Senior Analyst - Organic Social Media Performance
Apply NowCompany: Publicis Groupe Holdings B.V
Location: New York, NY 10025
Description:
Company Description
Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign's Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world's leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.
Overview
Join our dynamic agency team as a Senior Analyst focused on organic social media performance. With oversight from a larger analytics team, this net-new role requires a self-starter to co-develop and own organic social reporting, collaborate with various teams, and interact with client stakeholders to drive impactful social media strategies.
Responsibilities
Qualifications
Preferred Qualifications
Additional Information
Our Publicis Groupe motto "Viva La Diffrence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
Compensation Range: $70,000 - $110,000. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 4/30/25.
All your information will be kept confidential according to EEO guidelines.
Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign's Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world's leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.
Overview
Join our dynamic agency team as a Senior Analyst focused on organic social media performance. With oversight from a larger analytics team, this net-new role requires a self-starter to co-develop and own organic social reporting, collaborate with various teams, and interact with client stakeholders to drive impactful social media strategies.
Responsibilities
- Track and evaluate organic social media post metrics
- Create clear, actionable reports for internal teams and client stakeholders
- Provide data-driven insights to inform content creation and enhance engagement strategies
- Identify and analyze long-term social media trends and audience behaviors to inform strategic decisions
- Work closely with the paid media team, social media strategist, and website analytics analyst to integrate insights and optimize strategies
- Establish processes and best practices for the social media reporting function
- Serve as a contact for clients regarding social media performance, presenting findings and recommendations
Qualifications
- 3-5 years in social media analysis or digital marketing analytics, preferably within an agency environment
- Strong quantitative reasoning with proficiency in data analysis and visualization tools such as Excel, PowerBI, Tableau
- Excellent written and verbal skills, capable of presenting complex data clearly to both internal teams and clients
- Comfortable using PowerPoint and adhering to templates and brand guidelines for reporting
- Self-starter with the ability to take ownership of projects and develop new processes independently
- Adept at identifying issues and providing data-driven solutions to enhance social media strategies
- Ability to work effectively with cross-functional teams and support client relationships
- Capable of managing multiple projects in a fast-paced, dynamic agency setting
Preferred Qualifications
- Experience with social media data sets and platforms
- Familiarity with website analytics concepts
- Previous experience working with external agency teams and managing client relationships
Additional Information
Our Publicis Groupe motto "Viva La Diffrence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
Compensation Range: $70,000 - $110,000. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 4/30/25.
All your information will be kept confidential according to EEO guidelines.