Senior Manager, Marketing Planning And Strategy, Back to College
Apply NowCompany: Walmart
Location: Bentonville, AR 72712
Description:
Position Summary...
What you'll do...
Our job to be done as marketers in this role is to inspire customers to consider Walmart as a destination for Back to College (and Sporting Goods when relevant). This role will lead Walmart's Back to College cross category campaign with the goal of changing the perception of Walmart, attracting new Gen Z customers to our business and driving loyalty/repeat amongst existing Walmart shoppers. You will partner cross-functionally with retail, site merchandising, creative teams, as well as paid, owned, and earned media channel teams to create and execute marketing plans for our strategic, high-priority season. You'll also be the lead advocate for Sports, Fun & Fitness and Sporting Goods in evergreen media efforts.
The ideal candidate has experience in cross category marketing strategy & brief development and campaign execution. This role requires a strategic marketer who is also an executional rockstar and can handle multiple projects in a fast-paced environment. Back to College is a strategic bet and area of huge opportunity for the company, and this role is perfect for someone who wants to take on a big job, making a huge impact.
Key Responsibilities:
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $90,000.00-$180,000.00
Additional compensation includes annual or quarterly performance bonuses.
Additional compensation for certain positions may also include:
- Stock
Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years'
experience in marketing or related field.
Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Leading cross-functional projects, Marketing or related field, Supervisory experience
Masters: Business Administration
Primary Location...
702 Sw 8Th St, Bentonville, AR 72716, United States of America
What you'll do...
Our job to be done as marketers in this role is to inspire customers to consider Walmart as a destination for Back to College (and Sporting Goods when relevant). This role will lead Walmart's Back to College cross category campaign with the goal of changing the perception of Walmart, attracting new Gen Z customers to our business and driving loyalty/repeat amongst existing Walmart shoppers. You will partner cross-functionally with retail, site merchandising, creative teams, as well as paid, owned, and earned media channel teams to create and execute marketing plans for our strategic, high-priority season. You'll also be the lead advocate for Sports, Fun & Fitness and Sporting Goods in evergreen media efforts.
The ideal candidate has experience in cross category marketing strategy & brief development and campaign execution. This role requires a strategic marketer who is also an executional rockstar and can handle multiple projects in a fast-paced environment. Back to College is a strategic bet and area of huge opportunity for the company, and this role is perfect for someone who wants to take on a big job, making a huge impact.
Key Responsibilities:
- Lead College campaign. Oversee end-to-end Back to College efforts to drive consideration & conversion for Walmart across categories. Write and deliver seasonal strategy and briefs, approve and align creative concepts with stakeholders, manage fulfillment of CDC and execution of media plans
- Represent Campaign across high profile forums with senior leadership. Prepare presentations & speaking points to CMO and partners for Officer level presentations for alignment and performance reporting.
- Sporting Goods Partnerships. Partner closely with the Merchant & Site team and Channel partners to drive the categories. Work with relevant team to align on and intake priorities. Advocate for and funnel them to appropriate teams. Lead advocacy for and negotiation of placement for Sporting Goods
- Flex as needed to represent HDL across Strategic Marketing-Wide Campaigns (Holiday as example)
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see https://one.walmart.com/notices.
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $90,000.00-$180,000.00
Additional compensation includes annual or quarterly performance bonuses.
Additional compensation for certain positions may also include:
- Stock
Minimum Qualifications...
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years'
experience in marketing or related field.
Preferred Qualifications...
Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Leading cross-functional projects, Marketing or related field, Supervisory experience
Masters: Business Administration
Primary Location...
702 Sw 8Th St, Bentonville, AR 72716, United States of America