Senior Insights & Analytics Strategist
Apply NowCompany: Appcast
Location: North Palm Beach, FL 33408
Description:
Position-Specific Description
As part of our Research, Insights and Analytics team, the Senior Insights & Analytics Strategist, Public Opinion and Polling Insights is responsible for both qualitative and quantitative research projects with a focus on public opinion polling and development efforts.
Job Overview
This position serves as a key contributor on the team in a broad range of marketing research and analytics activities. A successful candidate will have a background in insights and reputation management and will have experience consulting on polling requests, establishing polling methodologies, writing and vetting questionnaires and discussions guides, performing data analysis, presenting results to large groups and working cross-functionally to implement insights into action.
Employees in this role are expected to work with a high degree of initiative and independence in anticipating client needs, building relationships and developing solutions that further the business objectives and ensuring their successful implementation.
Job Duties & Responsibilities
Collaborates with business partners to develop an insights roadmap that aligns with key priorities
Creates and standardizes approaches for identifying & quantifying public opinion trends in communications nation-wide
Recommends and manages custom research methodologies such as focus groups, in-depth interviews, surveys, text analytics, polling and customer sentiment analysis
Produces and presents work in dashboards, presentations and recurring reports that advise and inspire internal partners to action
Crafts strong stories that are inclusive of several types of data sources including behavioral data, qualitative and quantitative studies, and syndicated research to shape full stories of consumer and market driven data
Uses a broad research toolset, including an understanding of complex research methodologies and the ability to execute DIY research projects
Shares recommendations to business partners
Effectively manages multiple vendor relationships
Required Qualifications
Bachelor's degree in related field
5+ years of relevant experience is strongly preferred
Proven knowledge and experience managing the full market research cycle
Familiarity with qualitative and quantitative research methodologies
Familiarity with reputational tracking agencies such as Harris Poll, Public Onion Strategies, Echelon Insights, IPSOS Corporate Reputation Management or others
Strong analytical skills with proven ability to interpret data and link insights to brand growth opportunities
Experience with customer insights and analytics tools (survey programming software, secondary research databases, etc.)
Ability to communicate all analyses, findings, conclusions, and recommendations to marketing and operating stakeholders
Preferred Qualifications
Strong interest in politics and public policy
Experience with dashboard visualization reporting tools
Excellent organizational skills and project management leadership
Demonstrated ability to work both independently and collaboratively
Self-motivated and enthusiastic team member open to feedback and collaboration
Expert presenter that uses data to tell a story
Effective written communications
Effective verbal communications
Advanced user of the Microsoft Office Suite
EEO Employer
Apex Systems is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation in using our website for a search or application, please contact our Employee Services Department at [email protected] or 844-463-6178.
EEO Employer
Apex Systems is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation in using our website for a search or application, please contact our Employee Services Department at [email protected] or 844-463-6178.
Apex Systems is a world-class IT services company that serves thousands of clients across the globe. When you join Apex, you become part of a team that values innovation, collaboration, and continuous learning. We offer quality career resources, training, certifications, development opportunities, and a comprehensive benefits package. Our commitment to excellence is reflected in many awards, including ClearlyRated's Best of Staffing in Talent Satisfaction in the United States and Great Place to Work in the United Kingdom and Mexico.
Apex Benefits Overview: Apex offers a range of supplemental benefits, including medical, dental, vision, life, disability, and other insurance plans that offer an optional layer of financial protection. We offer an ESPP (employee stock purchase program) and a 401K program which allows you to contribute typically within 30 days of starting, with a company match after 12 months of tenure. Apex also offers a HSA (Health Savings Account on the HDHP plan), a SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions, a corporate discount savings program and other discounts. In terms of professional development, Apex hosts an on-demand training program, provides access to certification prep and a library of technical and leadership courses/books/seminars once you have 6+ months of tenure, and certification discounts and other perks to associations that include CompTIA and IIBA. Apex has a dedicated customer service team for our Consultants that can address questions around benefits and other resources, as well as a certified Career Coach. You can access a full list of our benefits, programs, support teams and resources within our 'Welcome Packet' as well, which an Apex team member can provide.
