Manager, Trade Marketing

As the Trade Marketing Manager, Large Format, you will be a key member of the Red Bull North America (RBNA) Sales and Trade Marketing team calling on Grocery retailers such as Kroger, Albertson's, Meijer, and Publix. You will lead the development and implementation of Point of Sale (POS) solutions, from concept to delivery, for assigned accounts. You must understand the retail environment to develop merchandising solutions, have an eye on trends and the future of in-store marketing, a desire to understand shoppers, and above all else, the drive to win versus competition and look like #1 in-store.

With a focus on Grocery retailers within the Large Format channel, you will oversee and project manage the POS development for assigned customers. You will also support as the subject matter expert of in-store merchandising solutions. You will report to the Senior Manager of Trade Marketing, Large Format and be located in Santa Monica, California.

RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

• OWN RETAIL VISIBILITY STRATEGY
  
  Develop and implement Trade Marketing strategies that align with overall business objectives and enhance brand presence in the marketplace
  
  Serve as the subject matter expert for assigned accounts' POS and merchandising plans
  
  Develop POS solutions that serve the needs of assigned customers, complement shopper behavior and ensure Red Bull looks like #1 in store
  
  Support the annual Large Format business plan process with strategy and guidelines on effective POS solutions to achieve commercial and brand objectives
  
  Oversee custom POS requests for assigned accounts to ensure alignment with RBNA strategy, budget, and brand standards
• DEVELOP NEW POS INNOVATIONS
  
  Lead the development of new POS innovations collaborating with cross functional partners in Brand, Sales, Global Trade Marketing, Finance, and our vendor network
  
  Work with external creative agencies and suppliers for the development, sampling, and final delivery of innovative POS tools
  
  Build and maintain strong relationships with key suppliers to enhance collaboration on promotional activities and merchandising efforts
  
  Proactively identify new industry technical innovations & prioritize testing based on business impact and customer needs
  
  Stay up to date on industry trend analysis, competitive activity, and changing shopper behaviors through research, industry publications, events, insight reports, and supplier relationships
  
  Identify sustainable materials and practices in POS development to align with global sustainability goals
  
  Responsible for new POS item profiling across internal resources and socialization within the business
• LOOK LIKE #1 IN STORE
  
  Strengthen the Look of Success and retail visibility strategy across assigned projects and accounts
  
  Understand and implement RBNA marketing strategies to enhance retail presence, compliance, and POS effectiveness
  
  Drive Trade Marketing strategies through regular market visits, customer/sales team meetings and Distribution Partner ride-alongs
  
  Proactively seek opportunities to drive innovation and optimization of Red Bull's brand presence at retail
  
  Identify growth opportunities and create action plans for key accounts
  
  Develop and distribute Trade Marketing resources and tools
• PROJECT MANAGEMENT
  
  Own project tasks, timelines, updates, and improve workflows within development process
  
  Collaborate with cross functional stakeholders including US Key Account Sales Teams, Global Trade Marketing, US Product, US Shopper Marketing & US Operations, to deliver projects on-time and on-budget
  
  Leverage data and insights to inform POS projects, ensuring decisions align with customer and channel-specific needs
  
  Evaluate the effectiveness of the trade marketing activities and report on the results and insights
  
  Identify opportunities to improve project workflows and refine processes
  
  Responsible for budget and spend management

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• 4+ years of consumer goods industry experience with exposure to retailers required
• Project management experience
• Conceptual thinking and design critiquing skills
• Technical Knowledge of POS Production (Print, Permanent, Temporary)
• Experience with design software (Adobe Suite, CAD, etc.) preferred
• Experience working with Agencies or Production suppliers
• Bachelor's degree or equivalent work experience in lieu of degree
• Must be fluent in English, additional languages an advantage

• Travel 20-30%
• Permanent
• Benefits eligible

WHERE YOU'LL BE BASED

Santa MonicaCalifornia, United States

United StatesRed Bull North America

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