Product Manager

Summary:

FNA Group is a world class and leading manufacturer of consumer and industrial pressure washers and other outdoor power equipment. FNA's highly acclaimed brands include Simpson, Delco and CRX. Exclusive licenses with recognizable brands such as DeWalt, Stanley Black & Decker and Craftsman further strengthens FNA's market presence and awareness. FNA is a dynamic organization with unprecedented growth due largely to its ability to attract and retain highly talented associates.

FNA Group seeks a Product Manager who will help identify customer needs and business objectives that a product or a product feature should fulfill. Understand the market, analyze competition, and gather insights. Collaborate with cross-functional teams, including engineers, designers, sales and marketing to motivate and facilitate the product development process, overseeing the entire product lifecycle.

Duties / Responsibilities:

• Establish new, and drive the execution and/or improvement of, existing processes in the product lifecycle. Including stage gates, product and market research, competitor analysis, planning, positioning, requirements and roadmap development, and product launch.
• Lead and execute continuous improvement of the Commercialization process.
• Translate product strategy into detailed requirements for prototyping and final development by engineering teams.
• Create product strategy documents that describe business cases, high-level use cases, and technical requirements.
• Analyze market data to develop sales strategies and define product objectives for effective marketing communications.
• Lead all aspects of product and related accessory creation through commercial launch and complete lifecycle.
• Collaborate closely with engineering, production, marketing, and sales teams in the development, QA, and release of products and balance resources to ensure success for the entire organization.
• Work with marketing to guide the creation of all retail product carton and accessory packaging design and content across multiple FNA owned and managed brands.
• In collaboration with marketing, develop value propositions, product positioning and messaging that differentiates FNA across primary market segments.
• Work with marketing to develop and execute product launch strategies across market segments, target audiences, and educate sales teams and customers.
• Serve as SME for the product and accessory categories and work with marketing on communication projects including, but not limited to, product videos, influencer marketing, and editorial reviews.

Required Skills / Abilities:

• High effectiveness in managing cross-functional teams.
• Exceptional writing and editing skills, combined with strong presentation and public speaking skills.
• Proficient with Microsoft suite of products to include PowerPoint, Excel, and Word.
• Strong attention to detail with excellent written and verbal communication skills; in person, on the phone, in writing, and on video calls.
• Detail oriented with a focus on quality and accuracy; ability to multitask.
• A solid understanding of e-commerce and retail buying environments.
• Bilingual communication skills in Spanish and English is a plus.

Education and Experience:

• Bachelor's degree in Engineering strongly preferred; or Business management, however a combination of relevant experience and education will be considered.
• The ideal candidate will have a degree in engineering with coursework in product engineering, or specialized in industrial or mechanical engineering.
• 3+ years of product management experience, with preferred experience in launching products sold within consumer retail brick and mortar and omni channel distribution.
• Strong experience in a dynamic product management role.
• Proven success in overseeing all elements of the product development lifecycle.
• Experience in delivering finely tuned product marketing strategies.
• Experience within the outdoor power equipment or power tool industry is a plus.