Senior Marketing Director
Apply NowCompany: Peace Out Skincare
Location: Los Angeles, CA 90011
Description:
Job Summary:
We are a pioneering skincare brand at the forefront of marketing and digital innovation. We seek a visionary Senior Marketing Director to lead our brand's growth, enhance D2C and retail sales, and revolutionize our marketing strategy with an cutting edge marketing approach. The ideal candidate will have extensive experience in results driven strategies, customer engagement, and brand storytelling, with a passion for beauty, technology, and data. This role involves developing and executing some AI-powered marketing strategies and leveraging data-driven insights to drive brand success across multiple channels.
Who We Are:
We're a cutting-edge skincare brand pushing boundaries with AI-powered marketing, digital innovation, and data-driven strategies. Now, we're looking for a Senior Marketing Director to lead the charge in growing our brand, boosting D2C & retail sales, and transforming our marketing strategy..
Who You Are:
You're a visionary marketing leader with deep expertise in driven strategies, customer engagement, and brand storytelling. You thrive at the intersection of beauty, tech, and data, and you're ready to scale a brand to new heights.
Key Responsibilities
Marketing Strategy & Brand Growth:
In this role, you will develop and execute high powered marketing strategies for D2C, retail, and social media growth. You will elevate brand positioning with compelling storytelling across all channels and leverage AI-driven insights to refine campaigns and enhance customer engagement. Leading multi-channel marketing efforts, from influencer partnerships to experiential activations, will be a crucial part of your responsibilities.
AI & Data-Driven Marketing:
You will implement AI-powered customer segmentation and predictive analytics, utilizing automation and machine learning to optimize content, pricing, and campaigns. Driving personalization with AI-powered recommendation engines and developing real-time data dashboards for tracking performance will be essential.
Digital, Social & Influencer Marketing:
Boosting social media engagement with some AI-optimized strategies, leading SEO, content creation, and programmatic advertising, and using AI-powered tools to identify high-impact influencers and partnerships will be key tasks. Monitoring brand reputation with real-time sentiment analysis will also be part of your role.
Retail & B2B Growth:
You will expand wholesale and retail partnerships with data-driven strategies, enhance trade marketing and merchandising with driven insights, and optimize supply chain forecasting using predictive analytics. Using AI-powered CRM tools for B2B lead generation and client engagement will be important.
Customer Experience & Innovation:
Developing AI-driven chatbots and virtual skincare assistants, building loyalty programs with hyper-personalized rewards, and optimizing UX.
Team Leadership & Collaboration:
Leading and mentoring a team of marketing, digital, and social media experts, partnering with product development, IT, sales, and data teams, and shaping the brand's marketing innovation roadmap will be essential.
What You'll Track (Key Reports & Metrics)
You will track marketing performance, including ROI, engagement rates, CPA, and CLV. Monitoring customer insights such as demographics, purchasing behavior, and market driven segmentation will be crucial. You will also track SEO and content metrics like organic traffic, keyword rankings, and CTR, as well as paid ads and PPC metrics such as ROAS, CPC, and conversion rates. Social media growth metrics, including followers, engagement, and brand sentiment, will be important, along with e-commerce and sales metrics like cart abandonment, AOV, and repeat purchases. B2B and retail metrics, including sell-through rate, inventory turnover, and profit margins, and AI-powered predictive analytics for future trends and high-value customer insights will also be tracked.
What You Bring:
Why Join Us?
If you're a trailblazing marketing leader who's ready to redefine beauty marketing, we want to hear from you!
Required Skills/Abilities:
Marketing planning, budgeting, reporting.
Understanding of quality standards and health & safety regulations.
Excellent verbal, written, and interpersonal communication skills.
Excellent organizational skills and attention to detail.
Excellent time management skills with a proven ability to meet deadlines.
Strong analytical and problem-solving skills.
Ability to prioritize tasks and to delegate them when appropriate.
Ability to function well in a high-paced and at times stressful environment.
Proficient with Microsoft Office Suite, Adobe, Google Suite, or related software.
We are a pioneering skincare brand at the forefront of marketing and digital innovation. We seek a visionary Senior Marketing Director to lead our brand's growth, enhance D2C and retail sales, and revolutionize our marketing strategy with an cutting edge marketing approach. The ideal candidate will have extensive experience in results driven strategies, customer engagement, and brand storytelling, with a passion for beauty, technology, and data. This role involves developing and executing some AI-powered marketing strategies and leveraging data-driven insights to drive brand success across multiple channels.
