, COGNOS, and/or Power BI
• 1+ years of experience with A/B testing and multivariate testing

Even better, you may have...

• MBA or Master's degree in Computer Science, Data Analytics, Mathematics, Statistical Analysis, Data Engineering or related field
• Experience with Adobe Analytics, Google Big Query, Customer Journey Analytics (Adobe), andPowerBI
• Experience using AI-powered tools and platforms to automate data analysis tasks and enhance the efficiency of digital analytics workflows
• Ability to derive key insights from the data and articulate them to cross-functional teams in the context of business challenges.
• Prior experience on Customer-facing websites
• Understanding of user behaviors on automotive OEM eCommerce experiences
• Able to manage time effectively within a complex environment, and always remain composed in the event of conflicting priorities
• Inquisitive, proactive, and interested in learning new tools and techniques
• Evidence of strong problem-solving, analytical skills, and ability to interpret complex data sets and generate insights to build and tell a story
• Excellent verbal and written communication skills with the ability to engage, influence, and inspire partners and stakeholders to drive collaboration and alignment
• Passion for customer experience and continuous improvement

You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder...or all the above? No matter what you choose, we offer a work life that works for you, including:

• Immediate medical, dental, and prescription drug coverage
• Flexible family care, parental leave, new parent ramp-up programs, subsidized back-up childcare and more
• Vehicle discount program for employees and family members, and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year's Day
• Paid time off and the option to purchase additional vacation time.

For more information on salary and benefits, click here:

https://corporate.ford.com/content/dam/corporate/us/en-us/documents/careers/2025-benefits-and-comp-gsr-sal-plan-2.pdf

This position is a range of salary grades 6-8.

Visa sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.

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