As part of our Research, Insights and Analytics team, the Senior Insights & Analytics Strategist, Public Opinion and Polling Insights is responsible for both qualitative and quantitative research projects with a focus on public opinion polling and development efforts.
Job Overview
This position serves as a key contributor on the team in a broad range of marketing research and analytics activities. A successful candidate will have a background in insights and reputation management and will have experience consulting on polling requests, establishing polling methodologies, writing and vetting questionnaires and discussions guides, performing data analysis, presenting results to large groups and working cross-functionally to implement insights into action.
Employees in this role are expected to work with a high degree of initiative and independence in anticipating client needs, building relationships and developing solutions that further the business objectives and ensuring their successful implementation.
Job Duties & Responsibilities
Collaborates with business partners to develop an insights roadmap that aligns with key priorities
Creates and standardizes approaches for identifying & quantifying public opinion trends in communications nation-wide
Recommends and manages custom research methodologies such as focus groups, in-depth interviews, surveys, text analytics, polling and customer sentiment analysis
Produces and presents work in dashboards, presentations and recurring reports that advise and inspire internal partners to action
Crafts strong stories that are inclusive of several types of data sources including behavioral data, qualitative and quantitative studies, and syndicated research to shape full stories of consumer and market driven data
Uses a broad research toolset, including an understanding of complex research methodologies and the ability to execute DIY research projects
Shares recommendations to business partners
Effectively manages multiple vendor relationships
Required Qualifications
Bachelor's degree in related field
5+ years of relevant experience is strongly preferred
Proven knowledge and experience managing the full market research cycle
Familiarity with qualitative and quantitative research methodologies
Familiarity with reputational tracking agencies such as Harris Poll, Public Onion Strategies, Echelon Insights, IPSOS Corporate Reputation Management or others
Strong analytical skills with proven ability to interpret data and link insights to brand growth opportunities
Experience with customer insights and analytics tools (survey programming software, secondary research databases, etc.)
Ability to communicate all analyses, findings, conclusions, and recommendations to marketing and operating stakeholders
Preferred Qualifications
Strong interest in politics and public policy
Experience with dashboard visualization reporting tools
Excellent organizational skills and project management leadership
Demonstrated ability to work both independently and collaboratively
Self-motivated and enthusiastic team member open to feedback and collaboration
Expert presenter that uses data to tell a story
Effective written communications
Effective verbal communications
Advanced user of the Microsoft Office Suite
EEO Employer
Apex Systems is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation in using our website for a search or application, please contact our Employee Services Department at [email protected] or 844-463-6178.
EEO Employer
Apex Systems is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation in using our website for a search or application, please contact our Employee Services Department at [email protected] or 844-463-6178.
Apex Systems is a world-class IT services company that serves thousands of clients across the globe. When you join Apex, you become part of a team that values innovation, collaboration, and continuous learning. We offer quality career resources, training, certifications, development opportunities, and a comprehensive benefits package. Our commitment to excellence is reflected in many awards, including ClearlyRated's Best of Staffing in Talent Satisfaction in the United States and Great Place to Work in the United Kingdom and Mexico.
Apex Benefits Overview: Apex offers a range of supplemental benefits, including medical, dental, vision, life, disability, and other insurance plans that offer an optional layer of financial protection. We offer an ESPP (employee stock purchase program) and a 401K program which allows you to contribute typically within 30 days of starting, with a company match after 12 months of tenure. Apex also offers a HSA (Health Savings Account on the HDHP plan), a SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions, a corporate discount savings program and other discounts. In terms of professional development, Apex hosts an on-demand training program, provides access to certification prep and a library of technical and leadership courses/books/seminars once you have 6+ months of tenure, and certification discounts and other perks to associations that include CompTIA and IIBA. Apex has a dedicated customer service team for our Consultants that can address questions around benefits and other resources, as well as a certified Career Coach. You can access a full list of our benefits, programs, support teams and resources within our 'Welcome Packet' as well, which an Apex team member can provide.