Who We Are:
We're a cutting-edge skincare brand pushing boundaries with AI-powered marketing, digital innovation, and data-driven strategies. Now, we're looking for a Senior Marketing Director to lead the charge in growing our brand, boosting D2C & retail sales, and transforming our marketing strategy..
Who You Are:
You're a visionary marketing leader with deep expertise in driven strategies, customer engagement, and brand storytelling. You thrive at the intersection of beauty, tech, and data, and you're ready to scale a brand to new heights.
Key Responsibilities
Marketing Strategy & Brand Growth:
In this role, you will develop and execute high powered marketing strategies for D2C, retail, and social media growth. You will elevate brand positioning with compelling storytelling across all channels and leverage AI-driven insights to refine campaigns and enhance customer engagement. Leading multi-channel marketing efforts, from influencer partnerships to experiential activations, will be a crucial part of your responsibilities.
AI & Data-Driven Marketing:
You will implement AI-powered customer segmentation and predictive analytics, utilizing automation and machine learning to optimize content, pricing, and campaigns. Driving personalization with AI-powered recommendation engines and developing real-time data dashboards for tracking performance will be essential.
Digital, Social & Influencer Marketing:
Boosting social media engagement with some AI-optimized strategies, leading SEO, content creation, and programmatic advertising, and using AI-powered tools to identify high-impact influencers and partnerships will be key tasks. Monitoring brand reputation with real-time sentiment analysis will also be part of your role.
Retail & B2B Growth:
You will expand wholesale and retail partnerships with data-driven strategies, enhance trade marketing and merchandising with driven insights, and optimize supply chain forecasting using predictive analytics. Using AI-powered CRM tools for B2B lead generation and client engagement will be important.
Customer Experience & Innovation:
Developing AI-driven chatbots and virtual skincare assistants, building loyalty programs with hyper-personalized rewards, and optimizing UX.
Team Leadership & Collaboration:
Leading and mentoring a team of marketing, digital, and social media experts, partnering with product development, IT, sales, and data teams, and shaping the brand's marketing innovation roadmap will be essential.
What You'll Track (Key Reports & Metrics)
You will track marketing performance, including ROI, engagement rates, CPA, and CLV. Monitoring customer insights such as demographics, purchasing behavior, and market driven segmentation will be crucial. You will also track SEO and content metrics like organic traffic, keyword rankings, and CTR, as well as paid ads and PPC metrics such as ROAS, CPC, and conversion rates. Social media growth metrics, including followers, engagement, and brand sentiment, will be important, along with e-commerce and sales metrics like cart abandonment, AOV, and repeat purchases. B2B and retail metrics, including sell-through rate, inventory turnover, and profit margins, and AI-powered predictive analytics for future trends and high-value customer insights will also be tracked.
What You Bring:
- 8+ years of marketing experience, with 3+ years in a leadership role (beauty/skincare preferred)
- Proven track record in creative marketing strategies
- Deep expertise in D2C, retail, social, and digital transformation
- Strong data-driven mindset & hands-on experience with some AI tools
- Excellent leadership, communication, and strategic skills
- Passion for beauty, innovation, and customer engagement
Why Join Us?
- Shape the future of marketing in skincare
- Work remotely with a fast-paced, innovative team
- Competitive salary + performance-based incentives
- Premium health & dental coverage
- Monthly product allowance
- Skill budget to grow & learn new technologies
- Unlimited vacation and generous sick accrual policy
If you're a trailblazing marketing leader who's ready to redefine beauty marketing, we want to hear from you!
Required Skills/Abilities:
Marketing planning, budgeting, reporting.
Understanding of quality standards and health & safety regulations.
Excellent verbal, written, and interpersonal communication skills.
Excellent organizational skills and attention to detail.
Excellent time management skills with a proven ability to meet deadlines.
Strong analytical and problem-solving skills.
Ability to prioritize tasks and to delegate them when appropriate.
Ability to function well in a high-paced and at times stressful environment.
Proficient with Microsoft Office Suite, Adobe, Google Suite, or related software.