Senior Media Planner

Please note, this position is expected to start in late May or early June 2025

Senior Media Planner

The Senior Media Planner is a strategic and experienced media planning professional who is responsible for developing and executing integrated media plans for a portfolio of clients. This role requires a deep understanding of the media landscape, strong analytical skills, and the ability to think creatively and strategically. The ideal candidate has experience leading strategic executions, excellent communication skills and is a team player who is adept at working with internal brand, analytics, social, production and creative teams, as well as direct client interaction.

Responsibilities:

• Act as a primary media point of contact on assigned accounts (both internally and externally - with clients and rep community.)
• Drive strategic media planning research using standard tools (MRI, Scarborough, comScore, etc.)
• Develop media strategies for both online and offline media, including programmatic and site direct, broadcast, paid social, outdoor, print, and search
• Develop media plans, recommendations, and POVs
• Lead the preparation of RFPs, media plans, objectives, and strategies decks
• Negotiate best price and media placement for clients, as well as negotiate, reconcile, and resolve media discrepancies
• Present recommendations to internal teams as well as assigned clients
• Oversee team accuracy of media documentation, including but not limited to Client Media Authorizations, Insertion Orders, Contracts, Budget Documents, Pacing, Make-Goods, and Reconciliations
• Analyze campaign performance and recommend necessary optimizations, where applicable
• Confer with supervisors, clients and/or client service, and team members for approvals and make adjustments as necessary
• Partner closely with the creative team to share creative analysis and recommendations when appropriate to improve media performance
• Oversee media planners and assistant media planners for plan execution, accuracy and mentorship/career development
• Stay current on emerging media trends, partners, and technologies to provide best-in-class recommendations and POVs for clients
• Provide support for supervisors (AMDs, Media Directors, etc.)
• Ability to oversee team and own proprietary internal tools for trafficking, naming conventions, and campaigns integrity

Requirements:

• Four+ years of media planning and buying experience
• Strong written and oral communication skills, and superlative attention to detail
• Experience working on a team, managing up to supervisors and oversight/development of junior staff
• Strong media research and planning tools experience: MRI-Simmons, Scarborough, Comscore, Resonate and Google suite applications. Experience in search and/or social media paid platform business managers a plus, but not required
• Strong client service orientation, excellent interpersonal, organizational, communication, problem-solving, and decision-making skills
• Ability to multitask and manage approximately 5-6 clients
• Collaboration with search, social platforms/teams, and analytics for 360-degree program execution